Small-town market profile · Idaho
Hailey, ID area market data
How the Hailey area compares with other small-town markets for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 32,436
- +6.1% since 2020
- Households
- 12,631
- Median household income
- $88,522
- Median home value
- $607,600
- Jobs located here
- 16,655
- Highest market score
- 75
- Primary care and pediatrics, #50 of 458 scored small-town markets
A site report maps the competitors on map listings around any address in the Hailey area by name and distance, and the households and spending within reach. Or open the report at the center of the Hailey area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Hailey area has an estimated 32,436 people and 12,631 households. Between 2020 and 2025, the population of the Hailey area grew 6.1%, faster than the U.S. (+3.1%). Median household income in the Hailey area is $88,522, 10% above the U.S. median of $80,734.
Relative to the U.S., household spending in the Hailey area runs highest on vehicle maintenance and repairs (an index of 134, where 100 is the U.S. average) and lowest on clothing, shoes and related services (91).
Of the business types scored in the Hailey area, primary care and pediatric clinics (75), gas stations (75) and auto repair and car care businesses (74) have the highest Groundwork market scores. For primary care and pediatric clinics, that ranks #50 of 458 scored small-town markets.
The Hailey area takes in 3 counties: Blaine County, Lincoln County and Camas County. Against the U.S., map listings per household run highest for landscaping and lawn care companies (2.3 times the U.S. rate) and lowest for fast food and sandwich shops (41% below the U.S. rate).
All 56 business types in the Hailey area
Highest Groundwork market score first. Each score compares the Hailey area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Primary care and pediatrics | 75 | #50 of 458 | 7 | 5.5 | $2.4M | 137 | 14 |
| Gas stations | 75 | #53 of 536 | 23 | 18.2 | $1.8M | 75 | 13 |
| Auto repair and car care | 74 | #49 of 538 | 48 | 38.0 | $337K | 125 | 28 |
| Fast food and sandwich shops | 73 | #65 of 537 | 10 | 7.9 | $5.2M | 171 | 32 |
| Hair salons | 70 | #54 of 538 | 23 | 18.2 | $580K | 135 | 11 |
| Child care and preschools | 69 | #81 of 454 | 8 | 6.3 | $1.1M | 111 | 11 |
| Insurance agencies | 67 | #126 of 537 | 12 | 9.5 | $2.4M | 193 | 17 |
| Gyms | 66 | #79 of 506 | 11 | 8.7 | $1.4M | 104 | 7 |
| Auto repair shops | 66 | #103 of 538 | 32 | 25.3 | $505K | 114 | 26 |
| Salons, barbers and spas | 64 | #98 of 538 | 47 | 37.2 | $284K | 133 | 19 |
| Physical therapy | 63 | #108 of 400 | 6 | 4.8 | $2.8M | 118 | 6 |
| Gyms, studios and classes | 62 | #131 of 535 | 22 | 17.4 | $675K | 102 | 10 |
| Pet stores | 60 | #64 of 220 | 6 | 4.8 | $2.2M | 48 | Under 3 |
| Veterinarians | 60 | #126 of 398 | 6 | 4.8 | $2.2M | 79 | 9 |
| Convenience stores | 60 | #186 of 529 | 20 | 15.8 | $3.9M | 50 | 3 |
| Pizza | 57 | #179 of 520 | 13 | 10.3 | $4M | 79 | 32 |
| Nail salons | 56 | #158 of 387 | 8 | 6.3 | $1.7M | 100 | 3 |
| Roofing and gutters | 55 | #113 of 288 | 5 | 4.0 | $7.5M | 89 | 15 |
| Mortgage brokers and lenders | 54 | #82 of 177 | 7 | 5.5 | Index only | 86 | 3 |
| Spas and skin care | 53 | #215 of 504 | 14 | 11.1 | $953K | 109 | 4 |
| Bakeries and dessert shops | 53 | #227 of 507 | 13 | 10.3 | $4M | 97 | 15 |
| Pet businesses | 52 | #257 of 527 | 22 | 17.4 | $587K | 67 | 15 |
| Yoga, Pilates and fitness studios | 51 | #54 of 112 | 7 | 5.5 | $2.1M | 52 | 7 |
| Property management | 46 | #107 of 180 | 7 | 5.5 | Index only | 60 | 34 |
| Doctors, dentists and clinics | 46 | #318 of 538 | 130 | 102.9 | $131K | 86 | 42 |
| Grocery and convenience stores | 46 | #326 of 538 | 41 | 32.5 | $1.9M | 57 | 13 |
| Collision repair and body shops | 44 | #246 of 387 | 9 | 7.1 | $1.8M | 58 | 8 |
| HVAC and plumbing | 44 | #297 of 476 | 12 | 9.5 | $3.1M | 66 | 30 |
| Clothing and shoe stores | 44 | #326 of 536 | 28 | 22.2 | $845K | 66 | 13 |
| Clothing, shoes and laundry | 43 | #335 of 536 | 40 | 31.7 | $591K | 67 | 13 |
| Dentists and orthodontists | 43 | #336 of 526 | 18 | 14.3 | $949K | 96 | 17 |
| Grocery stores | 42 | #341 of 506 | 15 | 11.9 | $5.3M | 57 | 10 |
| Coffee shops and cafes | 42 | #355 of 529 | 25 | 19.8 | $2.1M | 56 | 15 |
| Restaurants and cafes | 40 | #381 of 538 | 208 | 164.7 | $251K | 68 | 106 |
| Home repair trades | 40 | #387 of 526 | 26 | 20.6 | $1.4M | 60 | 74 |
| Electricians | 39 | #215 of 295 | 9 | 7.1 | $4.2M | 35 | 29 |
| Sit-down restaurants | 39 | #393 of 538 | 125 | 99.0 | $417K | 63 | 59 |
| Real estate | 39 | #408 of 536 | 90 | 71.3 | Index only | 60 | 141 |
| Real estate agents and brokers | 39 | #410 of 533 | 76 | 60.2 | Index only | 57 | 87 |
| House cleaning | 37 | #109 of 142 | 6 | 4.8 | $2.9M | 45 | 36 |
