Metro area profile · Idaho
Boise City, ID metro area market data
How the Boise City metro area compares with other metro areas for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 864,243
- +12.2% since 2020
- Households
- 304,187
- Median household income
- $85,987
- +42.0% vs. 2015–2019, before inflation
- Median home value
- $468,900
- Jobs located here
- 391,939
- Highest market score
- 89
- Gas stations, #4 of 387 scored metro areas
A site report maps the competitors on map listings around any address in the Boise City metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Boise City metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Boise City metro area has an estimated 864,243 people and 304,187 households. Between 2020 and 2025, the population of the Boise City metro area grew 12.2%, faster than the U.S. (+3.1%). Median household income in the Boise City metro area is $85,987, 7% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 42.0%, before inflation.
Relative to the U.S., household spending in the Boise City metro area runs highest on vehicle maintenance and repairs (an index of 123, where 100 is the U.S. average) and lowest on clothing, shoes and related services (90).
Of the business types scored in the Boise City metro area, gas stations (89), grocery stores (88) and collision repair and body shops (86) have the highest Groundwork market scores. For gas stations, that ranks #4 of 387 scored metro areas.
The Boise City metro area takes in 5 counties: Ada County, Canyon County, Gem County, Owyhee County and Boise County. Against the U.S., map listings per household run highest for mortgage brokers and lenders (twice the U.S. rate) and lowest for funeral homes (57% below the U.S. rate).
All 56 business types in the Boise City metro area
Highest Groundwork market score first. Each score compares the Boise City metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Gas stations | 89 | #4 of 387 | 251 | 8.3 | $3.6M | 152 | 165 |
| Grocery stores | 88 | #8 of 387 | 121 | 4.0 | $15.6M | 168 | 87 |
| Collision repair and body shops | 86 | #2 of 381 | 71 | 2.3 | $5.1M | 164 | 73 |
| Sit-down restaurants | 84 | #10 of 387 | 1,458 | 47.9 | $856K | 129 | 480 |
| Grocery and convenience stores | 84 | #14 of 387 | 485 | 15.9 | $3.9M | 115 | 99 |
| Funeral homes | 81 | #25 of 377 | 28 | 0.9 | $1.4M | 212 | 14 |
| Auto repair shops | 80 | #9 of 387 | 605 | 19.9 | $594K | 134 | 332 |
| Convenience stores | 79 | #25 of 387 | 236 | 7.8 | $8M | 102 | 12 |
| Auto repair and car care | 75 | #27 of 387 | 1,069 | 35.1 | $336K | 125 | 512 |
| Clothing and shoe stores | 75 | #39 of 387 | 344 | 11.3 | $1.6M | 129 | 180 |
| Clothing, shoes and laundry | 73 | #46 of 387 | 508 | 16.7 | $1.1M | 126 | 224 |
| Restaurants and cafes | 73 | #47 of 387 | 2,998 | 98.6 | $416K | 112 | 1,337 |
| Pizza | 71 | #55 of 387 | 217 | 7.1 | $5.8M | 113 | 610 |
| Laundromats | 70 | #68 of 364 | 34 | 1.1 | $16.6M | 133 | 16 |
| Car washes and detailing | 69 | #52 of 387 | 133 | 4.4 | $2.7M | 107 | 62 |
| Tire shops | 69 | #74 of 386 | 114 | 3.7 | $3.2M | 126 | 63 |
| Urgent care and walk-in clinics | 68 | #30 of 197 | 11 | 0.4 | $36.8M | 150 | 36 |
| Fast food and sandwich shops | 68 | #90 of 387 | 420 | 13.8 | $3M | 97 | 610 |
| Child care and preschools | 66 | #81 of 387 | 214 | 7.0 | $994K | 99 | 196 |
| Veterinarians | 66 | #83 of 384 | 109 | 3.6 | $2.8M | 104 | 97 |
