Groundwork

County profile · Idaho

Bonneville County, ID market data

Population, household spending and competition for 56 business types in Bonneville County, each scored against other counties.

Population, 2025
135,771
+8.9% since 2020
Households
44,184
Median household income
$79,068
+30.4% vs. 2015–2019, before inflation
Median home value
$368,800
Jobs located here
70,908
Highest market score
86
Grocery stores, #91 of 2,070 scored counties

A site report maps the competitors on map listings around any address in Bonneville County by name and distance, and the households and spending within reach. Or open the report at the center of Bonneville County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

An estimated 135,771 people live in Bonneville County, in 44,184 households. Population estimates show Bonneville County grew 8.9% from 2020 to 2025, faster than the U.S. (+3.1%). The median household income in Bonneville County is $79,068 a year, 2% below the U.S. median of $80,734. That rose 30.4% from the 2015–2019 survey, before inflation.

Set against the U.S., households in Bonneville County spend the most on vehicle maintenance and repairs (an index of 126, where 100 is the U.S. average) and the least on clothing, shoes and related services (86).

The highest Groundwork market scores in Bonneville County are for grocery stores (86), pet stores (83) and gyms (72). Bonneville County ranks #91 of 2,070 scored counties for grocery stores.

Bonneville County is part of the Idaho Falls metro area. For its number of households, Bonneville County has the most map listings, relative to the U.S., for pest control companies (2.4 times the U.S. rate) and the fewest for grocery stores (50% below the U.S. rate).

All 56 business types in Bonneville County

Highest Groundwork market score first. Each score compares Bonneville County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.

Every business type in Bonneville County, ID, highest Groundwork market score first, with its rank among counties, listings, listings per 10,000 households, spending per listing and official establishments
Business typeScoreRank among countiesListingsPer 10k householdsSpending per listingSpending per listing vs. U.S. (100)Official establishments
Grocery stores86#91 of 2,070153.4$17.8M19213
Pet stores83#33 of 97471.6$6.1M1353
Gyms72#192 of 1,792368.1$1.3M10012
Grocery and convenience stores72#399 of 2,40210022.6$2.7M7915
Yoga, Pilates and fitness studios71#84 of 777102.3$4.7M11512
Pet grooming and boarding68#280 of 1,461184.1$2.4M9311
Barbershops67#294 of 1,356204.5$2.2M1183
Tire shops67#358 of 1,530225.0$2.4M979
Convenience stores67#538 of 2,2614510.2$5.9M75Under 3
Pizza66#442 of 2,090296.6$5.9M11799
Nail salons64#308 of 1,328286.3$1.6M956
Pet businesses64#513 of 2,2005312.0$807K9231
Gas stations63#636 of 2,3587617.2$1.8M7549
Child care and preschools62#488 of 1,611306.8$935K9333
Veterinarians58#547 of 1,485204.5$2.1M7917
Hair salons58#796 of 2,33912227.6$363K8419
Sit-down restaurants56#919 of 2,40524655.7$701K10687
Home inspectors55#163 of 41551.1Index only60Under 3
Gyms, studios and classes55#827 of 2,0888018.1$583K8828
Property management52#412 of 910184.1Index only7927
Restaurants and cafes51#1,162 of 2,405477108.0$362K97230
Car washes and detailing50#736 of 1,451347.7$1.6M629
Fast food and sandwich shops50#1,149 of 2,2227116.1$2.4M8099
Auto repair shops49#1,257 of 2,37814833.5$361K8164
Coffee shops and cafes48#1,109 of 2,0635211.8$3.3M9041
Collision repair and body shops47#739 of 1,327255.7$2.1M6922
Auto repair and car care47#1,348 of 2,40124755.9$216K8196
Martial arts and dance studios46#808 of 1,334347.7$1.4M6816
Landscaping and lawn care45#880 of 1,493347.7$1.7M5845
Mortgage brokers and lenders44#554 of 887255.7Index only8116
Dry cleaners43#325 of 50771.6$11.2M714
Roofing and gutters43#750 of 1,177225.0$5.7M6715
Electricians43#760 of 1,160184.1$6.9M5840
HVAC and plumbing43#1,111 of 1,707378.4$3.4M7161
Bakeries and dessert shops43#1,198 of 1,8895111.5$3.4M8245
Salons, barbers and spas43#1,605 of 2,38529566.8$150K7148
Real estate agents and brokers42#1,491 of 2,17617439.4Index only83105
Real estate41#1,587 of 2,22922250.2Index only82169
Primary care and pediatrics39#1,192 of 1,6564710.6$1.2M67214
Home repair trades39#1,544 of 2,0577717.4$1.6M67116
Insurance agencies38#1,557 of 2,2729722.0$997K7969
Clothing and shoe stores37#1,512 of 2,0878118.3$968K7654
Clothing, shoes and laundry37#1,633 of 2,21011024.9$713K8158
Chiropractors36#1,132 of 1,490429.5$1.3M5626
Spas and skin care36#1,403 of 1,76911526.0$385K4418
Physical therapy34#1,135 of 1,422398.8$1.4M6081
Optometrists and eye care33#1,047 of 1,302347.7$1.7M5322
Lawn, cleaning and pest control33#1,493 of 1,7716614.9$871K5299
Doctors, dentists and clinics33#2,007 of 2,394557126.1$101K66442
Pest control31#600 of 699153.4$3.8M379
Dentists and orthodontists31#1,632 of 1,8869020.4$627K6490
House cleaning30#752 of 847173.8$3.4M5345
Funeral homesNot scoredNot scored40.9$1.4M2114
LaundromatsNot scoredNot scored30.7$26.1M209Under 3
Oil change and quick lubeNot scoredNot scored30.7$17.8M1307
Urgent care and walk-in clinicsNot scoredNot scored10.2$56.4MToo few9