| Landscaping and lawn care | 37 | #296 of 399 | 14 | 11.1 | $1.2M | 42 | 63 |
| Lawn, cleaning and pest control | 37 | #369 of 481 | 21 | 16.6 | $824K | 49 | 99 |
| Chiropractors | Not scored | Not scored | 4 | 3.2 | $4.3M | 178 | 5 |
| Martial arts and dance studios | Not scored | Not scored | 4 | 3.2 | $3.7M | 184 | 3 |
| Pet grooming and boarding | Not scored | Not scored | 4 | 3.2 | $3.2M | 127 | 6 |
| Tire shops | Not scored | Not scored | 4 | 3.2 | $4M | 162 | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 3 | 2.4 | $5.7M | 182 | Under 3 |
| Car washes and detailing | Not scored | Not scored | 2 | 1.6 | $8.1M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 2 | 1.6 | $11.8M | Too few | Under 3 |
| Barbershops | Not scored | Not scored | 1 | 0.8 | $13.3M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.8 | $23.6M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 0.8 | $17.3M | Too few | Under 3 |
| Funeral homes | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Hailey area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $16.2M | $1,281 | 134 |
| Gasoline and other fuels | $40.9M | $3,238 | 125 |
| Food away from home | $52.2M | $4,131 | 101 |
| Groceries | $78.8M | $6,238 | 99 |
| Personal care products and services | $13.3M | $1,056 | 105 |
| Child care and other personal services | $8.9M | $702 | 121 |
| Memberships, classes and admissions | $14.9M | $1,177 | 120 |
| Medical and dental services | $17.1M | $1,352 | 105 |
| Pets | $12.9M | $1,023 | 112 |
| Clothing, shoes and related services | $23.6M | $1,872 | 91 |
| Vehicle insurance | $29.1M | $2,302 | 118 |
| Home repairs, maintenance and insurance | $37.6M | $2,978 | 99 |
| Lawn care, cleaning and other household services | $17.3M | $1,370 | 97 |
| Rent and homeowner costs | $235M | $18,604 | 112 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Hailey area
- Population, 2025 estimate
- 32,436+6.1% since 2020
- Households
- 12,631
- Median age
- 43.6
- Homes lived in by their owners
- 75%
- Vehicles per household
- 2.3
- Land area
- 4,913 sq. mi.
- People per square mile
- 6
- Median household income
- $88,522
- Average household income
- $125,863
- Median home value
- $607,600
- Jobs located here
- 16,655
- Daytime population
- 34,021Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Hailey area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Hailey area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Hailey area 3
- Blaine County, ID24,951 people
- Lincoln County, ID5,358 people
- Camas County, ID1,124 people
Other markets based in Idaho 12
- Boise City, ID metro area811,115 people
- Coeur d’Alene, ID metro area181,996 people
- Idaho Falls, ID metro area165,361 people
- Twin Falls, ID metro area118,907 people
- Pocatello, ID metro area89,454 people
- Lewiston, ID-WA metro area65,164 people
- Rexburg, ID area68,561 people
- Sandpoint, ID area51,049 people
- Blackfoot, ID area49,664 people
- Burley, ID area47,691 people
- Moscow, ID area41,049 people
- Mountain Home, ID area29,321 people
Questions
How fast is the Hailey, ID area growing?
Population estimates put the Hailey area at 32,436 people in 2025, up 6.1% since 2020, faster than the U.S. (+3.1%). It has 12,631 households.
How much do households in the Hailey, ID area spend?
Households in the Hailey area spend about $235M a year on rent and homeowner costs, $78.8M on groceries and $52.2M on food away from home. Set against the U.S., households in the Hailey area spend the most on vehicle maintenance and repairs (an index of 134, where 100 is the U.S. average) and the least on clothing, shoes and related services (91).
Which business types have the highest market scores in the Hailey, ID area?
The highest Groundwork market scores in the Hailey area are for primary care and pediatric clinics (75), gas stations (75) and auto repair and car care businesses (74). The Hailey area ranks #50 of 458 scored small-town markets for primary care and pediatric clinics.
How does the Hailey, ID area compare with the U.S.?
The median household income in the Hailey area is $88,522 a year, 10% above the U.S. median of $80,734. The population rose 6.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $607,600, against $332,700 for the U.S. For its number of households, the Hailey area has the most map listings, relative to the U.S., for landscaping and lawn care companies (2.3 times the U.S. rate) and the fewest for fast food and sandwich shops (41% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 42 of the 56 business types have a score in the Hailey area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Hailey area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Hailey area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Hailey area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.