| Home inspectors | 65 | #43 of 243 | 20 | 0.7 | Index only | 107 | 27 |
| Nail salons | 64 | #74 of 387 | 178 | 5.9 | $1.8M | 107 | 57 |
| Gyms | 63 | #78 of 387 | 270 | 8.9 | $1.3M | 100 | 117 |
| Gyms, studios and classes | 63 | #83 of 387 | 538 | 17.7 | $652K | 98 | 208 |
| Dry cleaners | 62 | #73 of 272 | 27 | 0.9 | $20.9M | 133 | 28 |
| Martial arts and dance studios | 62 | #86 of 387 | 176 | 5.8 | $2M | 99 | 91 |
| Barbershops | 62 | #99 of 387 | 159 | 5.2 | $2M | 106 | 21 |
| Bakeries and dessert shops | 61 | #107 of 387 | 266 | 8.7 | $4.7M | 113 | 255 |
| Optometrists and eye care | 60 | #107 of 386 | 117 | 3.8 | $3.5M | 111 | 69 |
| Hair salons | 57 | #127 of 387 | 749 | 24.6 | $426K | 99 | 223 |
| Pet stores | 55 | #158 of 382 | 89 | 2.9 | $3.5M | 77 | 25 |
| Yoga, Pilates and fitness studios | 53 | #138 of 347 | 92 | 3.0 | $3.8M | 94 | 117 |
| Pet businesses | 53 | #175 of 387 | 407 | 13.4 | $761K | 87 | 218 |
| Electricians | 52 | #179 of 383 | 86 | 2.8 | $10.4M | 87 | 275 |
| Oil change and quick lube | 51 | #150 of 290 | 38 | 1.2 | $9.5M | 69 | 39 |
| Salons, barbers and spas | 51 | #190 of 387 | 1,653 | 54.3 | $193K | 91 | 415 |
| Primary care and pediatrics | 50 | #202 of 387 | 325 | 10.7 | $1.2M | 70 | 460 |
| Pet grooming and boarding | 47 | #226 of 386 | 167 | 5.5 | $1.9M | 73 | 96 |
| Insurance agencies | 46 | #212 of 387 | 535 | 17.6 | $1.2M | 96 | 414 |
| Coffee shops and cafes | 46 | #228 of 387 | 414 | 13.6 | $3M | 81 | 241 |
| Roofing and gutters | 44 | #242 of 381 | 140 | 4.6 | $6.4M | 75 | 151 |
| Home repair trades | 42 | #255 of 387 | 492 | 16.2 | $1.8M | 75 | 802 |
| Property management | 42 | #259 of 374 | 179 | 5.9 | Index only | 57 | 218 |
| Dentists and orthodontists | 41 | #263 of 387 | 459 | 15.1 | $883K | 90 | 390 |
| Real estate agents and brokers | 41 | #277 of 387 | 1,359 | 44.7 | Index only | 76 | 919 |
| Pest control | 40 | #248 of 345 | 71 | 2.3 | $5.8M | 57 | 51 |
| Real estate | 40 | #284 of 387 | 1,822 | 59.9 | Index only | 71 | 1,465 |
| Landscaping and lawn care | 39 | #261 of 385 | 210 | 6.9 | $2M | 67 | 565 |
| HVAC and plumbing | 39 | #285 of 387 | 266 | 8.7 | $3.4M | 71 | 376 |
| Spas and skin care | 39 | #306 of 387 | 531 | 17.5 | $600K | 69 | 103 |
| Mortgage brokers and lenders | 38 | #288 of 373 | 264 | 8.7 | Index only | 55 | 120 |
| Physical therapy | 38 | #288 of 386 | 251 | 8.3 | $1.6M | 67 | 178 |
| Chiropractors | 38 | #294 of 386 | 264 | 8.7 | $1.5M | 64 | 156 |
| Doctors, dentists and clinics | 37 | #309 of 387 | 4,093 | 134.6 | $99K | 65 | 1,289 |
| Lawn, cleaning and pest control | 34 | #311 of 387 | 387 | 12.7 | $1.1M | 63 | 971 |
| House cleaning | 33 | #319 of 375 | 106 | 3.5 | $3.9M | 61 | 355 |
Household spending in the Boise City metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $359.2M | $1,181 | 123 |
| Gasoline and other fuels | $910.2M | $2,992 | 115 |
| Food away from home | $1.2B | $4,103 | 101 |
| Groceries | $1.9B | $6,221 | 98 |
| Personal care products and services | $318.8M | $1,048 | 104 |
| Child care and other personal services | $212.6M | $699 | 120 |
| Memberships, classes and admissions | $350.8M | $1,153 | 117 |
| Medical and dental services | $405.2M | $1,332 | 103 |
| Pets | $309.9M | $1,019 | 112 |
| Clothing, shoes and related services | $564.6M | $1,856 | 90 |
| Vehicle insurance | $643.5M | $2,116 | 108 |
