Market rankings · Idaho
Pizza places in Idaho
Markets across Idaho ranked by the Groundwork market score for pizza places, with competitor counts and household spending for each.
- Listings
- 538
- 328 chain locations (61%)
- Official establishments
- 1,398
- All limited-service restaurants · +19.5% since 2019
- Household spending a year
- $2.8B
- On food away from home
- Listings per 10k households
- 7.5
- 6% below the U.S.
- Spending per listing
- $5.1M
- In line with the U.S.
- Rank among states
- #13 of 51
- Market score 61 · Upper middle
A site report maps the pizza places on map listings around any address in Idaho by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 538 pizza places in Idaho. Chain locations make up 61% of them, against 58% across the U.S. Per 10,000 households, that is 7.5, 6% below the U.S. rate of 8.0.
Households in Idaho spend about $2.8B a year on food away from home, or $3,857 per household, 5% below the U.S. average. That is about $5.1M of household spending for each pizza place on map listings, in line with the U.S. figure of $5.1M. That spending covers all food away from home, which pizza places share with other businesses in the trade.
Official counts show 1,398 businesses with payroll classed as limited-service restaurants in Idaho in 2023, up 19.5% from 2019. That is one for every 510 households, against one for every 478 across the U.S. Across the U.S., the count rose 6.1% over the same years. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too. Since fiscal 2022, 76 SBA-backed loans worth $40.3M have gone to businesses classed as limited-service restaurants in Idaho.
Among the 50 states and DC, Idaho ranks #13 for pizza places, with a Groundwork market score of 61 (upper middle). Of the 7 scored metro areas in or partly in Idaho, the Boise City metro area scores highest (71). Of the 10 scored small-town markets in or partly in Idaho, the Jackson area scores highest (85).
Every market in Idaho for pizza places
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Idaho, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Boise City, ID | 71 | 217 | 7.1 | $5.8M | +12.2% | #55 of 387 |
| 2Coeur d’Alene, ID | 65 | 55 | 7.7 | $5.1M | +11.0% | #93 of 387 |
| 3Lewiston, ID-WA | 64 | 16 | 6.0 | $6.2M | +1.5% | #95 of 387 |
| 4Idaho Falls, ID | 64 | 39 | 7.0 | $5.5M | +9.8% | #98 of 387 |
| 5Pocatello, ID | 60 | 20 | 6.0 | $5.9M | +4.9% | #112 of 387 |
| Logan, UT-ID | 55 | 37 | 7.5 | $5.2M | +8.8% | #156 of 387 |
| 6Twin Falls, ID | 41 | 33 | 7.7 | $4.7M | +8.1% | #259 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Jackson, WY-ID | 85 | 11 | 7.6 | $6.7M | +4.2% | #7 of 520 |
| 1Blackfoot, ID | 83 | 11 | 6.8 | $5.5M | +6.4% | #11 of 520 |
| Brigham City, UT-ID | 75 | 13 | 6.1 | $6.5M | +12.6% | #41 of 520 |
| 2Sandpoint, ID | 73 | 18 | 8.9 | $4.1M | +14.8% | #61 of 520 |
| Ontario, OR-ID | 68 | 12 | 6.0 | $5.6M | +5.0% | #92 of 520 |
| 3Mountain Home, ID | 66 | 6 | 5.4 | $6.4M | +2.8% | #105 of 520 |
| 4Moscow, ID | 60 | 12 | 7.4 | $4.7M | +5.6% | #151 of 520 |
| 5Hailey, ID | 57 | 13 | 10.3 | $4M | +6.1% | #179 of 520 |
| 6Burley, ID | 55 | 16 | 9.6 | $3.7M | +6.2% | #212 of 520 |
| 7Rexburg, ID | 44 | 17 | 9.5 | $3.6M | +4.5% | #316 of 520 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Canyon County, ID | 81 | 42 | 4.9 | $7.7M | +18.1% | #64 of 2,090 |
| 2Payette County, ID | 75 | 6 | 6.2 | $5.7M | +8.8% | #175 of 2,090 |
| 3Bingham County, ID | 74 | 11 | 6.8 | $5.5M | +6.4% | #196 of 2,090 |
| 4Jefferson County, ID | 73 | 9 | 8.8 | $4.5M | +13.6% | #232 of 2,090 |
| 5Gem County, ID | 71 | 5 | 6.5 | $5.5M | +13.0% | #279 of 2,090 |
| 6Kootenai County, ID | 67 | 55 | 7.7 | $5.1M | +11.0% | #415 of 2,090 |
| 7Jerome County, ID | 67 | 7 | 8.5 | $4.3M | +8.6% | #426 of 2,090 |
| 8Bonneville County, ID | 66 | 29 | 6.6 | $5.9M | +8.9% | #442 of 2,090 |
| 9Ada County, ID | 66 | 168 | 8.3 | $5.2M | +9.6% | #453 of 2,090 |
| 10Bonner County, ID | 65 | 18 | 8.9 | $4.1M | +14.8% | #491 of 2,090 |
| 11Bannock County, ID | 63 | 20 | 6.0 | $5.9M | +4.9% | #541 of 2,090 |
| 12Minidoka County, ID | 62 | 8 | 9.9 | $3.6M | +5.7% | #600 of 2,090 |
| 13Elmore County, ID | 59 | 6 | 5.4 | $6.4M | +2.8% | #671 of 2,090 |
| 14Nez Perce County, ID | 59 | 11 | 6.4 | $5.7M | +1.8% | #678 of 2,090 |
| 15Fremont County, ID | 55 | 6 | 12.9 | $2.8M | +5.9% | #848 of 2,090 |
| 16Latah County, ID | 54 | 12 | 7.4 | $4.7M | +5.6% | #862 of 2,090 |
| 17Twin Falls County, ID | 51 | 26 | 7.5 | $4.8M | +7.9% | #980 of 2,090 |
| 18Shoshone County, ID | 48 | 6 | 10.4 | $2.9M | +7.1% | #1,128 of 2,090 |
| 19Blaine County, ID | 47 | 12 | 11.5 | $3.7M | +4.8% | #1,154 of 2,090 |
| 20Cassia County, ID | 41 | 8 | 9.4 | $3.8M | +6.6% | #1,402 of 2,090 |
