Small-town market profile · Utah
Brigham City, UT-ID area market data
Population, household spending and competition for 56 business types in the Brigham City area, each scored against other small-town markets.
- Population, 2025
- 70,405
- +12.6% since 2020
- Households
- 21,478
- Median household income
- $83,616
- Median home value
- $390,400
- Jobs located here
- 23,461
- Highest market score
- 96
- Sit-down restaurants, #1 of 538 scored small-town markets
A site report maps the competitors on map listings around any address in the Brigham City area by name and distance, and the households and spending within reach. Or open the report at the center of the Brigham City area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 70,405 people live in the Brigham City area, in 21,478 households. Population estimates show the Brigham City area grew 12.6% from 2020 to 2025, faster than the U.S. (+3.1%). The median household income in the Brigham City area is $83,616 a year, 4% above the U.S. median of $80,734.
Set against the U.S., households in the Brigham City area spend the most on vehicle maintenance and repairs (an index of 144, where 100 is the U.S. average) and the least on clothing, shoes and related services (85).
The highest Groundwork market scores in the Brigham City area are for sit-down restaurants (96), nail salons (93) and grocery stores (92). The Brigham City area ranks #1 of 538 scored small-town markets for sit-down restaurants.
The Brigham City area takes in 2 counties: Box Elder County, UT and Oneida County, ID. For its number of households, the Brigham City area has the most map listings, relative to the U.S., for martial arts and dance studios (twice the U.S. rate) and the fewest for clothing and shoe stores (69% below the U.S. rate).
All 56 business types in the Brigham City area
Highest Groundwork market score first. Each score compares the Brigham City area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Sit-down restaurants | 96 | #1 of 538 | 75 | 34.9 | $1.1M | 169 | 23 |
| Nail salons | 93 | #2 of 387 | 6 | 2.8 | $3.6M | 214 | Under 3 |
| Grocery stores | 92 | #4 of 506 | 9 | 4.2 | $14.5M | 156 | 6 |
| Pet stores | 90 | #6 of 220 | 5 | 2.3 | $4.1M | 91 | Under 3 |
| Veterinarians | 88 | #5 of 398 | 5 | 2.3 | $4.1M | 152 | 6 |
| Clothing, shoes and laundry | 87 | #6 of 536 | 17 | 7.9 | $2.2M | 251 | 5 |
| Restaurants and cafes | 87 | #7 of 538 | 161 | 75.0 | $521K | 141 | 83 |
| Clothing and shoe stores | 86 | #10 of 536 | 11 | 5.1 | $3.4M | 269 | 5 |
| Barbershops | 86 | #14 of 377 | 8 | 3.7 | $2.7M | 143 | Under 3 |
| Pet grooming and boarding | 82 | #10 of 387 | 9 | 4.2 | $2.3M | 90 | 4 |
| Grocery and convenience stores | 81 | #17 of 538 | 46 | 21.4 | $2.8M | 84 | 9 |
| Auto repair shops | 81 | #20 of 538 | 44 | 20.5 | $671K | 151 | 29 |
| Gyms | 80 | #14 of 506 | 16 | 7.4 | $1.4M | 106 | 5 |
| Collision repair and body shops | 79 | #23 of 387 | 9 | 4.2 | $3.3M | 106 | 6 |
| Auto repair and car care | 79 | #24 of 538 | 80 | 37.2 | $369K | 137 | 42 |
| Gas stations | 79 | #32 of 536 | 39 | 18.2 | $2M | 82 | 24 |
| Tire shops | 78 | #32 of 431 | 12 | 5.6 | $2.5M | 98 | 4 |
| Insurance agencies | 78 | #60 of 537 | 22 | 10.2 | $2.4M | 195 | 23 |
| Convenience stores | 77 | #46 of 529 | 24 | 11.2 | $5.4M | 69 | 3 |
| Coffee shops and cafes | 76 | #21 of 529 | 15 | 7.0 | $5.6M | 151 | 13 |
| Pizza | 75 | #41 of 520 | 13 | 6.1 | $6.5M | 127 | 46 |
| Car washes and detailing | 74 | #54 of 441 | 9 | 4.2 | $3.3M | 130 | 7 |
| Hair salons | 73 | #37 of 538 | 36 | 16.8 | $597K | 139 | 16 |
| Child care and preschools | 73 | #55 of 454 | 13 | 6.1 | $1M | 104 | 14 |
| Landscaping and lawn care | 72 | #49 of 399 | 7 | 3.3 | $3.9M | 135 | 21 |
| Pet businesses | 71 | #54 of 527 | 31 | 14.4 | $665K | 76 | 10 |
| Salons, barbers and spas | 70 | #52 of 538 | 71 | 33.1 | $303K | 142 | 23 |
| Electricians | 68 | #37 of 295 | 7 | 3.3 | $8.5M | 71 | 16 |
| Optometrists and eye care | 68 | #70 of 400 | 8 | 3.7 | $3.4M | 109 | 5 |
| Home repair trades | 65 | #99 of 526 | 24 | 11.2 | $2.5M | 102 | 46 |
| Lawn, cleaning and pest control | 65 | #100 of 481 | 14 | 6.5 | $2M | 117 | 35 |
| Real estate agents and brokers | 64 | #93 of 533 | 40 | 18.6 | Index only | 175 | 36 |
| HVAC and plumbing | 63 | #104 of 476 | 13 | 6.1 | $4.6M | 96 | 26 |
| Primary care and pediatrics | 63 | #128 of 458 | 13 | 6.1 | $2.1M | 118 | 32 |
| Funeral homes | 61 | #115 of 365 | 8 | 3.7 | $361K | 53 | 3 |
| Physical therapy | 59 | #142 of 400 | 14 | 6.5 | $2M | 81 | 7 |
| Spas and skin care | 59 | #158 of 504 | 19 | 8.8 | $1.1M | 129 | 7 |
| Bakeries and dessert shops | 59 | #164 of 507 | 22 | 10.2 | $3.8M | 92 | 13 |
| Fast food and sandwich shops | 57 | #219 of 537 | 36 | 16.8 | $2.3M | 76 | 46 |
| Real estate | 56 | #182 of 536 | 60 | 27.9 | Index only | 147 | 59 |
