Market rankings · Idaho
Pet businesses in Idaho
Markets across Idaho ranked by the Groundwork market score for pet businesses, with competitor counts and household spending for each.
- Listings
- 975
- 140 chain locations (14%)
- Official establishments
- 516
- +22.9% since 2019
- Household spending a year
- $679.6M
- On pets
- Listings per 10k households
- 13.7
- 32% above the U.S.
- Spending per listing
- $697K
- 21% below the U.S.
- Rank among states
- #33 of 51
- Market score 45 · Lower middle
A site report maps the pet businesses on map listings around any address in Idaho by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 975 pet businesses in Idaho. Chain locations make up 14% of them, against 17% across the U.S. That is 13.7 per 10,000 households, 32% above the U.S. rate of 10.4.
At $953 per household (5% above the U.S. average), households in Idaho spend about $679.6M a year on pets. That is about $697K of household spending for each business on map listings, 21% below the U.S. figure of $878K.
In 2023, official counts showed 516 businesses with payroll in Idaho classed as pet care, veterinarians and pet stores, up 22.9% from 2019. That is one for every 1,382 households, against one for every 1,852 across the U.S. Across the U.S., the count rose 11.4% over the same years. Since fiscal 2022, 31 SBA-backed loans worth $22.7M have gone to businesses classed as pet care, veterinarians and pet stores in Idaho.
Among the 50 states and DC, Idaho ranks #33 for pet businesses, with a Groundwork market score of 45 (lower middle). Of the 7 scored metro areas in or partly in Idaho, the Logan metro area scores highest (79). Of the 10 scored small-town markets in or partly in Idaho, the Moscow area scores highest (86).
Every market in Idaho for pet businesses
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Idaho, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Logan, UT-ID | 79 | 42 | 8.5 | $1.1M | +8.8% | #18 of 387 |
| 1Lewiston, ID-WA | 58 | 28 | 10.5 | $866K | +1.5% | #132 of 387 |
| 2Boise City, ID | 53 | 407 | 13.4 | $761K | +12.2% | #175 of 387 |
| 3Pocatello, ID | 51 | 37 | 11.0 | $787K | +4.9% | #188 of 387 |
| 4Idaho Falls, ID | 51 | 71 | 12.8 | $753K | +9.8% | #191 of 387 |
| 5Coeur d’Alene, ID | 46 | 104 | 14.6 | $662K | +11.0% | #228 of 387 |
| 6Twin Falls, ID | 35 | 65 | 15.1 | $583K | +8.1% | #307 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Moscow, ID | 86 | 13 | 8.0 | $1.1M | +5.6% | #7 of 527 |
| 2Blackfoot, ID | 74 | 15 | 9.3 | $1M | +6.4% | #34 of 527 |
| 3Burley, ID | 71 | 21 | 12.6 | $686K | +6.2% | #53 of 527 |
| Brigham City, UT-ID | 71 | 31 | 14.4 | $665K | +12.6% | #54 of 527 |
| 4Mountain Home, ID | 67 | 9 | 8.1 | $1M | +2.8% | #78 of 527 |
| Jackson, WY-ID | 66 | 22 | 15.2 | $849K | +4.2% | #86 of 527 |
| 5Rexburg, ID | 62 | 20 | 11.1 | $753K | +4.5% | #127 of 527 |
| 6Hailey, ID | 52 | 22 | 17.4 | $587K | +6.1% | #257 of 527 |
| Ontario, OR-ID | 50 | 38 | 19.0 | $430K | +5.0% | #284 of 527 |
| 7Sandpoint, ID | 40 | 47 | 23.2 | $389K | +14.8% | #388 of 527 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Franklin County, ID | 85 | 5 | 10.1 | $929K | +11.2% | #32 of 2,200 |
| 2Latah County, ID | 82 | 13 | 8.0 | $1.1M | +5.6% | #52 of 2,200 |
| 3Bingham County, ID | 71 | 15 | 9.3 | $1M | +6.4% | #243 of 2,200 |
| 4Cassia County, ID | 69 | 8 | 9.4 | $928K | +6.6% | #319 of 2,200 |
| 5Idaho County, ID | 68 | 7 | 10.3 | $795K | +7.7% | #363 of 2,200 |
| 6Canyon County, ID | 67 | 109 | 12.7 | $724K | +18.1% | #408 of 2,200 |
| 7Bonneville County, ID | 64 | 53 | 12.0 | $807K | +8.9% | #513 of 2,200 |
| 8Ada County, ID | 64 | 270 | 13.3 | $806K | +9.6% | #515 of 2,200 |
| 9Jerome County, ID | 62 | 8 | 9.7 | $930K | +8.6% | #574 of 2,200 |
| 10Elmore County, ID | 61 | 9 | 8.1 | $1M | +2.8% | #607 of 2,200 |
| 11Bannock County, ID | 61 | 37 | 11.0 | $787K | +4.9% | #619 of 2,200 |
| 12Madison County, ID | 58 | 13 | 9.8 | $846K | +4.2% | #724 of 2,200 |
| 13Kootenai County, ID | 58 | 104 | 14.6 | $662K | +11.0% | #747 of 2,200 |
| 14Nez Perce County, ID | 56 | 24 | 13.9 | $644K | +1.8% | #841 of 2,200 |
| 15Fremont County, ID | 56 | 7 | 15.0 | $580K | +5.9% | #843 of 2,200 |
| 16Shoshone County, ID | 54 | 5 | 8.7 | $857K | +7.1% | #894 of 2,200 |
