Metro area profile · Idaho
Lewiston, ID-WA metro area market data
Population, household spending and competition for 56 business types in the Lewiston metro area, each scored against other metro areas.
- Population, 2025
- 65,450
- +1.5% since 2020
- Households
- 26,760
- Median household income
- $72,475
- +28.4% vs. 2015–2019, before inflation
- Median home value
- $331,900
- Jobs located here
- 28,559
- Highest market score
- 74
- Car washes and detailing, #24 of 387 scored metro areas
A site report maps the competitors on map listings around any address in the Lewiston metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Lewiston metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 65,450 people live in the Lewiston metro area, in 26,760 households. Population estimates show the Lewiston metro area grew 1.5% from 2020 to 2025, slower than the U.S. (+3.1%). The median household income in the Lewiston metro area is $72,475 a year, 10% below the U.S. median of $80,734. That rose 28.4% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Lewiston metro area spend the most on vehicle maintenance and repairs (an index of 122, where 100 is the U.S. average) and the least on clothing, shoes and related services (82).
The highest Groundwork market scores in the Lewiston metro area are for car washes and detailers (74), gyms (69) and sit-down restaurants (69). The Lewiston metro area ranks #24 of 387 scored metro areas for car washes and detailers.
The Lewiston metro area takes in 2 counties: Nez Perce County, ID and Asotin County, WA. For its number of households, the Lewiston metro area has the most map listings, relative to the U.S., for electricians (64% above the U.S. rate) and the fewest for bakeries and dessert shops (50% below the U.S. rate).
All 56 business types in the Lewiston metro area
Highest Groundwork market score first. Each score compares the Lewiston metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Car washes and detailing | 74 | #24 of 387 | 7 | 2.6 | $4.5M | 177 | 4 |
| Gyms | 69 | #42 of 387 | 19 | 7.1 | $1.4M | 105 | 5 |
| Sit-down restaurants | 69 | #53 of 387 | 105 | 39.2 | $939K | 141 | 40 |
| Nail salons | 68 | #46 of 387 | 8 | 3.0 | $3.2M | 190 | Under 3 |
| Gas stations | 68 | #80 of 387 | 31 | 11.6 | $2.6M | 109 | 16 |
| Gyms, studios and classes | 67 | #51 of 387 | 36 | 13.5 | $723K | 109 | 11 |
| Real estate agents and brokers | 65 | #59 of 387 | 56 | 20.9 | Index only | 150 | 23 |
| Martial arts and dance studios | 65 | #62 of 387 | 10 | 3.7 | $2.6M | 129 | 6 |
| Pizza | 64 | #95 of 387 | 16 | 6.0 | $6.2M | 121 | 44 |
| Restaurants and cafes | 63 | #104 of 387 | 231 | 86.3 | $427K | 115 | 110 |
| Fast food and sandwich shops | 63 | #115 of 387 | 30 | 11.2 | $3.3M | 108 | 44 |
| Funeral homes | 62 | #110 of 377 | 5 | 1.9 | $940K | 138 | 4 |
| Clothing, shoes and laundry | 62 | #112 of 387 | 38 | 14.2 | $1.2M | 135 | 14 |
| Real estate | 60 | #94 of 387 | 80 | 29.9 | Index only | 132 | 48 |
| Pet stores | 60 | #122 of 382 | 5 | 1.9 | $4.8M | 107 | Under 3 |
| Pet businesses | 58 | #132 of 387 | 28 | 10.5 | $866K | 99 | 14 |
| Clothing and shoe stores | 58 | #144 of 387 | 28 | 10.5 | $1.6M | 127 | 14 |
| Pet grooming and boarding | 57 | #144 of 386 | 11 | 4.1 | $2.2M | 87 | 4 |
| Yoga, Pilates and fitness studios | 56 | #118 of 347 | 7 | 2.6 | $3.7M | 92 | 5 |
| Roofing and gutters | 55 | #145 of 381 | 5 | 1.9 | $14.3M | 169 | 6 |
| Convenience stores | 54 | #174 of 387 | 20 | 7.5 | $7.8M | 99 | 3 |
| Bakeries and dessert shops | 53 | #168 of 387 | 13 | 4.9 | $7.6M | 183 | 26 |
| Insurance agencies | 53 | #169 of 387 | 39 | 14.6 | $1.5M | 117 | 26 |
| Property management | 52 | #168 of 374 | 8 | 3.0 | Index only | 103 | 13 |
| Barbershops | 52 | #179 of 387 | 12 | 4.5 | $2.1M | 112 | Under 3 |
| HVAC and plumbing | 52 | #183 of 387 | 16 | 6.0 | $4.5M | 94 | 17 |
| Auto repair shops | 48 | #215 of 387 | 67 | 25.0 | $466K | 105 | 38 |
| Auto repair and car care | 48 | #219 of 387 | 113 | 42.2 | $276K | 103 | 54 |
| Primary care and pediatrics | 48 | #219 of 387 | 21 | 7.8 | $1.6M | 87 | 30 |
| Grocery and convenience stores | 47 | #220 of 387 | 47 | 17.6 | $3.3M | 98 | 15 |
| Veterinarians | 46 | #220 of 384 | 9 | 3.4 | $2.7M | 99 | 10 |
| Tire shops | 45 | #233 of 386 | 12 | 4.5 | $2.6M | 104 | 10 |
| Chiropractors | 44 | #233 of 386 | 17 | 6.4 | $1.9M | 80 | 6 |
| Home repair trades | 43 | #236 of 387 | 32 | 12.0 | $2.2M | 92 | 46 |
| Mortgage brokers and lenders | 42 | #247 of 373 | 13 | 4.9 | Index only | 90 | 5 |
| Collision repair and body shops | 41 | #256 of 381 | 10 | 3.7 | $3.1M | 101 | 11 |
| Physical therapy | 39 | #271 of 386 | 15 | 5.6 | $2.2M | 91 | 12 |
| Salons, barbers and spas | 38 | #314 of 387 | 144 | 53.8 | $176K | 83 | 26 |
| Doctors, dentists and clinics | 37 | #306 of 387 | 270 | 100.9 | $121K | 79 | 87 |
| Spas and skin care | 37 | #318 of 387 | 38 | 14.2 | $668K | 76 | 5 |
| Dentists and orthodontists | 34 | #323 of 387 | 35 | 13.1 | $934K | 95 | 28 |