| Gyms, studios and classes | 56 | #201 of 535 | 39 | 18.2 | $566K | 86 | 15 |
| Doctors, dentists and clinics | 54 | #235 of 538 | 147 | 68.4 | $186K | 122 | 90 |
| Chiropractors | 51 | #212 of 426 | 14 | 6.5 | $2M | 82 | 10 |
| Mortgage brokers and lenders | 46 | #106 of 177 | 14 | 6.5 | Index only | 70 | 6 |
| Martial arts and dance studios | 44 | #242 of 378 | 21 | 9.8 | $1.1M | 52 | 10 |
| Dentists and orthodontists | 41 | #358 of 526 | 29 | 13.5 | $943K | 96 | 36 |
| Home inspectors | Not scored | Not scored | 4 | 1.9 | Index only | 36 | 3 |
| Pest control | Not scored | Not scored | 4 | 1.9 | $6.9M | 67 | Under 3 |
| Roofing and gutters | Not scored | Not scored | 4 | 1.9 | $14.9M | 176 | 4 |
| House cleaning | Not scored | Not scored | 3 | 1.4 | $9.2M | 144 | 14 |
| Laundromats | Not scored | Not scored | 3 | 1.4 | $12.5M | 100 | Under 3 |
| Property management | Not scored | Not scored | 2 | 0.9 | Index only | Too few | 7 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 0.9 | $11M | Too few | 5 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.5 | $29.5M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.5 | $27.4M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Brigham City area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $29.5M | $1,375 | 144 |
| Gasoline and other fuels | $76.1M | $3,541 | 136 |
| Food away from home | $84M | $3,909 | 96 |
| Groceries | $130.3M | $6,067 | 96 |
| Personal care products and services | $21.5M | $1,001 | 100 |
| Child care and other personal services | $13.5M | $629 | 108 |
| Memberships, classes and admissions | $22.1M | $1,028 | 105 |
| Medical and dental services | $27.4M | $1,274 | 99 |
| Pets | $20.6M | $960 | 106 |
| Clothing, shoes and related services | $37.6M | $1,751 | 85 |
| Vehicle insurance | $53.7M | $2,502 | 128 |
| Home repairs, maintenance and insurance | $59.5M | $2,768 | 92 |
| Lawn care, cleaning and other household services | $27.6M | $1,284 | 91 |
| Rent and homeowner costs | $381.5M | $17,761 | 107 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Brigham City area
- Population, 2025 estimate
- 70,405+12.6% since 2020
- Households
- 21,478
- Median age
- 33.9
- Homes lived in by their owners
- 77%
- Vehicles per household
- 2.5
- Land area
- 6,980 sq. mi.
- People per square mile
- 9
- Median household income
- $83,616
- Average household income
- $98,901
- Median home value
- $390,400
- Jobs located here
- 23,461
- Daytime population
- 55,535Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Brigham City area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Brigham City area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Brigham City area 2
- Box Elder County, UT61,246 people
- Oneida County, ID4,768 people
Other markets based in Utah 9
- Salt Lake City-Murray, UT metro area1,275,870 people
- Provo-Orem-Lehi, UT metro area717,986 people
- Ogden, UT metro area653,374 people
- St. George, UT metro area196,431 people
- Logan, UT-ID metro area155,102 people
- Heber, UT area79,612 people
- Cedar City, UT area62,252 people
- Vernal, UT area37,056 people
- Price, UT area20,517 people
Questions
How fast is the Brigham City, UT-ID area growing?
Population estimates put the Brigham City area at 70,405 people in 2025, up 12.6% since 2020, faster than the U.S. (+3.1%). It has 21,478 households.
How much do households in the Brigham City, UT-ID area spend?
Households in the Brigham City area spend about $381.5M a year on rent and homeowner costs, $130.3M on groceries and $84M on food away from home. Relative to the U.S., household spending in the Brigham City area runs highest on vehicle maintenance and repairs (an index of 144, where 100 is the U.S. average) and lowest on clothing, shoes and related services (85).
Which business types have the highest market scores in the Brigham City, UT-ID area?
Of the business types scored in the Brigham City area, sit-down restaurants (96), nail salons (93) and grocery stores (92) have the highest Groundwork market scores. For sit-down restaurants, that ranks #1 of 538 scored small-town markets.
How does the Brigham City, UT-ID area compare with the U.S.?
Median household income in the Brigham City area is $83,616, 4% above the U.S. median of $80,734. The population rose 12.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $390,400, against $332,700 for the U.S. Against the U.S., map listings per household run highest for martial arts and dance studios (twice the U.S. rate) and lowest for clothing and shoe stores (69% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 46 of the 56 business types have a score in the Brigham City area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Brigham City area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Brigham City area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Brigham City area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.