County profile · Idaho
Kootenai County, ID market data
Population, household spending and competition for 56 business types in Kootenai County, each scored against other counties.
- Population, 2025
- 191,864
- +11.0% since 2020
- Households
- 71,172
- Median household income
- $81,861
- +43.0% vs. 2015–2019, before inflation
- Median home value
- $518,700
- Jobs located here
- 71,721
- Highest market score
- 87
- Funeral homes, #31 of 1,472 scored counties
A site report maps the competitors on map listings around any address in Kootenai County by name and distance, and the households and spending within reach. Or open the report at the center of Kootenai County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 191,864 people live in Kootenai County, in 71,172 households. Between 2020 and 2025, the population of Kootenai County grew 11.0%, faster than the U.S. (+3.1%). The median household income in Kootenai County is $81,861 a year, in line with the U.S. median of $80,734. That rose 43.0% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Kootenai County spend the most on vehicle maintenance and repairs (an index of 123, where 100 is the U.S. average) and the least on clothing, shoes and related services (86).
The highest Groundwork market scores in Kootenai County are for funeral homes (87), oil change and quick-lube shops (78) and grocery stores (78). Kootenai County ranks #31 of 1,472 scored counties for funeral homes.
Kootenai County is part of the Coeur d’Alene metro area. For its number of households, Kootenai County has the most map listings, relative to the U.S., for home inspectors (3.3 times the U.S. rate) and the fewest for clothing and shoe stores (36% below the U.S. rate).
All 56 business types in Kootenai County
Highest Groundwork market score first. Each score compares Kootenai County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Funeral homes | 87 | #31 of 1,472 | 7 | 1.0 | $1.6M | 228 | 5 |
| Oil change and quick lube | 78 | #20 of 479 | 5 | 0.7 | $16.8M | 122 | 5 |
| Grocery stores | 78 | #236 of 2,070 | 41 | 5.8 | $10.5M | 113 | 21 |
| Tire shops | 77 | #137 of 1,530 | 24 | 3.4 | $3.5M | 140 | 14 |
| Convenience stores | 77 | #255 of 2,261 | 52 | 7.3 | $8.3M | 105 | 16 |
| Gas stations | 75 | #270 of 2,358 | 92 | 12.9 | $2.3M | 98 | 62 |
| Grocery and convenience stores | 75 | #302 of 2,402 | 127 | 17.8 | $3.4M | 100 | 37 |
| Martial arts and dance studios | 74 | #102 of 1,334 | 33 | 4.6 | $2.3M | 112 | 17 |
| Laundromats | 74 | #108 of 785 | 5 | 0.7 | $25.2M | 201 | 4 |
| Optometrists and eye care | 71 | #186 of 1,302 | 23 | 3.2 | $3.9M | 126 | 13 |
| Collision repair and body shops | 70 | #221 of 1,327 | 23 | 3.2 | $3.7M | 119 | 24 |
| Barbershops | 70 | #244 of 1,356 | 34 | 4.8 | $2.1M | 111 | Under 3 |
| Dry cleaners | 68 | #83 of 507 | 6 | 0.8 | $21M | 134 | 5 |
| Veterinarians | 68 | #322 of 1,485 | 26 | 3.7 | $2.6M | 97 | 25 |
| Pizza | 67 | #415 of 2,090 | 55 | 7.7 | $5.1M | 100 | 138 |
| Clothing and shoe stores | 65 | #531 of 2,087 | 73 | 10.3 | $1.7M | 136 | 35 |
| Fast food and sandwich shops | 65 | #556 of 2,222 | 91 | 12.8 | $3.1M | 100 | 138 |
| Pet stores | 64 | #263 of 974 | 21 | 3.0 | $3.3M | 72 | 5 |
| Child care and preschools | 63 | #466 of 1,611 | 52 | 7.3 | $867K | 87 | 47 |
| Auto repair shops | 62 | #673 of 2,378 | 189 | 26.6 | $445K | 100 | 90 |
| Clothing, shoes and laundry | 61 | #681 of 2,210 | 107 | 15.0 | $1.2M | 134 | 44 |
| Urgent care and walk-in clinics | 59 | #109 of 325 | 5 | 0.7 | $18.1M | 74 | 5 |
| Car washes and detailing | 59 | #491 of 1,451 | 34 | 4.8 | $2.5M | 98 | 23 |
| Sit-down restaurants | 59 | #787 of 2,405 | 383 | 53.8 | $727K | 110 | 142 |
| Nail salons | 58 | #464 of 1,328 | 46 | 6.5 | $1.5M | 93 | 15 |
| Gyms | 58 | #621 of 1,792 | 65 | 9.1 | $1.1M | 88 | 31 |
| Pet businesses | 58 | #747 of 2,200 | 104 | 14.6 | $662K | 75 | 49 |
| Auto repair and car care | 58 | #856 of 2,401 | 325 | 45.7 | $259K | 96 | 132 |
| Pet grooming and boarding | 57 | #569 of 1,461 | 40 | 5.6 | $1.7M | 68 | 19 |
| Gyms, studios and classes | 57 | #745 of 2,088 | 123 | 17.3 | $604K | 91 | 48 |
| Primary care and pediatrics | 56 | #658 of 1,656 | 55 | 7.7 | $1.6M | 93 | 104 |
| Bakeries and dessert shops | 56 | #694 of 1,889 | 57 | 8.0 | $4.9M | 118 | 102 |
| Home inspectors | 48 | #214 of 415 | 14 | 2.0 | Index only | 34 | 4 |
| Yoga, Pilates and fitness studios | 48 | #430 of 777 | 25 | 3.5 | $3M | 73 | 31 |
| Restaurants and cafes | 47 | #1,330 of 2,405 | 829 | 116.5 | $336K | 91 | 375 |
| Hair salons | 46 | #1,405 of 2,339 | 225 | 31.6 | $317K | 74 | 48 |
| HVAC and plumbing | 44 | #1,072 of 1,707 | 57 | 8.0 | $3.5M | 73 | 106 |
| Insurance agencies | 42 | #1,409 of 2,272 | 134 | 18.8 | $1.1M | 91 | 107 |
| Salons, barbers and spas | 42 | #1,654 of 2,385 | 455 | 63.9 | $157K | 74 | 90 |
| Mortgage brokers and lenders | 41 | #609 of 887 | 51 | 7.2 | Index only | 64 | 23 |
