County profile · Idaho
Cassia County, ID market data
Population, household spending and competition for 56 business types in Cassia County, each scored against other counties.
- Population, 2025
- 26,397
- +6.6% since 2020
- Households
- 8,495
- Median household income
- $70,830
- +33.8% vs. 2015–2019, before inflation
- Median home value
- $284,600
- Jobs located here
- 12,719
- Highest market score
- 69
- Pet businesses, #319 of 2,200 scored counties
A site report maps the competitors on map listings around any address in Cassia County by name and distance, and the households and spending within reach. Or open the report at the center of Cassia County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 26,397 people live in Cassia County, in 8,495 households. Population estimates show Cassia County grew 6.6% from 2020 to 2025, faster than the U.S. (+3.1%). The median household income in Cassia County is $70,830 a year, 12% below the U.S. median of $80,734. That rose 33.8% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Cassia County spend the most on vehicle maintenance and repairs (an index of 132, where 100 is the U.S. average) and the least on clothing, shoes and related services (79).
The highest Groundwork market scores in Cassia County are for pet businesses (69), primary care and pediatric clinics (56) and clothing and shoe stores (56). Cassia County ranks #319 of 2,200 scored counties for pet businesses.
Cassia County is part of the Burley area. For its number of households, Cassia County has the most map listings, relative to the U.S., for physical therapy clinics (2.6 times the U.S. rate) and the fewest for clothing, shoe and laundry businesses (29% below the U.S. rate).
All 56 business types in Cassia County
Highest Groundwork market score first. Each score compares Cassia County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Pet businesses | 69 | #319 of 2,200 | 8 | 9.4 | $928K | 106 | 5 |
| Primary care and pediatrics | 56 | #655 of 1,656 | 6 | 7.1 | $1.7M | 94 | 10 |
| Clothing and shoe stores | 56 | #832 of 2,087 | 10 | 11.8 | $1.4M | 109 | 3 |
| Clothing, shoes and laundry | 55 | #922 of 2,210 | 14 | 16.5 | $989K | 112 | 3 |
| Car washes and detailing | 54 | #637 of 1,451 | 7 | 8.2 | $1.5M | 61 | Under 3 |
| Tire shops | 54 | #684 of 1,530 | 5 | 5.9 | $2.1M | 86 | 4 |
| Lawn, cleaning and pest control | 54 | #705 of 1,771 | 5 | 5.9 | $2M | 122 | 18 |
| Child care and preschools | 53 | #746 of 1,611 | 5 | 5.9 | $902K | 90 | 9 |
| HVAC and plumbing | 51 | #818 of 1,707 | 5 | 5.9 | $4.4M | 93 | 9 |
| Home repair trades | 51 | #980 of 2,057 | 9 | 10.6 | $2.5M | 101 | 20 |
| Salons, barbers and spas | 49 | #1,242 of 2,385 | 41 | 48.3 | $191K | 90 | 6 |
| Gyms | 48 | #991 of 1,792 | 7 | 8.2 | $1.1M | 83 | 5 |
| Real estate | 47 | #1,250 of 2,229 | 33 | 38.8 | Index only | 99 | 17 |
| Spas and skin care | 46 | #1,033 of 1,769 | 10 | 11.8 | $785K | 90 | Under 3 |
| Insurance agencies | 46 | #1,252 of 2,272 | 15 | 17.7 | $1.3M | 106 | 13 |
| Gyms, studios and classes | 46 | #1,260 of 2,088 | 13 | 15.3 | $584K | 88 | 9 |
| Nail salons | 45 | #844 of 1,328 | 6 | 7.1 | $1.3M | 78 | Under 3 |
| Real estate agents and brokers | 45 | #1,344 of 2,176 | 28 | 33.0 | Index only | 93 | 11 |
| Convenience stores | 44 | #1,351 of 2,261 | 13 | 15.3 | $3.8M | 48 | Under 3 |
| Hair salons | 43 | #1,535 of 2,339 | 24 | 28.3 | $327K | 76 | 5 |
| Martial arts and dance studios | 42 | #899 of 1,334 | 5 | 5.9 | $1.5M | 75 | 4 |
| Pizza | 41 | #1,402 of 2,090 | 8 | 9.4 | $3.8M | 74 | 26 |
| Sit-down restaurants | 41 | #1,601 of 2,405 | 54 | 63.6 | $560K | 84 | 17 |
| Auto repair shops | 41 | #1,630 of 2,378 | 34 | 40.0 | $315K | 71 | 18 |
| Auto repair and car care | 41 | #1,638 of 2,401 | 55 | 64.7 | $195K | 73 | 24 |
| Optometrists and eye care | 40 | #921 of 1,302 | 5 | 5.9 | $2M | 64 | Under 3 |
| Grocery stores | 39 | #1,411 of 2,070 | 11 | 12.9 | $4.4M | 48 | 4 |
| Gas stations | 39 | #1,645 of 2,358 | 24 | 28.3 | $1.2M | 49 | 21 |
| Grocery and convenience stores | 38 | #1,694 of 2,402 | 33 | 38.8 | $1.5M | 44 | 6 |
| Coffee shops and cafes | 37 | #1,522 of 2,063 | 10 | 11.8 | $3M | 82 | 10 |
| Restaurants and cafes | 36 | #1,791 of 2,405 | 96 | 113.0 | $315K | 85 | 53 |
| Bakeries and dessert shops | 35 | #1,476 of 1,889 | 9 | 10.6 | $3.4M | 81 | 10 |
| Fast food and sandwich shops | 34 | #1,719 of 2,222 | 15 | 17.7 | $2M | 66 | 26 |
| Physical therapy | 33 | #1,165 of 1,422 | 12 | 14.1 | $837K | 35 | 4 |
| Doctors, dentists and clinics | 30 | #2,105 of 2,394 | 102 | 120.1 | $98K | 65 | 43 |
| Chiropractors | 28 | #1,323 of 1,490 | 8 | 9.4 | $1.3M | 52 | 7 |