| Home repairs, maintenance and insurance | $893.8M | $2,938 | 97 |
| Lawn care, cleaning and other household services | $412M | $1,354 | 96 |
| Rent and homeowner costs | $5.6B | $18,486 | 111 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Boise City metro area
- Population, 2025 estimate
- 864,243+12.2% since 2020
- Households
- 304,187
- Median age
- 38.7
- Homes lived in by their owners
- 73%
- Vehicles per household
- 2.1
- Land area
- 11,767 sq. mi.
- People per square mile
- 69
- Median household income
- $85,987+42.0% vs. 2015–2019, before inflation
- Average household income
- $113,865
- Median home value
- $468,900
- Jobs located here
- 391,939
- Daytime population
- 824,168Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Boise City metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Boise City metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Boise City metro area 5
- Ada County, ID518,935 people
- Canyon County, ID250,790 people
- Gem County, ID20,614 people
- Owyhee County, ID12,503 people
- Boise County, ID8,273 people
Other markets based in Idaho 12
- Coeur d’Alene, ID metro area181,996 people
- Idaho Falls, ID metro area165,361 people
- Twin Falls, ID metro area118,907 people
- Pocatello, ID metro area89,454 people
- Lewiston, ID-WA metro area65,164 people
- Rexburg, ID area68,561 people
- Sandpoint, ID area51,049 people
- Blackfoot, ID area49,664 people
- Burley, ID area47,691 people
- Moscow, ID area41,049 people
- Hailey, ID area31,433 people
- Mountain Home, ID area29,321 people
Questions
How fast is the Boise City, ID metro area growing?
Population estimates put the Boise City metro area at 864,243 people in 2025, up 12.2% since 2020, faster than the U.S. (+3.1%). It has 304,187 households. Median household income rose 42.0% from the 2015–2019 survey, before inflation.
How much do households in the Boise City, ID metro area spend?
Households in the Boise City metro area spend about $5.6B a year on rent and homeowner costs, $1.9B on groceries and $1.2B on food away from home. Set against the U.S., households in the Boise City metro area spend the most on vehicle maintenance and repairs (an index of 123, where 100 is the U.S. average) and the least on clothing, shoes and related services (90).
Which business types have the highest market scores in the Boise City, ID metro area?
The highest Groundwork market scores in the Boise City metro area are for gas stations (89), grocery stores (88) and collision repair and body shops (86). The Boise City metro area ranks #4 of 387 scored metro areas for gas stations.
How does the Boise City, ID metro area compare with the U.S.?
The median household income in the Boise City metro area is $85,987 a year, 7% above the U.S. median of $80,734. The population rose 12.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $468,900, against $332,700 for the U.S. For its number of households, the Boise City metro area has the most map listings, relative to the U.S., for mortgage brokers and lenders (twice the U.S. rate) and the fewest for funeral homes (57% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in the Boise City metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Boise City metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Boise City metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Boise City metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.