County profile · Idaho
Payette County, ID market data
Population, household spending and competition for 56 business types in Payette County, each scored against other counties.
- Population, 2025
- 27,824
- +8.8% since 2020
- Households
- 9,692
- Median household income
- $67,673
- +33.8% vs. 2015–2019, before inflation
- Median home value
- $341,800
- Jobs located here
- 7,210
- Highest market score
- 83
- Fast food and sandwich shops, #84 of 2,222 scored counties
A site report maps the competitors on map listings around any address in Payette County by name and distance, and the households and spending within reach. Or open the report at the center of Payette County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 27,824 people live in Payette County, in 9,692 households. Population estimates show Payette County grew 8.8% from 2020 to 2025, faster than the U.S. (+3.1%). The median household income in Payette County is $67,673 a year, 16% below the U.S. median of $80,734. That rose 33.8% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Payette County spend the most on vehicle maintenance and repairs (an index of 130, where 100 is the U.S. average) and the least on clothing, shoes and related services (79).
The highest Groundwork market scores in Payette County are for fast food and sandwich shops (83), sit-down restaurants (81) and restaurants and cafes (79). Payette County ranks #84 of 2,222 scored counties for fast food and sandwich shops.
Payette County is part of the Ontario area. For its number of households, Payette County has the most map listings, relative to the U.S., for pet businesses (2.1 times the U.S. rate) and the fewest for sit-down restaurants (54% below the U.S. rate).
All 56 business types in Payette County
Highest Groundwork market score first. Each score compares Payette County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Fast food and sandwich shops | 83 | #84 of 2,222 | 6 | 6.2 | $5.7M | 186 | 12 |
| Sit-down restaurants | 81 | #106 of 2,405 | 27 | 27.9 | $1.3M | 190 | 12 |
| Restaurants and cafes | 79 | #149 of 2,405 | 59 | 60.9 | $578K | 156 | 30 |
| Auto repair and car care | 77 | #193 of 2,401 | 37 | 38.2 | $325K | 121 | 14 |
| Pizza | 75 | #175 of 2,090 | 6 | 6.2 | $5.7M | 112 | 12 |
| Clothing and shoe stores | 68 | #425 of 2,087 | 6 | 6.2 | $2.6M | 205 | 4 |
| Auto repair shops | 68 | #427 of 2,378 | 23 | 23.7 | $524K | 118 | 13 |
| Clothing, shoes and laundry | 65 | #528 of 2,210 | 11 | 11.3 | $1.4M | 162 | 4 |
| Gas stations | 63 | #634 of 2,358 | 17 | 17.5 | $1.8M | 77 | 12 |
| Barbershops | 57 | #532 of 1,356 | 5 | 5.2 | $1.8M | 94 | Under 3 |
| Primary care and pediatrics | 57 | #629 of 1,656 | 7 | 7.2 | $1.6M | 91 | 11 |
| Gyms | 57 | #670 of 1,792 | 9 | 9.3 | $943K | 72 | Under 3 |
| Gyms, studios and classes | 55 | #833 of 2,088 | 16 | 16.5 | $531K | 80 | Under 3 |
| Insurance agencies | 55 | #953 of 2,272 | 14 | 14.4 | $1.6M | 128 | 13 |
| HVAC and plumbing | 53 | #753 of 1,707 | 6 | 6.2 | $4.2M | 88 | 9 |
| Hair salons | 53 | #1,034 of 2,339 | 23 | 23.7 | $386K | 90 | Under 3 |
| Veterinarians | 52 | #706 of 1,485 | 5 | 5.2 | $1.7M | 61 | Under 3 |
| Home repair trades | 52 | #938 of 2,057 | 11 | 11.3 | $2.3M | 94 | 19 |
| Chiropractors | 51 | #704 of 1,490 | 5 | 5.2 | $2.3M | 95 | 4 |
| Convenience stores | 51 | #1,103 of 2,261 | 12 | 12.4 | $4.6M | 59 | Under 3 |
| Salons, barbers and spas | 51 | #1,139 of 2,385 | 44 | 45.4 | $202K | 95 | Under 3 |
| Grocery and convenience stores | 51 | #1,184 of 2,402 | 26 | 26.8 | $2.1M | 63 | 6 |
| Martial arts and dance studios | 50 | #687 of 1,334 | 6 | 6.2 | $1.4M | 70 | Under 3 |
| Real estate | 48 | #1,185 of 2,229 | 30 | 31.0 | Index only | 124 | 30 |
| Spas and skin care | 46 | #1,036 of 1,769 | 12 | 12.4 | $740K | 84 | Under 3 |
| Pet grooming and boarding | 45 | #853 of 1,461 | 7 | 7.2 | $1.2M | 47 | Under 3 |
| Real estate agents and brokers | 45 | #1,334 of 2,176 | 27 | 27.9 | Index only | 109 | 25 |
| Pet businesses | 45 | #1,350 of 2,200 | 21 | 21.7 | $395K | 45 | Under 3 |
| Coffee shops and cafes | 41 | #1,358 of 2,063 | 13 | 13.4 | $2.6M | 71 | 6 |
| Physical therapy | 40 | #998 of 1,422 | 8 | 8.3 | $1.4M | 59 | 4 |
| Child care and preschools | 40 | #1,119 of 1,611 | 11 | 11.3 | $457K | 46 | 8 |
| Doctors, dentists and clinics | 39 | #1,736 of 2,394 | 97 | 100.1 | $117K | 77 | 30 |
| Dentists and orthodontists | 37 | #1,422 of 1,886 | 13 | 13.4 | $876K | 89 | 11 |
| Landscaping and lawn care | 27 | #1,346 of 1,493 | 9 | 9.3 | $1.3M | 44 | 18 |
| Lawn, cleaning and pest control | 26 | #1,662 of 1,771 | 16 | 16.5 | $726K | 43 | 25 |
| Car washes and detailing | Not scored | Not scored | 4 | 4.1 | $3M | 120 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 4 | 4.1 | $3M | 98 | Under 3 |