Household spending in Bonneville County

What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).

Annual household spending in Bonneville County, ID by line, per household, and against the U.S.
Spending lineA year, all householdsPer householdIndex vs. U.S. (100)
Vehicle maintenance and repairs$53.4M$1,209126
Gasoline and other fuels$136.5M$3,088119
Food away from home$172.4M$3,90396
Groceries$267.6M$6,05696
Personal care products and services$44.3M$1,003100
Child care and other personal services$28M$635109
Memberships, classes and admissions$46.7M$1,056107
Medical and dental services$56.4M$1,27699
Pets$42.8M$968106
Clothing, shoes and related services$78.4M$1,77486
Vehicle insurance$96.7M$2,189112
Home repairs, maintenance and insurance$124.6M$2,82193
Lawn care, cleaning and other household services$57.5M$1,30192
Rent and homeowner costs$789.3M$17,864107

Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.

Population and households in Bonneville County

Population, 2025 estimate
135,771+8.9% since 2020
Households
44,184
Median age
34.4
Homes lived in by their owners
72%
Vehicles per household
2.1
Land area
1,866 sq. mi.
People per square mile
69
Median household income
$79,068+30.4% vs. 2015–2019, before inflation
Average household income
$102,874
Median home value
$368,800
Jobs located here
70,908
Daytime population
141,771Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Bonneville County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.

Or open the report at the center of Bonneville County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Bonneville County is part of the Idaho Falls, ID metro area.

Questions

How fast is Bonneville County, ID growing?

Population estimates put Bonneville County at 135,771 people in 2025, up 8.9% since 2020, faster than the U.S. (+3.1%). It has 44,184 households. Against the 2015–2019 survey, median household income rose 30.4%, before inflation.

How much do households in Bonneville County, ID spend?

Households in Bonneville County spend about $789.3M a year on rent and homeowner costs, $267.6M on groceries and $172.4M on food away from home. Relative to the U.S., household spending in Bonneville County runs highest on vehicle maintenance and repairs (an index of 126, where 100 is the U.S. average) and lowest on clothing, shoes and related services (86).

Which business types have the highest market scores in Bonneville County, ID?

Of the business types scored in Bonneville County, grocery stores (86), pet stores (83) and gyms (72) have the highest Groundwork market scores. For grocery stores, that ranks #91 of 2,070 scored counties.

How does Bonneville County, ID compare with the U.S.?

Median household income in Bonneville County is $79,068, 2% below the U.S. median of $80,734. The population rose 8.9% from 2020 to 2025, against +3.1% for the U.S. The median home value is $368,800, against $332,700 for the U.S. Against the U.S., map listings per household run highest for pest control companies (2.4 times the U.S. rate) and lowest for grocery stores (50% below the U.S. rate).

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 52 of the 56 business types have a score in Bonneville County, each ranked against other counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Bonneville County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

All markets in Idaho · Every U.S. market · How we measure

Screening a site or an acquisition in Bonneville County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Bonneville County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.