Metro area profile · Idaho
Idaho Falls, ID metro area market data
Population, household spending and competition for 56 business types in the Idaho Falls metro area, each scored against other metro areas.
- Population, 2025
- 173,851
- +9.8% since 2020
- Households
- 55,456
- Median household income
- $80,291
- +31.6% vs. 2015–2019, before inflation
- Median home value
- $372,100
- Jobs located here
- 80,023
- Highest market score
- 86
- Grocery stores, #11 of 387 scored metro areas
A site report maps the competitors on map listings around any address in the Idaho Falls metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Idaho Falls metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 173,851 people live in the Idaho Falls metro area, in 55,456 households. Population estimates show the Idaho Falls metro area grew 9.8% from 2020 to 2025, faster than the U.S. (+3.1%). The median household income in the Idaho Falls metro area is $80,291 a year, in line with the U.S. median of $80,734. That rose 31.6% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Idaho Falls metro area spend the most on vehicle maintenance and repairs (an index of 131, where 100 is the U.S. average) and the least on clothing, shoes and related services (86).
The highest Groundwork market scores in the Idaho Falls metro area are for grocery stores (86); pet stores (85); and yoga, Pilates and fitness studios (76). The Idaho Falls metro area ranks #11 of 387 scored metro areas for grocery stores.
The Idaho Falls metro area takes in 3 counties: Bonneville County, Jefferson County and Butte County. For its number of households, the Idaho Falls metro area has the most map listings, relative to the U.S., for car washes and detailers (95% above the U.S. rate) and the fewest for grocery stores (53% below the U.S. rate).
All 56 business types in the Idaho Falls metro area
Highest Groundwork market score first. Each score compares the Idaho Falls metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Grocery stores | 86 | #11 of 387 | 18 | 3.2 | $18.6M | 201 | 16 |
| Pet stores | 85 | #7 of 382 | 9 | 1.6 | $5.9M | 131 | 3 |
| Yoga, Pilates and fitness studios | 76 | #14 of 347 | 12 | 2.2 | $4.8M | 119 | 13 |
| Funeral homes | 74 | #50 of 377 | 6 | 1.1 | $1.2M | 176 | 4 |
| Barbershops | 72 | #38 of 387 | 21 | 3.8 | $2.6M | 140 | 3 |
| Sit-down restaurants | 72 | #39 of 387 | 279 | 50.3 | $774K | 117 | 94 |
| Gyms | 70 | #38 of 387 | 50 | 9.0 | $1.2M | 89 | 13 |
| Nail salons | 68 | #53 of 387 | 31 | 5.6 | $1.8M | 107 | 6 |
| Pizza | 64 | #98 of 387 | 39 | 7.0 | $5.5M | 109 | 115 |
| Grocery and convenience stores | 64 | #105 of 387 | 116 | 20.9 | $2.9M | 85 | 18 |
| Tire shops | 63 | #114 of 386 | 26 | 4.7 | $2.7M | 107 | 12 |
| Hair salons | 62 | #84 of 387 | 142 | 25.6 | $391K | 91 | 23 |
| Oil change and quick lube | 61 | #88 of 290 | 5 | 0.9 | $13.9M | 101 | 8 |
| Child care and preschools | 61 | #112 of 387 | 36 | 6.5 | $971K | 97 | 39 |
| Pet grooming and boarding | 60 | #118 of 386 | 22 | 4.0 | $2.4M | 96 | 14 |
| Restaurants and cafes | 59 | #137 of 387 | 554 | 99.9 | $390K | 105 | 262 |
| Property management | 56 | #131 of 374 | 19 | 3.4 | Index only | 94 | 31 |
| Home inspectors | 55 | #99 of 243 | 6 | 1.1 | Index only | 63 | Under 3 |
| Fast food and sandwich shops | 55 | #170 of 387 | 82 | 14.8 | $2.6M | 86 | 115 |
| Convenience stores | 55 | #170 of 387 | 53 | 9.6 | $6.3M | 80 | Under 3 |
