Small-town market profile · Idaho
Sandpoint, ID area market data
Population, household spending and competition for 56 business types in the Sandpoint area, each scored against other small-town markets.
- Population, 2025
- 54,420
- +14.8% since 2020
- Households
- 20,283
- Median household income
- $66,979
- +33.3% vs. 2015–2019, before inflation
- Median home value
- $487,900
- Jobs located here
- 16,328
- Highest market score
- 88
- Fast food and sandwich shops, #8 of 537 scored small-town markets
A site report maps the competitors on map listings around any address in the Sandpoint area by name and distance, and the households and spending within reach. Or open the report at the center of the Sandpoint area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 54,420 people live in the Sandpoint area, in 20,283 households. Population estimates put the population change in the Sandpoint area from 2020 to 2025 at +14.8%, faster than the U.S. (+3.1%). The median household income in the Sandpoint area is $66,979 a year, 17% below the U.S. median of $80,734. That rose 33.3% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Sandpoint area spend the most on vehicle maintenance and repairs (an index of 119, where 100 is the U.S. average) and the least on clothing, shoes and related services (82).
The highest Groundwork market scores in the Sandpoint area are for fast food and sandwich shops (88), barbershops (88) and convenience stores (83). The Sandpoint area ranks #8 of 537 scored small-town markets for fast food and sandwich shops.
The Sandpoint area is made up of one county, Bonner County. For its number of households, the Sandpoint area has the most map listings, relative to the U.S., for pet stores (2.7 times the U.S. rate) and the fewest for bakeries and dessert shops (45% below the U.S. rate).
All 56 business types in the Sandpoint area
Highest Groundwork market score first. Each score compares the Sandpoint area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Fast food and sandwich shops | 88 | #8 of 537 | 17 | 8.4 | $4.4M | 143 | 30 |
| Barbershops | 88 | #10 of 377 | 6 | 3.0 | $3.2M | 169 | Under 3 |
| Convenience stores | 83 | #7 of 529 | 9 | 4.4 | $13.1M | 166 | 5 |
| Car washes and detailing | 83 | #12 of 441 | 8 | 3.9 | $2.9M | 114 | 3 |
| Pet grooming and boarding | 82 | #9 of 387 | 7 | 3.5 | $2.6M | 103 | 4 |
| Pizza | 73 | #61 of 520 | 18 | 8.9 | $4.1M | 81 | 30 |
| Grocery and convenience stores | 72 | #56 of 538 | 35 | 17.3 | $3.4M | 99 | 14 |
| Primary care and pediatrics | 71 | #74 of 458 | 10 | 4.9 | $2.4M | 137 | 23 |
| Optometrists and eye care | 69 | #62 of 400 | 6 | 3.0 | $4.1M | 130 | 5 |
| Auto repair shops | 69 | #81 of 538 | 48 | 23.7 | $480K | 108 | 28 |
| Auto repair and car care | 69 | #89 of 538 | 83 | 40.9 | $278K | 103 | 38 |
| Property management | 67 | #30 of 180 | 5 | 2.5 | Index only | 125 | 23 |
| Gyms | 67 | #70 of 506 | 15 | 7.4 | $1.3M | 100 | 9 |
| Bakeries and dessert shops | 66 | #79 of 507 | 11 | 5.4 | $6.7M | 162 | 22 |
| Hair salons | 66 | #87 of 538 | 44 | 21.7 | $435K | 101 | 9 |
| Child care and preschools | 66 | #110 of 454 | 13 | 6.4 | $908K | 91 | 15 |
| Martial arts and dance studios | 65 | #83 of 378 | 10 | 4.9 | $2M | 97 | 6 |
| Collision repair and body shops | 65 | #92 of 387 | 9 | 4.4 | $2.6M | 83 | 6 |
| Nail salons | 65 | #96 of 387 | 11 | 5.4 | $1.7M | 104 | Under 3 |
