County profile · Idaho
Bannock County, ID market data
How Bannock County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 91,591
- +4.9% since 2020
- Households
- 33,590
- Median household income
- $66,499
- +28.5% vs. 2015–2019, before inflation
- Median home value
- $300,700
- Jobs located here
- 35,810
- Highest market score
- 76
- Nail salons, #72 of 1,328 scored counties
A site report maps the competitors on map listings around any address in Bannock County by name and distance, and the households and spending within reach. Or open the report at the center of Bannock County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Bannock County has an estimated 91,591 people and 33,590 households. Population estimates put the population change in Bannock County from 2020 to 2025 at +4.9%, faster than the U.S. (+3.1%). Median household income in Bannock County is $66,499, 18% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 28.5%, before inflation.
Relative to the U.S., household spending in Bannock County runs highest on vehicle maintenance and repairs (an index of 117, where 100 is the U.S. average) and lowest on clothing, shoes and related services (79).
Of the business types scored in Bannock County, nail salons (76), barbershops (70) and veterinarians (68) have the highest Groundwork market scores. For nail salons, that ranks #72 of 1,328 scored counties.
Bannock County is part of the Pocatello metro area. Against the U.S., map listings per household run highest for property management companies (90% above the U.S. rate) and lowest for nail salons (50% below the U.S. rate).
All 56 business types in Bannock County
Highest Groundwork market score first. Each score compares Bannock County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Nail salons | 76 | #72 of 1,328 | 10 | 3.0 | $3.1M | 184 | 4 |
| Barbershops | 70 | #231 of 1,356 | 11 | 3.3 | $2.8M | 148 | Under 3 |
| Veterinarians | 68 | #315 of 1,485 | 9 | 2.7 | $3.2M | 119 | 11 |
| Grocery and convenience stores | 68 | #505 of 2,402 | 56 | 16.7 | $3.4M | 101 | 16 |
| Tire shops | 66 | #366 of 1,530 | 11 | 3.3 | $3.4M | 137 | 9 |
| Grocery stores | 65 | #545 of 2,070 | 19 | 5.7 | $10.1M | 108 | 11 |
| Convenience stores | 64 | #630 of 2,261 | 31 | 9.2 | $6.2M | 78 | 5 |
| Pizza | 63 | #541 of 2,090 | 20 | 6.0 | $5.9M | 117 | 66 |
| Pet stores | 61 | #296 of 974 | 5 | 1.5 | $5.8M | 129 | 4 |
| Pet businesses | 61 | #619 of 2,200 | 37 | 11.0 | $787K | 90 | 20 |
| Gas stations | 60 | #769 of 2,358 | 50 | 14.9 | $2M | 82 | 35 |
| Mortgage brokers and lenders | 59 | #272 of 887 | 15 | 4.5 | Index only | 95 | 4 |
| Pet grooming and boarding | 58 | #541 of 1,461 | 20 | 6.0 | $1.5M | 57 | 5 |
| Gyms | 58 | #628 of 1,792 | 31 | 9.2 | $976K | 75 | 8 |
| Auto repair shops | 58 | #810 of 2,378 | 79 | 23.5 | $477K | 107 | 46 |
| Yoga, Pilates and fitness studios | 57 | #254 of 777 | 9 | 2.7 | $3.4M | 83 | 8 |
| Collision repair and body shops | 57 | #511 of 1,327 | 14 | 4.2 | $2.7M | 87 | 10 |
| Roofing and gutters | 55 | #468 of 1,177 | 9 | 2.7 | $9.6M | 114 | 8 |
| Auto repair and car care | 55 | #980 of 2,401 | 135 | 40.2 | $279K | 104 | 66 |
| Sit-down restaurants | 54 | #1,002 of 2,405 | 167 | 49.7 | $711K | 107 | 56 |
| Funeral homes | 53 | #631 of 1,472 | 8 | 2.4 | $531K | 78 | 5 |
| Child care and preschools | 53 | #745 of 1,611 | 20 | 6.0 | $909K | 91 | 29 |
| Car washes and detailing | 51 | #706 of 1,451 | 17 | 5.1 | $2.2M | 88 | 9 |
| Real estate agents and brokers | 50 | #1,052 of 2,176 | 75 | 22.3 | Index only | 137 | 60 |
| Chiropractors | 46 | #860 of 1,490 | 18 | 5.4 | $2.2M | 92 | 15 |
| Real estate | 46 | #1,302 of 2,229 | 109 | 32.5 | Index only | 118 | 88 |
| Clothing, shoes and laundry | 45 | #1,320 of 2,210 | 68 | 20.2 | $806K | 92 | 16 |
| Restaurants and cafes | 45 | #1,414 of 2,405 | 342 | 101.8 | $347K | 94 | 150 |
| Hair salons | 45 | #1,449 of 2,339 | 87 | 25.9 | $353K | 82 | 18 |
| Clothing and shoe stores | 44 | #1,273 of 2,087 | 51 | 15.2 | $1.1M | 85 | 16 |
| Fast food and sandwich shops | 44 | #1,387 of 2,222 | 53 | 15.8 | $2.2M | 73 | 66 |
| Property management | 43 | #585 of 910 | 19 | 5.7 | Index only | 53 | 16 |
| HVAC and plumbing | 43 | #1,093 of 1,707 | 21 | 6.3 | $4.1M | 87 | 40 |
| Coffee shops and cafes | 43 | #1,278 of 2,063 | 34 | 10.1 | $3.5M | 94 | 27 |
| Home repair trades | 43 | #1,366 of 2,057 | 42 | 12.5 | $2.1M | 85 | 70 |
| Gyms, studios and classes | 43 | #1,408 of 2,088 | 64 | 19.1 | $473K | 71 | 20 |
| Landscaping and lawn care | 41 | #977 of 1,493 | 22 | 6.5 | $1.8M | 62 | 31 |
| Salons, barbers and spas | 41 | #1,693 of 2,385 | 164 | 48.8 | $187K | 88 | 34 |
| Electricians | 40 | #832 of 1,160 | 12 | 3.6 | $7.2M | 60 | 22 |
