County profile · Idaho
Nez Perce County, ID market data
How Nez Perce County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 42,905
- +1.8% since 2020
- Households
- 17,270
- Median household income
- $72,599
- +24.9% vs. 2015–2019, before inflation
- Median home value
- $334,700
- Jobs located here
- 21,904
- Highest market score
- 71
- Martial arts and dance studios, #139 of 1,334 scored counties
A site report maps the competitors on map listings around any address in Nez Perce County by name and distance, and the households and spending within reach. Or open the report at the center of Nez Perce County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Nez Perce County has an estimated 42,905 people and 17,270 households. Population estimates put the population change in Nez Perce County from 2020 to 2025 at +1.8%, slower than the U.S. (+3.1%). Median household income in Nez Perce County is $72,599, 10% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 24.9%, before inflation.
Relative to the U.S., household spending in Nez Perce County runs highest on vehicle maintenance and repairs (an index of 122, where 100 is the U.S. average) and lowest on clothing, shoes and related services (81).
Of the business types scored in Nez Perce County, martial arts and dance studios (71), car washes and detailers (70) and nail salons (69) have the highest Groundwork market scores. For martial arts and dance studios, that ranks #139 of 1,334 scored counties.
Nez Perce County is part of the Lewiston metro area. Against the U.S., map listings per household run highest for pet grooming and boarding businesses (78% above the U.S. rate) and lowest for sit-down restaurants (33% below the U.S. rate).
All 56 business types in Nez Perce County
Highest Groundwork market score first. Each score compares Nez Perce County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Martial arts and dance studios | 71 | #139 of 1,334 | 5 | 2.9 | $3.3M | 161 | 4 |
| Car washes and detailing | 70 | #233 of 1,451 | 6 | 3.5 | $3.4M | 133 | 3 |
| Nail salons | 69 | #163 of 1,328 | 5 | 2.9 | $3.2M | 194 | Under 3 |
| Barbershops | 69 | #253 of 1,356 | 5 | 2.9 | $3.2M | 172 | Under 3 |
| Veterinarians | 66 | #362 of 1,485 | 6 | 3.5 | $2.6M | 95 | 4 |
| Sit-down restaurants | 62 | #657 of 2,405 | 71 | 41.1 | $886K | 134 | 27 |
| Gyms | 59 | #583 of 1,792 | 15 | 8.7 | $1.1M | 83 | 4 |
| Pizza | 59 | #678 of 2,090 | 11 | 6.4 | $5.7M | 113 | 33 |
| Gyms, studios and classes | 58 | #691 of 2,088 | 24 | 13.9 | $678K | 102 | 8 |
| Bakeries and dessert shops | 56 | #677 of 1,889 | 8 | 4.6 | $7.9M | 190 | 17 |
| Pet businesses | 56 | #841 of 2,200 | 24 | 13.9 | $644K | 73 | 8 |
| Convenience stores | 56 | #897 of 2,261 | 15 | 8.7 | $6.7M | 85 | Under 3 |
| Gas stations | 56 | #928 of 2,358 | 30 | 17.4 | $1.7M | 73 | 16 |
| Chiropractors | 55 | #598 of 1,490 | 9 | 5.2 | $2.3M | 97 | 4 |
| Grocery and convenience stores | 54 | #1,032 of 2,402 | 36 | 20.8 | $2.8M | 82 | 10 |
| Primary care and pediatrics | 52 | #777 of 1,656 | 11 | 6.4 | $1.9M | 107 | 23 |
| Fast food and sandwich shops | 49 | #1,179 of 2,222 | 23 | 13.3 | $2.7M | 90 | 33 |
| Restaurants and cafes | 48 | #1,270 of 2,405 | 162 | 93.8 | $389K | 105 | 77 |
| Property management | 47 | #504 of 910 | 7 | 4.1 | Index only | 75 | 7 |
| HVAC and plumbing | 46 | #999 of 1,707 | 12 | 6.9 | $3.8M | 79 | 14 |
| Auto repair and car care | 45 | #1,422 of 2,401 | 79 | 45.7 | $255K | 95 | 39 |
| Auto repair shops | 45 | #1,438 of 2,378 | 48 | 27.8 | $420K | 95 | 28 |
| Home repair trades | 44 | #1,316 of 2,057 | 21 | 12.2 | $2.2M | 89 | 31 |
| Collision repair and body shops | 43 | #825 of 1,327 | 8 | 4.6 | $2.5M | 82 | 8 |
| Tire shops | 43 | #955 of 1,530 | 10 | 5.8 | $2M | 81 | 7 |
| Real estate agents and brokers | 43 | #1,426 of 2,176 | 48 | 27.8 | Index only | 112 | 21 |
| Pet grooming and boarding | 42 | #920 of 1,461 | 11 | 6.4 | $1.4M | 55 | 4 |
| Child care and preschools | 39 | #1,127 of 1,611 | 14 | 8.1 | $701K | 70 | 21 |
| Grocery stores | 39 | #1,398 of 2,070 | 15 | 8.7 | $6.7M | 72 | 9 |
| Clothing and shoe stores | 39 | #1,427 of 2,087 | 22 | 12.7 | $1.3M | 103 | 13 |
| Clothing, shoes and laundry | 39 | #1,544 of 2,210 | 31 | 18.0 | $930K | 106 | 13 |
| Real estate | 39 | #1,688 of 2,229 | 68 | 39.4 | Index only | 99 | 38 |
| Insurance agencies | 36 | #1,617 of 2,272 | 35 | 20.3 | $1.1M | 85 | 20 |
| Lawn, cleaning and pest control | 35 | #1,405 of 1,771 | 14 | 8.1 | $1.5M | 90 | 48 |
| Electricians | 34 | #927 of 1,160 | 6 | 3.5 | $7.5M | 63 | 13 |
| Physical therapy | 33 | #1,152 of 1,422 | 12 | 6.9 | $1.7M | 72 | 9 |
| Coffee shops and cafes | 33 | #1,650 of 2,063 | 20 | 11.6 | $3.1M | 85 | 17 |
| Mortgage brokers and lenders | 32 | #753 of 887 | 11 | 6.4 | Index only | 68 | 5 |
| Salons, barbers and spas | 32 | #2,081 of 2,385 | 102 | 59.1 | $159K | 75 | 19 |
| Hair salons | 31 | #2,004 of 2,339 | 59 | 34.2 | $275K | 64 | 12 |