| Grocery stores | 33 | #306 of 387 | 17 | 6.4 | $9.2M | 99 | 12 |
| Child care and preschools | 33 | #309 of 387 | 20 | 7.5 | $785K | 78 | 28 |
| Lawn, cleaning and pest control | 29 | #341 of 387 | 25 | 9.3 | $1.3M | 79 | 58 |
| Landscaping and lawn care | 27 | #345 of 385 | 17 | 6.4 | $1.9M | 67 | 29 |
| Hair salons | 26 | #375 of 387 | 83 | 31.0 | $306K | 71 | 18 |
| Coffee shops and cafes | 25 | #362 of 387 | 32 | 12.0 | $3.1M | 83 | 26 |
| Optometrists and eye care | 22 | #370 of 386 | 15 | 5.6 | $2.2M | 70 | 7 |
| Electricians | 20 | #372 of 383 | 11 | 4.1 | $6.5M | 54 | 23 |
| House cleaning | Not scored | Not scored | 4 | 1.5 | $8.3M | 129 | 25 |
| Pest control | Not scored | Not scored | 4 | 1.5 | $8.3M | 81 | 4 |
| Dry cleaners | Not scored | Not scored | 3 | 1.1 | $15.1M | 96 | Under 3 |
| Home inspectors | Not scored | Not scored | 3 | 1.1 | Index only | 58 | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 3 | 1.1 | $10.4M | 76 | Under 3 |
| Laundromats | Not scored | Not scored | 2 | 0.7 | $22.6M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 4 |
Household spending in the Lewiston metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $31.2M | $1,167 | 122 |
| Gasoline and other fuels | $80.6M | $3,013 | 116 |
| Food away from home | $98.6M | $3,683 | 90 |
| Groceries | $155.7M | $5,817 | 92 |
| Personal care products and services | $25.4M | $948 | 94 |
| Child care and other personal services | $15.7M | $586 | 101 |
| Memberships, classes and admissions | $26M | $972 | 99 |
| Medical and dental services | $32.7M | $1,221 | 95 |
| Pets | $24.2M | $906 | 100 |
| Clothing, shoes and related services | $45.2M | $1,690 | 82 |
| Vehicle insurance | $57.3M | $2,140 | 109 |
| Home repairs, maintenance and insurance | $71.3M | $2,664 | 88 |
| Lawn care, cleaning and other household services | $33.1M | $1,238 | 88 |
| Rent and homeowner costs | $457M | $17,079 | 103 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Lewiston metro area
- Population, 2025 estimate
- 65,450+1.5% since 2020
- Households
- 26,760
- Median age
- 43.8
- Homes lived in by their owners
- 71%
- Vehicles per household
- 2.1
- Land area
- 1,484 sq. mi.
- People per square mile
- 44
- Median household income
- $72,475+28.4% vs. 2015–2019, before inflation
- Average household income
- $92,760
- Median home value
- $331,900
- Jobs located here
- 28,559
- Daytime population
- 64,398Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Lewiston metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Lewiston metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Lewiston metro area 2
- Nez Perce County, ID42,697 people
- Asotin County, WA22,467 people
Other markets based in Idaho 12
- Boise City, ID metro area811,115 people
- Coeur d’Alene, ID metro area181,996 people
- Idaho Falls, ID metro area165,361 people
- Twin Falls, ID metro area118,907 people
- Pocatello, ID metro area89,454 people
- Rexburg, ID area68,561 people
- Sandpoint, ID area51,049 people
- Blackfoot, ID area49,664 people
- Burley, ID area47,691 people
- Moscow, ID area41,049 people
- Hailey, ID area31,433 people
- Mountain Home, ID area29,321 people
Questions
How fast is the Lewiston, ID-WA metro area growing?
Population estimates put the Lewiston metro area at 65,450 people in 2025, up 1.5% since 2020, slower than the U.S. (+3.1%). It has 26,760 households. Against the 2015–2019 survey, median household income rose 28.4%, before inflation.
How much do households in the Lewiston, ID-WA metro area spend?
Households in the Lewiston metro area spend about $457M a year on rent and homeowner costs, $155.7M on groceries and $98.6M on food away from home. Relative to the U.S., household spending in the Lewiston metro area runs highest on vehicle maintenance and repairs (an index of 122, where 100 is the U.S. average) and lowest on clothing, shoes and related services (82).
Which business types have the highest market scores in the Lewiston, ID-WA metro area?
Of the business types scored in the Lewiston metro area, car washes and detailers (74), gyms (69) and sit-down restaurants (69) have the highest Groundwork market scores. For car washes and detailers, that ranks #24 of 387 scored metro areas.
How does the Lewiston, ID-WA metro area compare with the U.S.?
Median household income in the Lewiston metro area is $72,475, 10% below the U.S. median of $80,734. The population rose 1.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $331,900, against $332,700 for the U.S. Against the U.S., map listings per household run highest for electricians (64% above the U.S. rate) and lowest for bakeries and dessert shops (50% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 49 of the 56 business types have a score in the Lewiston metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Lewiston metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Lewiston metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Lewiston metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.