| 17Valley County, ID | 53 | 6 | 13.9 | $697K | +8.4% | #958 of 2,200 |
| 18Jefferson County, ID | 52 | 17 | 16.7 | $584K | +13.6% | #1,021 of 2,200 |
| 19Minidoka County, ID | 52 | 13 | 16.0 | $537K | +5.7% | #1,025 of 2,200 |
| 20Blaine County, ID | 50 | 17 | 16.3 | $650K | +4.8% | #1,109 of 2,200 |
| 21Boundary County, ID | 48 | 10 | 19.8 | $429K | +15.3% | #1,224 of 2,200 |
| 22Washington County, ID | 47 | 5 | 11.9 | $647K | +9.7% | #1,241 of 2,200 |
| 23Payette County, ID | 45 | 21 | 21.7 | $395K | +8.8% | #1,350 of 2,200 |
| 24Twin Falls County, ID | 44 | 57 | 16.4 | $534K | +7.9% | #1,370 of 2,200 |
| 25Teton County, ID | 43 | 13 | 27.8 | $413K | +12.9% | #1,418 of 2,200 |
Show all 44 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Gooding County, ID | 39 | 8 | 14.0 | $580K | +5.1% | #1,567 of 2,200 |
| 27Bonner County, ID | 38 | 47 | 23.2 | $389K | +14.8% | #1,626 of 2,200 |
| 28Gem County, ID | 36 | 20 | 26.2 | $331K | +13.0% | #1,708 of 2,200 |
| Owyhee County, ID | Not scored | 3 | 6.9 | $1.2M | +5.6% | |
| Benewah County, ID | Not scored | 3 | 7.4 | $1.1M | +9.7% | |
| Clearwater County, ID | Not scored | 10 | 27.5 | $295K | +4.1% | |
| Boise County, ID | Not scored | 5 | 13.9 | $654K | +11.5% | |
| Lemhi County, ID | Not scored | 9 | 26.0 | $298K | +6.5% | |
| Power County, ID | Not scored | 4 | 14.2 | $558K | +4.6% | |
| Caribou County, ID | Not scored | 5 | 20.2 | $417K | +3.4% | |
| Bear Lake County, ID | Not scored | 2 | 8.8 | $1M | +5.7% | |
| Lincoln County, ID | Not scored | 3 | 16.2 | $513K | +9.1% | |
| Oneida County, ID | Not scored | 4 | 20.8 | $424K | +11.4% | |
| Adams County, ID | Not scored | 2 | 11.3 | $796K | +13.3% | |
| Custer County, ID | Not scored | 1 | 5.1 | $1.5M | +8.6% | |
| Lewis County, ID | Not scored | 0 | 0.0 | n/a | +4.8% | |
| Butte County, ID | Not scored | 1 | 9.3 | $798K | +7.8% | |
| Camas County, ID | Not scored | 2 | 54.1 | $164K | +21.7% | |
| Clark County, ID | Not scored | 0 | 0.0 | n/a | −1.0% |
Markets with fewer than 5 pet businesses on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many pet businesses are in Idaho?
There are 975 pet businesses on map listings in Idaho as of September 2026. 140 of them (14%) are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 516 businesses with payroll classed as pet care, veterinarians and pet stores in 2023, up 22.9% from 2019. Official counts also show 1,072 one-person businesses without payroll.
How much do households in Idaho spend on pets?
About $679.6M a year, or $953 per household. That is 5% above the U.S. average (an index of 105, where 100 is the U.S. average). Spread across the 975 pet businesses on map listings, it comes to $697K per business. It is estimated from the incomes of the 713,005 households in Idaho and national spending patterns by income.
How does Idaho compare with the U.S. for pet businesses?
Idaho has 13.7 pet businesses per 10,000 households, 32% above the U.S. rate of 10.4. Spending per business is $697K, 21% below the U.S. figure of $878K. At the national ratio of pet businesses to household spending, Idaho would have about 774, against 975 on map listings. There is one business with payroll in the industry for every 1,382 households, against one for every 1,852 across the U.S. The official count rose 22.9% from 2019 to 2023, against +11.4% for the U.S.
Which market in Idaho has the highest market score for pet businesses?
Among 7 scored metro areas in or partly in Idaho, the Logan metro area scores highest, at 79 (high). Among 10 scored small-town markets in or partly in Idaho, the Moscow area scores highest, at 86 (high). Among 28 scored counties in Idaho, Franklin County scores highest, at 85 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Idaho scores 45 for pet businesses (lower middle), #33 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Idaho. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Pet businesses in other states
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Top markets for pet businesses across the U.S. · All business types in Idaho
Related business types in Idaho
- Veterinarians275 listings
- Pet grooming and boarding353 listings
- Pet stores181 listings
Screening a site or an acquisition in Idaho?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.