Small-town market profile · Idaho
Blackfoot, ID area market data
How the Blackfoot area compares with other small-town markets for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 51,153
- +6.4% since 2020
- Households
- 16,132
- Median household income
- $77,878
- +40.4% vs. 2015–2019, before inflation
- Median home value
- $293,300
- Jobs located here
- 15,423
- Highest market score
- 96
- Car washes and detailing, #1 of 441 scored small-town markets
A site report maps the competitors on map listings around any address in the Blackfoot area by name and distance, and the households and spending within reach. Or open the report at the center of the Blackfoot area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Blackfoot area has an estimated 51,153 people and 16,132 households. Population estimates put the population change in the Blackfoot area from 2020 to 2025 at +6.4%, faster than the U.S. (+3.1%). Median household income in the Blackfoot area is $77,878, 4% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 40.4%, before inflation.
Relative to the U.S., household spending in the Blackfoot area runs highest on vehicle maintenance and repairs (an index of 140, where 100 is the U.S. average) and lowest on clothing, shoes and related services (84).
Of the business types scored in the Blackfoot area, car washes and detailers (96), gyms (94) and restaurants and cafes (93) have the highest Groundwork market scores. For car washes and detailers, that ranks #1 of 441 scored small-town markets.
The Blackfoot area is made up of one county, Bingham County. Against the U.S., map listings per household run highest for convenience stores (55% above the U.S. rate) and lowest for real estate businesses (63% below the U.S. rate).
All 56 business types in the Blackfoot area
Highest Groundwork market score first. Each score compares the Blackfoot area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Car washes and detailing | 96 | #1 of 441 | 5 | 3.1 | $4.3M | 172 | Under 3 |
| Gyms | 94 | #2 of 506 | 7 | 4.3 | $2.3M | 175 | Under 3 |
| Restaurants and cafes | 93 | #2 of 538 | 115 | 71.3 | $530K | 143 | 47 |
| Tire shops | 93 | #2 of 431 | 6 | 3.7 | $3.6M | 144 | Under 3 |
| Sit-down restaurants | 92 | #2 of 538 | 63 | 39.1 | $967K | 146 | 16 |
| Fast food and sandwich shops | 88 | #7 of 537 | 14 | 8.7 | $4.4M | 143 | 24 |
| Salons, barbers and spas | 87 | #2 of 538 | 45 | 27.9 | $348K | 164 | 7 |
| Gyms, studios and classes | 87 | #5 of 535 | 19 | 11.8 | $839K | 127 | 3 |
| Barbershops | 87 | #11 of 377 | 5 | 3.1 | $3.1M | 166 | Under 3 |
| Hair salons | 84 | #5 of 538 | 32 | 19.8 | $490K | 114 | 3 |
| Pizza | 83 | #11 of 520 | 11 | 6.8 | $5.5M | 109 | 24 |
| Clothing and shoe stores | 82 | #18 of 536 | 8 | 5.0 | $3.5M | 273 | Under 3 |
| Gas stations | 81 | #26 of 536 | 27 | 16.7 | $2.1M | 87 | 17 |
| Clothing, shoes and laundry | 81 | #29 of 536 | 17 | 10.5 | $1.6M | 185 | 4 |
| Coffee shops and cafes | 80 | #10 of 529 | 11 | 6.8 | $5.5M | 150 | 7 |
| Real estate | 79 | #14 of 536 | 23 | 14.3 | Index only | 281 | 18 |
| Child care and preschools | 78 | #29 of 454 | 9 | 5.6 | $1.1M | 107 | 8 |
| Real estate agents and brokers | 76 | #22 of 533 | 20 | 12.4 | Index only | 257 | 12 |
| Veterinarians | 76 | #26 of 398 | 5 | 3.1 | $3M | 111 | 6 |
| Spas and skin care | 75 | #23 of 504 | 7 | 4.3 | $2.2M | 255 | 4 |
| Pet businesses | 74 | #34 of 527 | 15 | 9.3 | $1M | 114 | 10 |
| Collision repair and body shops | 72 | #49 of 387 | 6 | 3.7 | $3.6M | 117 | 7 |
| Auto repair and car care | 67 | #111 of 538 | 79 | 49.0 | $274K | 102 | 35 |
| Bakeries and dessert shops | 66 | #88 of 507 | 15 | 9.3 | $4.1M | 98 | 7 |
| Grocery and convenience stores | 66 | #121 of 538 | 43 | 26.7 | $2.2M | 66 | 7 |
| Martial arts and dance studios | 63 | #100 of 378 | 10 | 6.2 | $1.6M | 79 | 3 |
| Grocery stores | 63 | #128 of 506 | 13 | 8.1 | $7.4M | 79 | 6 |
| Optometrists and eye care | 61 | #118 of 400 | 5 | 3.1 | $4M | 128 | 6 |
| Convenience stores | 61 | #171 of 529 | 20 | 12.4 | $4.8M | 61 | Under 3 |
| Auto repair shops | 60 | #169 of 538 | 49 | 30.4 | $443K | 100 | 33 |
| Chiropractors | 59 | #148 of 426 | 9 | 5.6 | $2.2M | 93 | 5 |
| Primary care and pediatrics | 58 | #166 of 458 | 11 | 6.8 | $1.8M | 102 | 23 |
| Doctors, dentists and clinics | 58 | #186 of 538 | 90 | 55.8 | $223K | 146 | 66 |
| House cleaning | 56 | #53 of 142 | 5 | 3.1 | $4.1M | 64 | 6 |
| Insurance agencies | 56 | #211 of 537 | 27 | 16.7 | $1.5M | 117 | 23 |
| HVAC and plumbing | 53 | #204 of 476 | 11 | 6.8 | $4M | 84 | 21 |
| Home repair trades | 50 | #275 of 526 | 21 | 13.0 | $2.1M | 86 | 54 |
| Landscaping and lawn care | 48 | #207 of 399 | 11 | 6.8 | $1.8M | 63 | 16 |
| Electricians | 46 | #178 of 295 | 7 | 4.3 | $6.2M | 52 | 24 |
| Lawn, cleaning and pest control | 45 | #279 of 481 | 18 | 11.2 | $1.1M | 67 | 22 |
| Physical therapy | 44 | #251 of 400 | 10 | 6.2 | $2M | 83 | 13 |