| Landscaping and lawn care | 30 | #1,270 of 1,493 | 11 | 6.4 | $1.9M | 66 | 26 |
| Spas and skin care | 30 | #1,533 of 1,769 | 30 | 17.4 | $540K | 62 | 5 |
| Dentists and orthodontists | 29 | #1,666 of 1,886 | 25 | 14.5 | $835K | 85 | 19 |
| Doctors, dentists and clinics | 29 | #2,125 of 2,394 | 176 | 101.9 | $119K | 78 | 66 |
| Optometrists and eye care | 23 | #1,172 of 1,302 | 12 | 6.9 | $1.7M | 56 | 7 |
| Funeral homes | Not scored | Not scored | 4 | 2.3 | $730K | 108 | 3 |
| Pet stores | Not scored | Not scored | 4 | 2.3 | $3.9M | 85 | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 4 | 2.3 | $4.1M | 100 | 4 |
| Dry cleaners | Not scored | Not scored | 3 | 1.7 | $9.6M | 61 | Under 3 |
| Roofing and gutters | Not scored | Not scored | 3 | 1.7 | $15.1M | 179 | 4 |
| Home inspectors | Not scored | Not scored | 2 | 1.2 | Index only | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 2 | 1.2 | $14.4M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 1.2 | $10.1M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 2 | 1.2 | $10.6M | Too few | 3 |
| House cleaning | Not scored | Not scored | 1 | 0.6 | $21.1M | Too few | 19 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 4 |
Household spending in Nez Perce County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $20.2M | $1,168 | 122 |
| Gasoline and other fuels | $52.3M | $3,030 | 117 |
| Food away from home | $62.9M | $3,644 | 90 |
| Groceries | $99.9M | $5,787 | 92 |
| Personal care products and services | $16.2M | $938 | 93 |
| Child care and other personal services | $9.8M | $568 | 98 |
| Memberships, classes and admissions | $16.3M | $942 | 96 |
| Medical and dental services | $20.9M | $1,209 | 94 |
| Pets | $15.5M | $895 | 98 |
| Clothing, shoes and related services | $28.8M | $1,669 | 81 |
| Vehicle insurance | $37.2M | $2,153 | 110 |
| Home repairs, maintenance and insurance | $45.3M | $2,623 | 87 |
| Lawn care, cleaning and other household services | $21.1M | $1,223 | 86 |
| Rent and homeowner costs | $292M | $16,910 | 101 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Nez Perce County
- Population, 2025 estimate
- 42,905+1.8% since 2020
- Households
- 17,270
- Median age
- 42.2
- Homes lived in by their owners
- 70%
- Vehicles per household
- 2.1
- Land area
- 848 sq. mi.
- People per square mile
- 50
- Median household income
- $72,599+24.9% vs. 2015–2019, before inflation
- Average household income
- $91,379
- Median home value
- $334,700
- Jobs located here
- 21,904
- Daytime population
- 44,762Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Nez Perce County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Nez Perce County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Idaho 8
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- Lewis County, ID3,682 people
- Clearwater County, ID9,012 people
- Idaho County, ID17,432 people
- Benewah County, ID10,142 people
- Shoshone County, ID13,785 people
- Kootenai County, ID181,996 people
- Adams County, ID4,744 people
Questions
How fast is Nez Perce County, ID growing?
Population estimates put Nez Perce County at 42,905 people in 2025, up 1.8% since 2020, slower than the U.S. (+3.1%). It has 17,270 households. Median household income rose 24.9% from the 2015–2019 survey, before inflation.
How much do households in Nez Perce County, ID spend?
Households in Nez Perce County spend about $292M a year on rent and homeowner costs, $99.9M on groceries and $62.9M on food away from home. Set against the U.S., households in Nez Perce County spend the most on vehicle maintenance and repairs (an index of 122, where 100 is the U.S. average) and the least on clothing, shoes and related services (81).
Which business types have the highest market scores in Nez Perce County, ID?
The highest Groundwork market scores in Nez Perce County are for martial arts and dance studios (71), car washes and detailers (70) and nail salons (69). Nez Perce County ranks #139 of 1,334 scored counties for martial arts and dance studios.
How does Nez Perce County, ID compare with the U.S.?
The median household income in Nez Perce County is $72,599 a year, 10% below the U.S. median of $80,734. The population rose 1.8% from 2020 to 2025, against +3.1% for the U.S. The median home value is $334,700, against $332,700 for the U.S. For its number of households, Nez Perce County has the most map listings, relative to the U.S., for pet grooming and boarding businesses (78% above the U.S. rate) and the fewest for sit-down restaurants (33% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 45 of the 56 business types have a score in Nez Perce County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Nez Perce County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Nez Perce County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Nez Perce County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.