County profile · Idaho
Gooding County, ID market data
How Gooding County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 16,446
- +5.1% since 2020
- Households
- 5,702
- Median household income
- $63,559
- +34.7% vs. 2015–2019, before inflation
- Median home value
- $250,900
- Jobs located here
- 6,580
- Highest market score
- 71
- Salons, barbers and spas, #258 of 2,385 scored counties
A site report maps the competitors on map listings around any address in Gooding County by name and distance, and the households and spending within reach. Or open the report at the center of Gooding County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Gooding County has an estimated 16,446 people and 5,702 households. Population estimates put the population change in Gooding County from 2020 to 2025 at +5.1%, faster than the U.S. (+3.1%). Median household income in Gooding County is $63,559, 21% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 34.7%, before inflation.
Relative to the U.S., household spending in Gooding County runs highest on vehicle maintenance and repairs (an index of 133, where 100 is the U.S. average) and lowest on clothing, shoes and related services (75).
Of the business types scored in Gooding County, salons, barbers and spas (71); real estate businesses (69); and medical and dental practices (68) have the highest Groundwork market scores. For salons, barbers and spas, that ranks #258 of 2,385 scored counties.
Against the U.S., map listings per household run highest for gas stations (2.7 times the U.S. rate) and lowest for medical and dental practices (61% below the U.S. rate).
All 56 business types in Gooding County
Highest Groundwork market score first. Each score compares Gooding County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Salons, barbers and spas | 71 | #258 of 2,385 | 14 | 24.6 | $353K | 166 | Under 3 |
| Real estate | 69 | #250 of 2,229 | 13 | 22.8 | Index only | 162 | 4 |
| Doctors, dentists and clinics | 68 | #399 of 2,394 | 19 | 33.3 | $334K | 219 | 12 |
| Hair salons | 67 | #394 of 2,339 | 9 | 15.8 | $549K | 127 | Under 3 |
| Real estate agents and brokers | 58 | #662 of 2,176 | 13 | 22.8 | Index only | 129 | 4 |
| Restaurants and cafes | 58 | #851 of 2,405 | 50 | 87.7 | $376K | 101 | 17 |
| Sit-down restaurants | 57 | #864 of 2,405 | 24 | 42.1 | $783K | 118 | 9 |
| Insurance agencies | 56 | #911 of 2,272 | 8 | 14.0 | $1.7M | 135 | 7 |
| Fast food and sandwich shops | 55 | #968 of 2,222 | 8 | 14.0 | $2.3M | 77 | 6 |
| Auto repair shops | 50 | #1,195 of 2,378 | 18 | 31.6 | $402K | 91 | 10 |
| Auto repair and car care | 47 | #1,347 of 2,401 | 33 | 57.9 | $220K | 82 | 12 |
| Gas stations | 40 | #1,611 of 2,358 | 17 | 29.8 | $1.1M | 47 | 11 |
| Pet businesses | 39 | #1,567 of 2,200 | 8 | 14.0 | $580K | 66 | 6 |
| Convenience stores | 36 | #1,625 of 2,261 | 9 | 15.8 | $3.5M | 44 | Under 3 |
| Grocery and convenience stores | 33 | #1,879 of 2,402 | 23 | 40.3 | $1.4M | 40 | 4 |
| Coffee shops and cafes | 31 | #1,725 of 2,063 | 9 | 15.8 | $2.1M | 56 | Under 3 |
| Grocery stores | 28 | #1,709 of 2,070 | 7 | 12.3 | $4.5M | 48 | 4 |
| Physical therapy | 27 | #1,257 of 1,422 | 5 | 8.8 | $1.3M | 53 | 4 |
| Dentists and orthodontists | Not scored | Not scored | 4 | 7.0 | $1.6M | 161 | 4 |
| Home repair trades | Not scored | Not scored | 4 | 7.0 | $3.5M | 146 | 15 |
| Pizza | Not scored | Not scored | 4 | 7.0 | $4.7M | 92 | 6 |
| Primary care and pediatrics | Not scored | Not scored | 4 | 7.0 | $1.6M | 89 | 4 |
| Tire shops | Not scored | Not scored | 4 | 7.0 | $1.8M | 72 | Under 3 |
| Child care and preschools | Not scored | Not scored | 3 | 5.3 | $891K | 89 | 4 |
| Funeral homes | Not scored | Not scored | 3 | 5.3 | $274K | 40 | Under 3 |
| Gyms, studios and classes | Not scored | Not scored | 3 | 5.3 | $1.5M | 230 | Under 3 |
| Veterinarians | Not scored | Not scored | 3 | 5.3 | $1.5M | 57 | 6 |
| Bakeries and dessert shops | Not scored | Not scored | 2 | 3.5 | $9.4M | Too few | Under 3 |
| Clothing, shoes and laundry | Not scored | Not scored | 2 | 3.5 | $4.4M | Too few | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 2 | 3.5 | $3.6M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 2 | 3.5 | $3.3M | Too few | Under 3 |
| HVAC and plumbing | Not scored | Not scored | 2 | 3.5 | $7.1M | Too few | 3 |
| Lawn, cleaning and pest control | Not scored | Not scored | 2 | 3.5 | $3.3M | Too few | 7 |