| Electricians | Not scored | Not scored | 4 | 4.1 | $6.3M | 52 | 7 |
| Funeral homes | Not scored | Not scored | 4 | 4.1 | $382K | 56 | Under 3 |
| Nail salons | Not scored | Not scored | 4 | 4.1 | $2.2M | 133 | Under 3 |
| Pest control | Not scored | Not scored | 4 | 4.1 | $2.9M | 28 | Under 3 |
| Bakeries and dessert shops | Not scored | Not scored | 3 | 3.1 | $11.4M | 274 | 6 |
| Grocery stores | Not scored | Not scored | 3 | 3.1 | $18.5M | 199 | 6 |
| House cleaning | Not scored | Not scored | 3 | 3.1 | $3.9M | 61 | 7 |
| Laundromats | Not scored | Not scored | 3 | 3.1 | $5.2M | 42 | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 2 | 2.1 | Index only | Too few | Under 3 |
| Tire shops | Not scored | Not scored | 2 | 2.1 | $6M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 1.0 | $15.7M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 1.0 | $12M | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 1 | 1.0 | $11.4M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 1 | 1.0 | $8.3M | Too few | Under 3 |
| Property management | Not scored | Not scored | 1 | 1.0 | Index only | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 1 | 1.0 | $25.1M | Too few | 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 1.0 | $11.4M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 1.0 | $8.5M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Payette County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $12M | $1,242 | 130 |
| Gasoline and other fuels | $31.3M | $3,233 | 125 |
| Food away from home | $34.1M | $3,516 | 86 |
| Groceries | $55.4M | $5,718 | 90 |
| Personal care products and services | $8.9M | $916 | 91 |
| Child care and other personal services | $5M | $518 | 89 |
| Memberships, classes and admissions | $8.5M | $876 | 89 |
| Medical and dental services | $11.4M | $1,175 | 91 |
| Pets | $8.3M | $857 | 94 |
| Clothing, shoes and related services | $15.7M | $1,615 | 79 |
| Vehicle insurance | $22.4M | $2,314 | 118 |
| Home repairs, maintenance and insurance | $25.1M | $2,594 | 86 |
| Lawn care, cleaning and other household services | $11.6M | $1,199 | 85 |
| Rent and homeowner costs | $161.1M | $16,626 | 100 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Payette County
- Population, 2025 estimate
- 27,824+8.8% since 2020
- Households
- 9,692
- Median age
- 40.2
- Homes lived in by their owners
- 75%
- Vehicles per household
- 2.3
- Land area
- 407 sq. mi.
- People per square mile
- 66
- Median household income
- $67,673+33.8% vs. 2015–2019, before inflation
- Average household income
- $82,851
- Median home value
- $341,800
- Jobs located here
- 7,210
- Daytime population
- 22,355Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Payette County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Payette County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Payette County, ID growing?
Population estimates put Payette County at 27,824 people in 2025, up 8.8% since 2020, faster than the U.S. (+3.1%). It has 9,692 households. Against the 2015–2019 survey, median household income rose 33.8%, before inflation.
How much do households in Payette County, ID spend?
Households in Payette County spend about $161.1M a year on rent and homeowner costs, $55.4M on groceries and $34.1M on food away from home. Relative to the U.S., household spending in Payette County runs highest on vehicle maintenance and repairs (an index of 130, where 100 is the U.S. average) and lowest on clothing, shoes and related services (79).
Which business types have the highest market scores in Payette County, ID?
Of the business types scored in Payette County, fast food and sandwich shops (83), sit-down restaurants (81) and restaurants and cafes (79) have the highest Groundwork market scores. For fast food and sandwich shops, that ranks #84 of 2,222 scored counties.
How does Payette County, ID compare with the U.S.?
Median household income in Payette County is $67,673, 16% below the U.S. median of $80,734. The population rose 8.8% from 2020 to 2025, against +3.1% for the U.S. The median home value is $341,800, against $332,700 for the U.S. Against the U.S., map listings per household run highest for pet businesses (2.1 times the U.S. rate) and lowest for sit-down restaurants (54% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 35 of the 56 business types have a score in Payette County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Payette County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Payette County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Payette County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.