| Gyms, studios and classes | 52 | #174 of 387 | 105 | 18.9 | $554K | 84 | 35 |
| Gas stations | 52 | #186 of 387 | 99 | 17.9 | $1.8M | 75 | 63 |
| Salons, barbers and spas | 51 | #191 of 387 | 327 | 59.0 | $170K | 80 | 53 |
| Pet businesses | 51 | #191 of 387 | 71 | 12.8 | $753K | 86 | 39 |
| Mortgage brokers and lenders | 50 | #187 of 373 | 26 | 4.7 | Index only | 97 | 17 |
| Auto repair shops | 49 | #211 of 387 | 177 | 31.9 | $394K | 89 | 81 |
| Real estate agents and brokers | 48 | #203 of 387 | 186 | 33.5 | Index only | 98 | 120 |
| Real estate | 48 | #205 of 387 | 237 | 42.7 | Index only | 96 | 192 |
| Auto repair and car care | 48 | #222 of 387 | 299 | 53.9 | $233K | 87 | 120 |
| Insurance agencies | 47 | #207 of 387 | 103 | 18.6 | $1.2M | 98 | 83 |
| Coffee shops and cafes | 47 | #217 of 387 | 60 | 10.8 | $3.6M | 97 | 50 |
| Veterinarians | 47 | #219 of 384 | 25 | 4.5 | $2.1M | 79 | 22 |
| Car washes and detailing | 46 | #235 of 387 | 41 | 7.4 | $1.7M | 67 | 12 |
| Collision repair and body shops | 44 | #243 of 381 | 27 | 4.9 | $2.6M | 84 | 27 |
| Dry cleaners | 41 | #182 of 272 | 8 | 1.4 | $12.2M | 78 | 5 |
| Landscaping and lawn care | 41 | #249 of 385 | 39 | 7.0 | $1.8M | 63 | 55 |
| Martial arts and dance studios | 41 | #281 of 387 | 43 | 7.8 | $1.4M | 67 | 22 |
| Clothing, shoes and laundry | 40 | #270 of 387 | 120 | 21.6 | $817K | 93 | 60 |
| Bakeries and dessert shops | 40 | #281 of 387 | 63 | 11.4 | $3.4M | 83 | 55 |
| Clothing and shoe stores | 38 | #278 of 387 | 89 | 16.0 | $1.1M | 87 | 55 |
| HVAC and plumbing | 38 | #291 of 387 | 42 | 7.6 | $3.7M | 78 | 84 |
| Primary care and pediatrics | 37 | #292 of 387 | 53 | 9.6 | $1.3M | 75 | 223 |
| Roofing and gutters | 36 | #301 of 381 | 30 | 5.4 | $5.2M | 61 | 22 |
| Chiropractors | 36 | #306 of 386 | 45 | 8.1 | $1.6M | 66 | 27 |
| Spas and skin care | 36 | #333 of 387 | 121 | 21.8 | $459K | 52 | 18 |
| Doctors, dentists and clinics | 35 | #320 of 387 | 602 | 108.6 | $118K | 77 | 480 |
| Home repair trades | 33 | #336 of 387 | 96 | 17.3 | $1.6M | 67 | 168 |
| House cleaning | 32 | #324 of 375 | 17 | 3.1 | $4.2M | 66 | 58 |
| Physical therapy | 32 | #330 of 386 | 49 | 8.8 | $1.4M | 60 | 93 |
| Electricians | 32 | #339 of 383 | 24 | 4.3 | $6.5M | 54 | 62 |
| Optometrists and eye care | 31 | #331 of 386 | 36 | 6.5 | $2M | 63 | 25 |
| Lawn, cleaning and pest control | 31 | #332 of 387 | 71 | 12.8 | $1M | 60 | 124 |
| Dentists and orthodontists | 31 | #342 of 387 | 99 | 17.9 | $715K | 73 | 103 |
| Pest control | 30 | #307 of 345 | 15 | 2.7 | $4.8M | 47 | 11 |
| Laundromats | Not scored | Not scored | 4 | 0.7 | $24.5M | 196 | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.2 | $70.8M | Too few | 9 |
Household spending in the Idaho Falls metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $69.7M | $1,257 | 131 |
| Gasoline and other fuels | $178.2M | $3,214 | 124 |
| Food away from home | $216.1M | $3,896 | 96 |
| Groceries | $335.6M | $6,051 | 96 |
| Personal care products and services | $55.5M | $1,002 | 100 |
| Child care and other personal services | $34.9M | $630 | 109 |
| Memberships, classes and admissions | $58.2M | $1,049 | 107 |
| Medical and dental services | $70.8M | $1,276 | 99 |
| Pets | $53.5M | $964 | 106 |
| Clothing, shoes and related services | $98M | $1,767 | 86 |
| Vehicle insurance | $126.4M | $2,279 | 116 |
| Home repairs, maintenance and insurance | $155.9M | $2,811 | 93 |