| Nail salons | Not scored | Not scored | 2 | 3.5 | $2.5M | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 2 | 3.5 | $3.2M | Too few | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 2 | 3.5 | $2.3M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 2 | 3.5 | $2.3M | Too few | Under 3 |
| Barbershops | Not scored | Not scored | 1 | 1.8 | $4.9M | Too few | Under 3 |
| Car washes and detailing | Not scored | Not scored | 1 | 1.8 | $7.2M | Too few | Under 3 |
| Chiropractors | Not scored | Not scored | 1 | 1.8 | $6.3M | Too few | Under 3 |
| Clothing and shoe stores | Not scored | Not scored | 1 | 1.8 | $8.8M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 1 | 1.8 | $14.2M | Too few | 9 |
| Gyms | Not scored | Not scored | 1 | 1.8 | $4.6M | Too few | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 1 | 1.8 | $4.6M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 1 | 1.8 | $14.2M | Too few | 3 |
| Spas and skin care | Not scored | Not scored | 1 | 1.8 | $4.9M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 1.8 | $4.6M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 7 |
| Laundromats | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Gooding County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $7.2M | $1,270 | 133 |
| Gasoline and other fuels | $19M | $3,324 | 128 |
| Food away from home | $18.8M | $3,297 | 81 |
| Groceries | $31.4M | $5,514 | 87 |
| Personal care products and services | $4.9M | $866 | 86 |
| Child care and other personal services | $2.7M | $469 | 81 |
| Memberships, classes and admissions | $4.6M | $801 | 82 |
| Medical and dental services | $6.3M | $1,113 | 86 |
| Pets | $4.6M | $813 | 89 |
| Clothing, shoes and related services | $8.8M | $1,542 | 75 |
| Vehicle insurance | $13.6M | $2,378 | 122 |
| Home repairs, maintenance and insurance | $14.2M | $2,482 | 82 |
| Lawn care, cleaning and other household services | $6.5M | $1,143 | 81 |
| Rent and homeowner costs | $91.3M | $16,014 | 96 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Gooding County
- Population, 2025 estimate
- 16,446+5.1% since 2020
- Households
- 5,702
- Median age
- 38.0
- Homes lived in by their owners
- 71%
- Vehicles per household
- 2.4
- Land area
- 729 sq. mi.
- People per square mile
- 22
- Median household income
- $63,559+34.7% vs. 2015–2019, before inflation
- Average household income
- $79,308
- Median home value
- $250,900
- Jobs located here
- 6,580
- Daytime population
- 15,458Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Gooding County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Gooding County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Gooding County, ID growing?
Population estimates put Gooding County at 16,446 people in 2025, up 5.1% since 2020, faster than the U.S. (+3.1%). It has 5,702 households. Median household income rose 34.7% from the 2015–2019 survey, before inflation.
How much do households in Gooding County, ID spend?
Households in Gooding County spend about $91.3M a year on rent and homeowner costs, $31.4M on groceries and $19M on gasoline and other fuels. Set against the U.S., households in Gooding County spend the most on vehicle maintenance and repairs (an index of 133, where 100 is the U.S. average) and the least on clothing, shoes and related services (75).
Which business types have the highest market scores in Gooding County, ID?
The highest Groundwork market scores in Gooding County are for salons, barbers and spas (71); real estate businesses (69); and medical and dental practices (68). Gooding County ranks #258 of 2,385 scored counties for salons, barbers and spas.
How does Gooding County, ID compare with the U.S.?
The median household income in Gooding County is $63,559 a year, 21% below the U.S. median of $80,734. The population rose 5.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $250,900, against $332,700 for the U.S. For its number of households, Gooding County has the most map listings, relative to the U.S., for gas stations (2.7 times the U.S. rate) and the fewest for medical and dental practices (61% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 18 of the 56 business types have a score in Gooding County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Gooding County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Gooding County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Gooding County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.