County profile · Idaho
Valley County, ID market data
How Valley County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 12,831
- +8.4% since 2020
- Households
- 4,318
- Median household income
- $76,078
- +18.0% vs. 2015–2019, before inflation
- Median home value
- $657,000
- Jobs located here
- 6,447
- Highest market score
- 64
- Insurance agencies, #673 of 2,272 scored counties
A site report maps the competitors on map listings around any address in Valley County by name and distance, and the households and spending within reach. Or open the report at the center of Valley County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Valley County has an estimated 12,831 people and 4,318 households. Population estimates show Valley County grew 8.4% from 2020 to 2025, faster than the U.S. (+3.1%). Median household income in Valley County is $76,078, 6% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 18.0%, before inflation.
Relative to the U.S., household spending in Valley County runs highest on vehicle maintenance and repairs (an index of 121, where 100 is the U.S. average) and lowest on clothing, shoes and related services (86).
Of the business types scored in Valley County, insurance agencies (64), hair salons (60) and auto repair shops (59) have the highest Groundwork market scores. For insurance agencies, that ranks #673 of 2,272 scored counties.
Against the U.S., map listings per household run highest for coffee shops and cafes (3.8 times the U.S. rate) and lowest for salons, barbers and spas (13% above the U.S. rate).
All 56 business types in Valley County
Highest Groundwork market score first. Each score compares Valley County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 64 | #673 of 2,272 | 6 | 13.9 | $1.5M | 119 | 3 |
| Hair salons | 60 | #674 of 2,339 | 8 | 18.5 | $539K | 125 | 6 |
| Auto repair shops | 59 | #781 of 2,378 | 11 | 25.5 | $455K | 102 | 6 |
| Fast food and sandwich shops | 58 | #817 of 2,222 | 5 | 11.6 | $3.4M | 110 | 15 |
| Auto repair and car care | 55 | #982 of 2,401 | 18 | 41.7 | $278K | 103 | 12 |
| Pet businesses | 53 | #958 of 2,200 | 6 | 13.9 | $697K | 79 | 7 |
| Home repair trades | 51 | #983 of 2,057 | 5 | 11.6 | $2.4M | 99 | 22 |
| Convenience stores | 48 | #1,221 of 2,261 | 8 | 18.5 | $3.3M | 41 | Under 3 |
| Gyms | 46 | #1,072 of 1,792 | 5 | 11.6 | $917K | 70 | 3 |
| Spas and skin care | 44 | #1,113 of 1,769 | 10 | 23.2 | $431K | 49 | Under 3 |
| Gyms, studios and classes | 42 | #1,445 of 2,088 | 13 | 30.1 | $353K | 53 | 3 |
| Salons, barbers and spas | 41 | #1,692 of 2,385 | 23 | 53.3 | $187K | 88 | 9 |
| Dentists and orthodontists | 38 | #1,371 of 1,886 | 6 | 13.9 | $910K | 93 | 7 |
| Doctors, dentists and clinics | 38 | #1,792 of 2,394 | 60 | 139.0 | $91K | 60 | 14 |
| Gas stations | 36 | #1,763 of 2,358 | 10 | 23.2 | $1.3M | 53 | 9 |
| Real estate agents and brokers | 36 | #1,833 of 2,176 | 38 | 88.0 | Index only | 37 | 43 |
| Real estate | 36 | #1,857 of 2,229 | 50 | 115.8 | Index only | 35 | 54 |
| Grocery and convenience stores | 35 | #1,803 of 2,402 | 17 | 39.4 | $1.5M | 45 | 7 |
| Clothing, shoes and laundry | 34 | #1,741 of 2,210 | 14 | 32.4 | $548K | 62 | 5 |
| Bakeries and dessert shops | 33 | #1,554 of 1,889 | 8 | 18.5 | $2.1M | 51 | 9 |
| Grocery stores | 33 | #1,587 of 2,070 | 7 | 16.2 | $3.7M | 40 | 5 |
| Pizza | 33 | #1,710 of 2,090 | 10 | 23.2 | $1.7M | 33 | 15 |
| Restaurants and cafes | 33 | #1,934 of 2,405 | 122 | 282.5 | $138K | 37 | 50 |
| Sit-down restaurants | 33 | #1,946 of 2,405 | 64 | 148.2 | $263K | 40 | 26 |
| Yoga, Pilates and fitness studios | 32 | #674 of 777 | 7 | 16.2 | $655K | 16 | 3 |
| Property management | 32 | #772 of 910 | 8 | 18.5 | Index only | 17 | 9 |
| Clothing and shoe stores | 32 | #1,662 of 2,087 | 11 | 25.5 | $698K | 55 | 5 |
| Coffee shops and cafes | 32 | #1,708 of 2,063 | 18 | 41.7 | $936K | 25 | 9 |
| Lawn, cleaning and pest control | Not scored | Not scored | 4 | 9.3 | $1.4M | 83 | 26 |
| Mortgage brokers and lenders | Not scored | Not scored | 4 | 9.3 | Index only | 49 | Under 3 |
| Physical therapy | Not scored | Not scored | 4 | 9.3 | $1.4M | 57 | Under 3 |
| Barbershops | Not scored | Not scored | 3 | 6.9 | $1.4M | 76 | Under 3 |
| Chiropractors | Not scored | Not scored | 3 | 6.9 | $1.8M | 76 | 3 |
| HVAC and plumbing | Not scored | Not scored | 3 | 6.9 | $4M | 84 | 15 |
| Landscaping and lawn care | Not scored | Not scored | 3 | 6.9 | $1.9M | 64 | 17 |
| Tire shops | Not scored | Not scored | 3 | 6.9 | $1.7M | 67 | Under 3 |