| Insurance agencies | 39 | #1,511 of 2,272 | 65 | 19.4 | $1.1M | 85 | 42 |
| House cleaning | 38 | #636 of 847 | 8 | 2.4 | $5M | 79 | 21 |
| Martial arts and dance studios | 38 | #990 of 1,334 | 24 | 7.1 | $1.3M | 63 | 12 |
| Primary care and pediatrics | 38 | #1,209 of 1,656 | 29 | 8.6 | $1.4M | 77 | 79 |
| Optometrists and eye care | 36 | #989 of 1,302 | 17 | 5.1 | $2.3M | 74 | 10 |
| Laundromats | 35 | #560 of 785 | 6 | 1.8 | $9.1M | 73 | Under 3 |
| Spas and skin care | 35 | #1,425 of 1,769 | 51 | 15.2 | $602K | 69 | 10 |
| Bakeries and dessert shops | 35 | #1,478 of 1,889 | 37 | 11.0 | $3.2M | 77 | 31 |
| Pest control | 33 | #584 of 699 | 9 | 2.7 | $4.5M | 44 | 4 |
| Lawn, cleaning and pest control | 32 | #1,520 of 1,771 | 39 | 11.6 | $1M | 61 | 56 |
| Doctors, dentists and clinics | 30 | #2,093 of 2,394 | 333 | 99.1 | $119K | 78 | 223 |
| Physical therapy | 26 | #1,266 of 1,422 | 32 | 9.5 | $1.2M | 51 | 50 |
| Dentists and orthodontists | 26 | #1,750 of 1,886 | 61 | 18.2 | $648K | 66 | 62 |
| Oil change and quick lube | Not scored | Not scored | 4 | 1.2 | $9.4M | 69 | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.3 | $54.8M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.3 | $39.6M | Too few | 7 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Bannock County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $37.7M | $1,123 | 117 |
| Gasoline and other fuels | $98M | $2,916 | 112 |
| Food away from home | $118.7M | $3,533 | 87 |
| Groceries | $191.3M | $5,695 | 90 |
| Personal care products and services | $30.7M | $915 | 91 |
| Child care and other personal services | $18.2M | $541 | 93 |
| Memberships, classes and admissions | $30.3M | $901 | 92 |
| Medical and dental services | $39.6M | $1,178 | 91 |
| Pets | $29.1M | $867 | 95 |
| Clothing, shoes and related services | $54.8M | $1,631 | 79 |
| Vehicle insurance | $69.7M | $2,076 | 106 |
| Home repairs, maintenance and insurance | $86.6M | $2,580 | 85 |
| Lawn care, cleaning and other household services | $40.3M | $1,199 | 85 |
| Rent and homeowner costs | $558.3M | $16,621 | 100 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Bannock County
- Population, 2025 estimate
- 91,591+4.9% since 2020
- Households
- 33,590
- Median age
- 35.9
- Homes lived in by their owners
- 70%
- Vehicles per household
- 2.0
- Land area
- 1,113 sq. mi.
- People per square mile
- 80
- Median household income
- $66,499+28.5% vs. 2015–2019, before inflation
- Average household income
- $87,434
- Median home value
- $300,700
- Jobs located here
- 35,810
- Daytime population
- 86,430Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Bannock County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Bannock County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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- Bonneville County, ID129,523 people
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Questions
How fast is Bannock County, ID growing?
Population estimates put Bannock County at 91,591 people in 2025, up 4.9% since 2020, faster than the U.S. (+3.1%). It has 33,590 households. Median household income rose 28.5% from the 2015–2019 survey, before inflation.
How much do households in Bannock County, ID spend?
Households in Bannock County spend about $558.3M a year on rent and homeowner costs, $191.3M on groceries and $118.7M on food away from home. Set against the U.S., households in Bannock County spend the most on vehicle maintenance and repairs (an index of 117, where 100 is the U.S. average) and the least on clothing, shoes and related services (79).
Which business types have the highest market scores in Bannock County, ID?
The highest Groundwork market scores in Bannock County are for nail salons (76), barbershops (70) and veterinarians (68). Bannock County ranks #72 of 1,328 scored counties for nail salons.
How does Bannock County, ID compare with the U.S.?
The median household income in Bannock County is $66,499 a year, 18% below the U.S. median of $80,734. The population rose 4.9% from 2020 to 2025, against +3.1% for the U.S. The median home value is $300,700, against $332,700 for the U.S. For its number of households, Bannock County has the most map listings, relative to the U.S., for property management companies (90% above the U.S. rate) and the fewest for nail salons (50% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 52 of the 56 business types have a score in Bannock County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Bannock County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Bannock County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Bannock County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.