| Dentists and orthodontists | 27 | #1,724 of 1,886 | 16 | 18.8 | $627K | 64 | 19 |
| Electricians | Not scored | Not scored | 4 | 4.7 | $5.5M | 46 | 11 |
| Landscaping and lawn care | Not scored | Not scored | 4 | 4.7 | $2.6M | 87 | 9 |
| Property management | Not scored | Not scored | 4 | 4.7 | Index only | 64 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 3 | 3.5 | $3.6M | 116 | 9 |
| Veterinarians | Not scored | Not scored | 3 | 3.5 | $2.5M | 91 | 5 |
| Funeral homes | Not scored | Not scored | 2 | 2.4 | $578K | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 2 | 2.4 | $6.9M | Too few | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 2 | 2.4 | $3.7M | Too few | Under 3 |
| Barbershops | Not scored | Not scored | 1 | 1.2 | $7.8M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 1.2 | Index only | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 1.2 | $10.2M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 1 | 1.2 | $7.4M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 1.2 | $7.6M | Too few | 5 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 9 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Roofing and gutters | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
Household spending in Cassia County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $10.7M | $1,262 | 132 |
| Gasoline and other fuels | $27.9M | $3,289 | 127 |
| Food away from home | $30.3M | $3,563 | 88 |
| Groceries | $48.9M | $5,752 | 91 |
| Personal care products and services | $7.8M | $924 | 92 |
| Child care and other personal services | $4.5M | $531 | 91 |
| Memberships, classes and admissions | $7.6M | $893 | 91 |
| Medical and dental services | $10M | $1,182 | 92 |
| Pets | $7.4M | $874 | 96 |
| Clothing, shoes and related services | $13.8M | $1,629 | 79 |
| Vehicle insurance | $19.9M | $2,343 | 120 |
| Home repairs, maintenance and insurance | $22.1M | $2,596 | 86 |
| Lawn care, cleaning and other household services | $10.2M | $1,202 | 85 |
| Rent and homeowner costs | $142.2M | $16,734 | 100 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Cassia County
- Population, 2025 estimate
- 26,397+6.6% since 2020
- Households
- 8,495
- Median age
- 34.2
- Homes lived in by their owners
- 69%
- Vehicles per household
- 2.4
- Land area
- 2,566 sq. mi.
- People per square mile
- 10
- Median household income
- $70,830+33.8% vs. 2015–2019, before inflation
- Average household income
- $92,485
- Median home value
- $284,600
- Jobs located here
- 12,719
- Daytime population
- 26,894Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Cassia County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Cassia County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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- Power County, ID8,133 people
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- Bannock County, ID89,454 people
- Oneida County, ID4,768 people
Questions
How fast is Cassia County, ID growing?
Population estimates put Cassia County at 26,397 people in 2025, up 6.6% since 2020, faster than the U.S. (+3.1%). It has 8,495 households. Against the 2015–2019 survey, median household income rose 33.8%, before inflation.
How much do households in Cassia County, ID spend?
Households in Cassia County spend about $142.2M a year on rent and homeowner costs, $48.9M on groceries and $30.3M on food away from home. Relative to the U.S., household spending in Cassia County runs highest on vehicle maintenance and repairs (an index of 132, where 100 is the U.S. average) and lowest on clothing, shoes and related services (79).
Which business types have the highest market scores in Cassia County, ID?
Of the business types scored in Cassia County, pet businesses (69), primary care and pediatric clinics (56) and clothing and shoe stores (56) have the highest Groundwork market scores. For pet businesses, that ranks #319 of 2,200 scored counties.
How does Cassia County, ID compare with the U.S.?
Median household income in Cassia County is $70,830, 12% below the U.S. median of $80,734. The population rose 6.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $284,600, against $332,700 for the U.S. Against the U.S., map listings per household run highest for physical therapy clinics (2.6 times the U.S. rate) and lowest for clothing, shoe and laundry businesses (29% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 37 of the 56 business types have a score in Cassia County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Cassia County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Cassia County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Cassia County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.