| Veterinarians | Not scored | Not scored | 3 | 6.9 | $1.4M | 51 | 4 |
| Car washes and detailing | Not scored | Not scored | 2 | 4.6 | $2.5M | Too few | Under 3 |
| Nail salons | Not scored | Not scored | 2 | 4.6 | $2.2M | Too few | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 2 | 4.6 | $2.1M | Too few | 3 |
| Primary care and pediatrics | Not scored | Not scored | 2 | 4.6 | $2.7M | Too few | 4 |
| Child care and preschools | Not scored | Not scored | 1 | 2.3 | $2.8M | Too few | 9 |
| Collision repair and body shops | Not scored | Not scored | 1 | 2.3 | $5M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 1 | 2.3 | $12M | Too few | 7 |
| Funeral homes | Not scored | Not scored | 1 | 2.3 | $872K | Too few | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 1 | 2.3 | $4.6M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 2.3 | $5M | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 1 | 2.3 | $5.5M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 2.3 | $5.6M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 1 | 2.3 | $4.2M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 1 | 2.3 | $12M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 9 |
| Laundromats | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Valley County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $5M | $1,158 | 121 |
| Gasoline and other fuels | $12.7M | $2,946 | 114 |
| Food away from home | $16.8M | $3,900 | 96 |
| Groceries | $26M | $6,031 | 95 |
| Personal care products and services | $4.3M | $998 | 99 |
| Child care and other personal services | $2.8M | $659 | 113 |
| Memberships, classes and admissions | $4.6M | $1,062 | 108 |
| Medical and dental services | $5.5M | $1,264 | 98 |
| Pets | $4.2M | $968 | 106 |
| Clothing, shoes and related services | $7.7M | $1,777 | 86 |
| Vehicle insurance | $8.9M | $2,072 | 106 |
| Home repairs, maintenance and insurance | $12M | $2,777 | 92 |
| Lawn care, cleaning and other household services | $5.6M | $1,292 | 91 |
| Rent and homeowner costs | $76.7M | $17,770 | 107 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Valley County
- Population, 2025 estimate
- 12,831+8.4% since 2020
- Households
- 4,318
- Median age
- 46.9
- Homes lived in by their owners
- 82%
- Vehicles per household
- 2.1
- Land area
- 3,665 sq. mi.
- People per square mile
- 3
- Median household income
- $76,078+18.0% vs. 2015–2019, before inflation
- Average household income
- $109,435
- Median home value
- $657,000
- Jobs located here
- 6,447
- Daytime population
- 12,836Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Valley County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Valley County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Valley County, ID growing?
Population estimates put Valley County at 12,831 people in 2025, up 8.4% since 2020, faster than the U.S. (+3.1%). It has 4,318 households. Median household income rose 18.0% from the 2015–2019 survey, before inflation.
How much do households in Valley County, ID spend?
Households in Valley County spend about $76.7M a year on rent and homeowner costs, $26M on groceries and $16.8M on food away from home. Set against the U.S., households in Valley County spend the most on vehicle maintenance and repairs (an index of 121, where 100 is the U.S. average) and the least on clothing, shoes and related services (86).
Which business types have the highest market scores in Valley County, ID?
The highest Groundwork market scores in Valley County are for insurance agencies (64), hair salons (60) and auto repair shops (59). Valley County ranks #673 of 2,272 scored counties for insurance agencies.
How does Valley County, ID compare with the U.S.?
The median household income in Valley County is $76,078 a year, 6% below the U.S. median of $80,734. The population rose 8.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $657,000, against $332,700 for the U.S. For its number of households, Valley County has the most map listings, relative to the U.S., for coffee shops and cafes (3.8 times the U.S. rate) and the fewest for salons, barbers and spas (13% above the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 28 of the 56 business types have a score in Valley County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Valley County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Valley County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Valley County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.