| Roofing and gutters | 41 | #797 of 1,177 | 35 | 4.9 | $5.7M | 67 | 30 |
| Property management | 39 | #647 of 910 | 51 | 7.2 | Index only | 45 | 67 |
| Spas and skin care | 39 | #1,307 of 1,769 | 140 | 19.7 | $509K | 58 | 24 |
| Real estate agents and brokers | 39 | #1,671 of 2,176 | 343 | 48.2 | Index only | 68 | 247 |
| Real estate | 39 | #1,709 of 2,229 | 459 | 64.5 | Index only | 64 | 397 |
| Electricians | 38 | #863 of 1,160 | 28 | 3.9 | $7.1M | 59 | 97 |
| Home repair trades | 38 | #1,587 of 2,057 | 120 | 16.9 | $1.6M | 68 | 233 |
| Dentists and orthodontists | 37 | #1,430 of 1,886 | 119 | 16.7 | $762K | 78 | 89 |
| Doctors, dentists and clinics | 37 | #1,826 of 2,394 | 822 | 115.5 | $110K | 72 | 306 |
| Physical therapy | 36 | #1,095 of 1,422 | 71 | 10.0 | $1.3M | 53 | 48 |
| Landscaping and lawn care | 36 | #1,134 of 1,493 | 58 | 8.1 | $1.6M | 54 | 122 |
| Coffee shops and cafes | 36 | #1,568 of 2,063 | 146 | 20.5 | $1.9M | 52 | 95 |
| Chiropractors | 35 | #1,159 of 1,490 | 70 | 9.8 | $1.3M | 54 | 47 |
| Pest control | 32 | #591 of 699 | 17 | 2.4 | $5.4M | 53 | 18 |
| Lawn, cleaning and pest control | 31 | #1,561 of 1,771 | 107 | 15.0 | $861K | 51 | 210 |
| House cleaning | 29 | #767 of 847 | 32 | 4.5 | $2.9M | 45 | 70 |
Household spending in Kootenai County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $84.1M | $1,181 | 123 |
| Gasoline and other fuels | $215.8M | $3,033 | 117 |
| Food away from home | $278.6M | $3,914 | 96 |
| Groceries | $430.9M | $6,055 | 96 |
| Personal care products and services | $71.3M | $1,002 | 100 |
| Child care and other personal services | $45.1M | $634 | 109 |
| Memberships, classes and admissions | $74.3M | $1,045 | 106 |
| Medical and dental services | $90.7M | $1,275 | 99 |
| Pets | $68.8M | $967 | 106 |
| Clothing, shoes and related services | $126M | $1,770 | 86 |
| Vehicle insurance | $152.8M | $2,146 | 110 |
| Home repairs, maintenance and insurance | $198M | $2,782 | 92 |
| Lawn care, cleaning and other household services | $92.1M | $1,294 | 92 |
| Rent and homeowner costs | $1.3B | $17,773 | 107 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Kootenai County
- Population, 2025 estimate
- 191,864+11.0% since 2020
- Households
- 71,172
- Median age
- 42.2
- Homes lived in by their owners
- 71%
- Vehicles per household
- 2.2
- Land area
- 1,238 sq. mi.
- People per square mile
- 147
- Median household income
- $81,861+43.0% vs. 2015–2019, before inflation
- Average household income
- $103,508
- Median home value
- $518,700
- Jobs located here
- 71,721
- Daytime population
- 176,785Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Kootenai County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Kootenai County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Idaho 8
- Benewah County, ID10,142 people
- Bonner County, ID51,049 people
- Shoshone County, ID13,785 people
- Latah County, ID41,049 people
- Boundary County, ID13,172 people
- Clearwater County, ID9,012 people
- Nez Perce County, ID42,697 people
- Lewis County, ID3,682 people
Questions
How fast is Kootenai County, ID growing?
Population estimates put Kootenai County at 191,864 people in 2025, up 11.0% since 2020, faster than the U.S. (+3.1%). It has 71,172 households. Against the 2015–2019 survey, median household income rose 43.0%, before inflation.
How much do households in Kootenai County, ID spend?
Households in Kootenai County spend about $1.3B a year on rent and homeowner costs, $430.9M on groceries and $278.6M on food away from home. Relative to the U.S., household spending in Kootenai County runs highest on vehicle maintenance and repairs (an index of 123, where 100 is the U.S. average) and lowest on clothing, shoes and related services (86).
Which business types have the highest market scores in Kootenai County, ID?
Of the business types scored in Kootenai County, funeral homes (87), oil change and quick-lube shops (78) and grocery stores (78) have the highest Groundwork market scores. For funeral homes, that ranks #31 of 1,472 scored counties.
How does Kootenai County, ID compare with the U.S.?
Median household income in Kootenai County is $81,861, in line with the U.S. median of $80,734. The population rose 11.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $518,700, against $332,700 for the U.S. Against the U.S., map listings per household run highest for home inspectors (3.3 times the U.S. rate) and lowest for clothing and shoe stores (36% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in Kootenai County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Kootenai County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Idaho · Every U.S. market · How we measure
Screening a site or an acquisition in Kootenai County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Kootenai County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.