| Dentists and orthodontists | 35 | #406 of 526 | 24 | 14.9 | $835K | 85 | 19 |
| Laundromats | Not scored | Not scored | 4 | 2.5 | $6.9M | 55 | 4 |
| Oil change and quick lube | Not scored | Not scored | 3 | 1.9 | $7.2M | 53 | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 3 | 1.9 | $5M | 197 | 4 |
| Property management | Not scored | Not scored | 3 | 1.9 | Index only | 168 | Under 3 |
| Roofing and gutters | Not scored | Not scored | 3 | 1.9 | $14.6M | 172 | 9 |
| Funeral homes | Not scored | Not scored | 2 | 1.2 | $1.2M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 2 | 1.2 | $10.2M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 2 | 1.2 | $7.5M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 1.2 | $8M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.6 | $27.7M | Too few | Under 3 |
| Nail salons | Not scored | Not scored | 1 | 0.6 | $15.7M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Blackfoot area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $21.7M | $1,344 | 140 |
| Gasoline and other fuels | $56M | $3,470 | 134 |
| Food away from home | $60.9M | $3,778 | 93 |
| Groceries | $95.7M | $5,931 | 94 |
| Personal care products and services | $15.7M | $971 | 97 |
| Child care and other personal services | $9.6M | $596 | 103 |
| Memberships, classes and admissions | $15.9M | $988 | 100 |
| Medical and dental services | $20M | $1,243 | 96 |
| Pets | $15M | $933 | 103 |
| Clothing, shoes and related services | $27.7M | $1,718 | 84 |
| Vehicle insurance | $39.7M | $2,461 | 126 |
| Home repairs, maintenance and insurance | $43.7M | $2,712 | 90 |
| Lawn care, cleaning and other household services | $20.3M | $1,259 | 89 |
| Rent and homeowner costs | $280.1M | $17,366 | 104 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Blackfoot area
- Population, 2025 estimate
- 51,153+6.4% since 2020
- Households
- 16,132
- Median age
- 35.3
- Homes lived in by their owners
- 81%
- Vehicles per household
- 2.5
- Land area
- 2,094 sq. mi.
- People per square mile
- 24
- Median household income
- $77,878+40.4% vs. 2015–2019, before inflation
- Average household income
- $96,279
- Median home value
- $293,300
- Jobs located here
- 15,423
- Daytime population
- 43,536Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Blackfoot area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Blackfoot area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Blackfoot area 1
- Bingham County, ID49,664 people
Other markets based in Idaho 12
- Boise City, ID metro area811,115 people
- Coeur d’Alene, ID metro area181,996 people
- Idaho Falls, ID metro area165,361 people
- Twin Falls, ID metro area118,907 people
- Pocatello, ID metro area89,454 people
- Lewiston, ID-WA metro area65,164 people
- Rexburg, ID area68,561 people
- Sandpoint, ID area51,049 people
- Burley, ID area47,691 people
- Moscow, ID area41,049 people
- Hailey, ID area31,433 people
- Mountain Home, ID area29,321 people
Questions
How fast is the Blackfoot, ID area growing?
Population estimates put the Blackfoot area at 51,153 people in 2025, up 6.4% since 2020, faster than the U.S. (+3.1%). It has 16,132 households. Median household income rose 40.4% from the 2015–2019 survey, before inflation.
How much do households in the Blackfoot, ID area spend?
Households in the Blackfoot area spend about $280.1M a year on rent and homeowner costs, $95.7M on groceries and $60.9M on food away from home. Set against the U.S., households in the Blackfoot area spend the most on vehicle maintenance and repairs (an index of 140, where 100 is the U.S. average) and the least on clothing, shoes and related services (84).
Which business types have the highest market scores in the Blackfoot, ID area?
The highest Groundwork market scores in the Blackfoot area are for car washes and detailers (96), gyms (94) and restaurants and cafes (93). The Blackfoot area ranks #1 of 441 scored small-town markets for car washes and detailers.
How does the Blackfoot, ID area compare with the U.S.?
The median household income in the Blackfoot area is $77,878 a year, 4% below the U.S. median of $80,734. The population rose 6.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $293,300, against $332,700 for the U.S. For its number of households, the Blackfoot area has the most map listings, relative to the U.S., for convenience stores (55% above the U.S. rate) and the fewest for real estate businesses (63% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 42 of the 56 business types have a score in the Blackfoot area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Blackfoot area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Idaho · Every U.S. market · How we measure
Screening a site or an acquisition in the Blackfoot area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Blackfoot area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.