| Lawn care, cleaning and other household services | $71.9M | $1,297 | 92 |
| Rent and homeowner costs | $988.8M | $17,831 | 107 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Idaho Falls metro area
- Population, 2025 estimate
- 173,851+9.8% since 2020
- Households
- 55,456
- Median age
- 34.2
- Homes lived in by their owners
- 74%
- Vehicles per household
- 2.2
- Land area
- 5,196 sq. mi.
- People per square mile
- 32
- Median household income
- $80,291+31.6% vs. 2015–2019, before inflation
- Average household income
- $101,557
- Median home value
- $372,100
- Jobs located here
- 80,023
- Daytime population
- 171,300Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Idaho Falls metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Idaho Falls metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Idaho Falls metro area 3
- Bonneville County, ID129,523 people
- Jefferson County, ID33,154 people
- Butte County, ID2,684 people
Other markets based in Idaho 12
- Boise City, ID metro area811,115 people
- Coeur d’Alene, ID metro area181,996 people
- Twin Falls, ID metro area118,907 people
- Pocatello, ID metro area89,454 people
- Lewiston, ID-WA metro area65,164 people
- Rexburg, ID area68,561 people
- Sandpoint, ID area51,049 people
- Blackfoot, ID area49,664 people
- Burley, ID area47,691 people
- Moscow, ID area41,049 people
- Hailey, ID area31,433 people
- Mountain Home, ID area29,321 people
Questions
How fast is the Idaho Falls, ID metro area growing?
Population estimates put the Idaho Falls metro area at 173,851 people in 2025, up 9.8% since 2020, faster than the U.S. (+3.1%). It has 55,456 households. Against the 2015–2019 survey, median household income rose 31.6%, before inflation.
How much do households in the Idaho Falls, ID metro area spend?
Households in the Idaho Falls metro area spend about $988.8M a year on rent and homeowner costs, $335.6M on groceries and $216.1M on food away from home. Relative to the U.S., household spending in the Idaho Falls metro area runs highest on vehicle maintenance and repairs (an index of 131, where 100 is the U.S. average) and lowest on clothing, shoes and related services (86).
Which business types have the highest market scores in the Idaho Falls, ID metro area?
Of the business types scored in the Idaho Falls metro area, grocery stores (86); pet stores (85); and yoga, Pilates and fitness studios (76) have the highest Groundwork market scores. For grocery stores, that ranks #11 of 387 scored metro areas.
How does the Idaho Falls, ID metro area compare with the U.S.?
Median household income in the Idaho Falls metro area is $80,291, in line with the U.S. median of $80,734. The population rose 9.8% from 2020 to 2025, against +3.1% for the U.S. The median home value is $372,100, against $332,700 for the U.S. Against the U.S., map listings per household run highest for car washes and detailers (95% above the U.S. rate) and lowest for grocery stores (53% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 54 of the 56 business types have a score in the Idaho Falls metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Idaho Falls metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Idaho · Every U.S. market · How we measure
Screening a site or an acquisition in the Idaho Falls metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Idaho Falls metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.