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County profile · Idaho

Boise County, ID market data

Population, household spending and competition for 56 business types in Boise County, each scored against other counties.

Population, 2025
8,545
+11.5% since 2020
Households
3,593
Median household income
$78,774
Median home value
$476,100
Jobs located here
1,501
Market scores
Not scored
Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.

A site report maps the competitors on map listings around any address in Boise County by name and distance, and the households and spending within reach. Or open the report at the center of Boise County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

An estimated 8,545 people live in Boise County, in 3,593 households. Population estimates put the population change in Boise County from 2020 to 2025 at +11.5%, faster than the U.S. (+3.1%). The median household income in Boise County is $78,774 a year, 2% below the U.S. median of $80,734.

Set against the U.S., households in Boise County spend the most on vehicle maintenance and repairs (an index of 133, where 100 is the U.S. average) and the least on clothing, shoes and related services (81).

Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.

Boise County is part of the Boise City metro area. For its number of households, Boise County has the most map listings, relative to the U.S., for restaurants and cafes (19% below the U.S. rate) and the fewest for salons, barbers and spas (41% below the U.S. rate).

All 56 business types in Boise County

Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.

Every business type in Boise County, ID, listings, listings per 10,000 households, spending per listing and official establishments
Business typeListingsPer 10k householdsSpending per listingSpending per listing vs. U.S. (100)Official establishments
Restaurants and cafes3289.1$416K11216
Sit-down restaurants1541.7$888K13410
Salons, barbers and spas1027.8$344K162Under 3
Grocery and convenience stores925.0$2.4M704
Real estate822.3Index only1789
Coffee shops and cafes719.5$1.9M513
Doctors, dentists and clinics719.5$627K411Under 3
Gas stations719.5$1.7M715
Real estate agents and brokers719.5Index only1624
Convenience stores616.7$3.5M45Under 3
Hair salons513.9$689K160Under 3
Pet businesses513.9$654K74Under 3
Auto repair and car care38.3$1.5M570Under 3
Auto repair shops38.3$1.5M344Under 3
Clothing, shoes and laundry38.3$2M228Under 3
Grocery stores38.3$7.1M764
Spas and skin care38.3$1.1M131Under 3
Bakeries and dessert shops25.6$6.7MToo few3
Child care and preschools25.6$993KToo fewUnder 3
Clothing and shoe stores25.6$3MToo fewUnder 3
Dentists and orthodontists25.6$2.2MToo fewUnder 3
Electricians25.6$4.8MToo few4
Fast food and sandwich shops25.6$6.7MToo few3
Gyms25.6$1.7MToo fewUnder 3
Gyms, studios and classes25.6$1.7MToo fewUnder 3
Home repair trades25.6$4.8MToo few8
Pet grooming and boarding25.6$1.6MToo fewUnder 3
Physical therapy25.6$2.2MToo fewUnder 3
Lawn, cleaning and pest control12.8$4.4MToo few5
Nail salons12.8$3.4MToo fewUnder 3
Pest control12.8$4.4MToo fewUnder 3
Pet stores12.8$3.3MToo fewUnder 3
Primary care and pediatrics12.8$4.4MToo fewUnder 3
Property management12.8Index onlyToo few4
Tire shops12.8$4.6MToo fewUnder 3
Veterinarians12.8$3.3MToo fewUnder 3
Barbershops00.0None listedNone listedUnder 3
Car washes and detailing00.0None listedNone listedUnder 3
Chiropractors00.0None listedNone listedUnder 3
Collision repair and body shops00.0None listedNone listedUnder 3
Dry cleaners00.0None listedNone listedUnder 3
Funeral homes00.0None listedNone listedUnder 3
Home inspectors00.0None listedNone listedUnder 3
House cleaning00.0None listedNone listed5
HVAC and plumbing00.0None listedNone listed4
Insurance agencies00.0None listedNone listedUnder 3
Landscaping and lawn care00.0None listedNone listedUnder 3
Laundromats00.0None listedNone listedUnder 3
Martial arts and dance studios00.0None listedNone listedUnder 3
Mortgage brokers and lenders00.0None listedNone listedUnder 3
Oil change and quick lube00.0None listedNone listedUnder 3
Optometrists and eye care00.0None listedNone listedUnder 3
Pizza00.0None listedNone listed3
Roofing and gutters00.0None listedNone listedUnder 3
Urgent care and walk-in clinics00.0None listedNone listedUnder 3
Yoga, Pilates and fitness studios00.0None listedNone listedUnder 3

Household spending in Boise County

What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).

Annual household spending in Boise County, ID by line, per household, and against the U.S.
Spending lineA year, all householdsPer householdIndex vs. U.S. (100)
Vehicle maintenance and repairs$4.6M$1,278133
Gasoline and other fuels$11.9M$3,317128
Food away from home$13.3M$3,70791
Groceries$21.2M$5,91094
Personal care products and services$3.4M$95995
Child care and other personal services$2M$55395
Memberships, classes and admissions$3.4M$93495
Medical and dental services$4.4M$1,22195
Pets$3.3M$910100
Clothing, shoes and related services$6M$1,67381
Vehicle insurance$8.5M$2,364121
Home repairs, maintenance and insurance$9.6M$2,66588
Lawn care, cleaning and other household services$4.4M$1,23788
Rent and homeowner costs$61.7M$17,167103

Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.

Population and households in Boise County

Population, 2025 estimate
8,545+11.5% since 2020
Households
3,593
Median age
52.5
Homes lived in by their owners
90%
Vehicles per household
2.4
Land area
1,899 sq. mi.
People per square mile
4
Median household income
$78,774
Average household income
$88,780
Median home value
$476,100
Jobs located here
1,501
Daytime population
6,570Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Boise County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.

Or open the report at the center of Boise County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Boise County is part of the Boise City, ID metro area.

Questions

How fast is Boise County, ID growing?

Population estimates put Boise County at 8,545 people in 2025, up 11.5% since 2020, faster than the U.S. (+3.1%). It has 3,593 households.

How much do households in Boise County, ID spend?

Households in Boise County spend about $61.7M a year on rent and homeowner costs, $21.2M on groceries and $13.3M on food away from home. Relative to the U.S., household spending in Boise County runs highest on vehicle maintenance and repairs (an index of 133, where 100 is the U.S. average) and lowest on clothing, shoes and related services (81).

Which business types have the highest market scores in Boise County, ID?

The score leaves out counties under 10,000 people, where a handful of businesses would swing it.

How does Boise County, ID compare with the U.S.?

Median household income in Boise County is $78,774, 2% below the U.S. median of $80,734. The population rose 11.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $476,100, against $332,700 for the U.S. Against the U.S., map listings per household run highest for restaurants and cafes (19% below the U.S. rate) and lowest for salons, barbers and spas (41% below the U.S. rate).

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Markets with fewer than 5 map listings of the type, and counties under 10,000 people, aren’t scored, since a few businesses can swing their figures.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Boise County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

All markets in Idaho · Every U.S. market · How we measure

Screening a site or an acquisition in Boise County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Boise County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.