| 21Benewah County, ID | 40 | 6 | 14.7 | $2.3M | +9.7% | #1,456 of 2,090 |
| 22Madison County, ID | 39 | 11 | 8.3 | $4.1M | +4.2% | #1,467 of 2,090 |
| 23Valley County, ID | 33 | 10 | 23.2 | $1.7M | +8.4% | #1,710 of 2,090 |
| Idaho County, ID | Not scored | 3 | 4.4 | $7.6M | +7.7% | |
| Gooding County, ID | Not scored | 4 | 7.0 | $4.7M | +5.1% |
Show all 44 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Franklin County, ID | Not scored | 4 | 8.1 | $4.7M | +11.2% | |
| Boundary County, ID | Not scored | 4 | 7.9 | $4.4M | +15.3% | |
| Owyhee County, ID | Not scored | 2 | 4.6 | $7.3M | +5.6% | |
| Teton County, ID | Not scored | 2 | 4.3 | $10.6M | +12.9% | |
| Washington County, ID | Not scored | 4 | 9.5 | $3.3M | +9.7% | |
| Clearwater County, ID | Not scored | 5 | 13.8 | $2.4M | +4.1% | |
| Boise County, ID | Not scored | 0 | 0.0 | n/a | +11.5% | |
| Lemhi County, ID | Not scored | 4 | 11.6 | $2.7M | +6.5% | |
| Power County, ID | Not scored | 2 | 7.1 | $4.6M | +4.6% | |
| Caribou County, ID | Not scored | 1 | 4.0 | $8.5M | +3.4% | |
| Bear Lake County, ID | Not scored | 2 | 8.8 | $4.1M | +5.7% | |
| Lincoln County, ID | Not scored | 0 | 0.0 | n/a | +9.1% | |
| Oneida County, ID | Not scored | 2 | 10.4 | $3.5M | +11.4% | |
| Adams County, ID | Not scored | 1 | 5.6 | $6.4M | +13.3% | |
| Custer County, ID | Not scored | 2 | 10.3 | $3M | +8.6% | |
| Lewis County, ID | Not scored | 0 | 0.0 | n/a | +4.8% | |
| Butte County, ID | Not scored | 1 | 9.3 | $3.3M | +7.8% | |
| Camas County, ID | Not scored | 1 | 27.0 | $1.3M | +21.7% | |
| Clark County, ID | Not scored | 2 | 71.7 | $411K | −1.0% |
Markets with fewer than 5 pizza places on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many pizza places are in Idaho?
There are 538 pizza places on map listings in Idaho as of September 2026. 328 of them (61%) are chain locations. The listings count pizza restaurants. Official counts show 1,398 businesses with payroll classed as limited-service restaurants in 2023, up 19.5% from 2019. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places. Official counts also show 181 one-person businesses without payroll.
How much do households in Idaho spend on food away from home?
About $2.8B a year, or $3,857 per household. That is 5% below the U.S. average (an index of 95, where 100 is the U.S. average). Spread across the 538 pizza places on map listings, it comes to $5.1M per pizza place. The spending figure covers all food away from home, not only pizza places. It is estimated from the incomes of the 713,005 households in Idaho and national spending patterns by income.
How does Idaho compare with the U.S. for pizza places?
Idaho has 7.5 pizza places per 10,000 households, 6% below the U.S. rate of 8.0. Spending per pizza place is $5.1M, in line with the U.S. figure of $5.1M. At the national ratio of pizza places to household spending, Idaho would have about 541, against 538 on map listings. There is one business with payroll in the industry for every 510 households, against one for every 478 across the U.S. The official count rose 19.5% from 2019 to 2023, against +6.1% for the U.S.
Which market in Idaho has the highest market score for pizza places?
Among 7 scored metro areas in or partly in Idaho, the Boise City metro area scores highest, at 71 (upper middle). Among 10 scored small-town markets in or partly in Idaho, the Jackson area scores highest, at 85 (high). Among 23 scored counties in Idaho, Canyon County scores highest, at 81 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Idaho scores 61 for pizza places (upper middle), #13 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Idaho. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Pizza in other states
All 51 states
- Alabama
- Alaska
- Arizona
- Arkansas
- California
- Colorado
- Connecticut
- Delaware
- District of Columbia
- Florida
- Georgia
- Hawaii
- Idaho
- Illinois
- Indiana
- Iowa
- Kansas
- Kentucky
- Louisiana
- Maine
- Maryland
- Massachusetts
- Michigan
- Minnesota
- Mississippi
- Missouri
- Montana
- Nebraska
- Nevada
- New Hampshire
- New Jersey
- New Mexico
- New York
- North Carolina
- North Dakota
- Ohio
- Oklahoma
- Oregon
- Pennsylvania
- Rhode Island
- South Carolina
- South Dakota
- Tennessee
- Texas
- Utah
- Vermont
- Virginia
- Washington
- West Virginia
- Wisconsin
- Wyoming
Top markets for pizza places across the U.S. · All business types in Idaho
Related business types in Idaho
- Restaurants and cafes7,515 listings
- Sit-down restaurants3,677 listings
- Fast food and sandwich shops957 listings
- Coffee shops and cafes1,076 listings
- Bakeries and dessert shops648 listings
Screening a site or an acquisition in Idaho?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.