| Gas stations | 65 | #114 of 536 | 38 | 18.7 | $1.6M | 65 | 22 |
| Clothing and shoe stores | 64 | #149 of 536 | 23 | 11.3 | $1.5M | 117 | 10 |
| Clothing, shoes and laundry | 63 | #152 of 536 | 30 | 14.8 | $1.1M | 130 | 13 |
| Grocery stores | 62 | #135 of 506 | 14 | 6.9 | $8.4M | 90 | 9 |
| HVAC and plumbing | 61 | #127 of 476 | 11 | 5.4 | $4.9M | 104 | 31 |
| Tire shops | 61 | #142 of 431 | 11 | 5.4 | $2.1M | 84 | 6 |
| Home repair trades | 60 | #137 of 526 | 21 | 10.4 | $2.6M | 107 | 74 |
| Sit-down restaurants | 58 | #187 of 538 | 103 | 50.8 | $718K | 108 | 47 |
| Veterinarians | 56 | #154 of 398 | 10 | 4.9 | $1.8M | 67 | 11 |
| Gyms, studios and classes | 54 | #230 of 535 | 35 | 17.3 | $558K | 84 | 15 |
| Insurance agencies | 52 | #248 of 537 | 29 | 14.3 | $1.5M | 116 | 31 |
| Mortgage brokers and lenders | 51 | #88 of 177 | 9 | 4.4 | Index only | 98 | 10 |
| Salons, barbers and spas | 51 | #262 of 538 | 99 | 48.8 | $193K | 91 | 16 |
| Yoga, Pilates and fitness studios | 49 | #61 of 112 | 10 | 4.9 | $2M | 48 | 9 |
| Restaurants and cafes | 48 | #285 of 538 | 237 | 116.8 | $312K | 84 | 100 |
| Doctors, dentists and clinics | 47 | #301 of 538 | 153 | 75.4 | $160K | 105 | 72 |
| Electricians | 46 | #179 of 295 | 9 | 4.4 | $6M | 50 | 33 |
| Spas and skin care | 46 | #307 of 504 | 37 | 18.2 | $517K | 59 | 4 |
| Dentists and orthodontists | 45 | #308 of 526 | 22 | 10.8 | $1.1M | 113 | 23 |
| Pet stores | 43 | #146 of 220 | 11 | 5.4 | $1.7M | 37 | 4 |
| Real estate agents and brokers | 41 | #377 of 533 | 91 | 44.9 | Index only | 70 | 58 |
| Real estate | 41 | #385 of 536 | 107 | 52.8 | Index only | 75 | 105 |
| Pet businesses | 40 | #388 of 527 | 47 | 23.2 | $389K | 44 | 19 |
| Chiropractors | 39 | #301 of 426 | 20 | 9.9 | $1.2M | 51 | 9 |
| Physical therapy | 38 | #298 of 400 | 17 | 8.4 | $1.4M | 60 | 12 |
| House cleaning | 37 | #108 of 142 | 8 | 3.9 | $3.1M | 49 | 21 |
| Landscaping and lawn care | 36 | #300 of 399 | 18 | 8.9 | $1.4M | 48 | 36 |
| Coffee shops and cafes | 36 | #429 of 529 | 55 | 27.1 | $1.3M | 36 | 22 |
| Lawn, cleaning and pest control | 34 | #405 of 481 | 28 | 13.8 | $897K | 53 | 57 |
| Funeral homes | Not scored | Not scored | 3 | 1.5 | $1.2M | 184 | Under 3 |
| Laundromats | Not scored | Not scored | 3 | 1.5 | $11.4M | 91 | 3 |
| Home inspectors | Not scored | Not scored | 2 | 1.0 | Index only | Too few | 4 |
| Pest control | Not scored | Not scored | 2 | 1.0 | $12.6M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.5 | $34.3M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.5 | $23.1M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 1 | 0.5 | $54.4M | Too few | 10 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.5 | $24.4M | Too few | Under 3 |
Household spending in the Sandpoint area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $23.1M | $1,137 | 119 |
| Gasoline and other fuels | $59.3M | $2,923 | 113 |
| Food away from home | $74M | $3,646 | 90 |
| Groceries | $117.7M | $5,801 | 92 |
| Personal care products and services | $19.1M | $943 | 94 |
| Child care and other personal services | $11.8M | $582 | 100 |
| Memberships, classes and admissions | $19.5M | $962 | 98 |
| Medical and dental services | $24.4M | $1,203 | 93 |
| Pets | $18.3M | $901 | 99 |
| Clothing, shoes and related services | $34.3M | $1,689 | 82 |
| Vehicle insurance | $42.1M | $2,075 | 106 |
| Home repairs, maintenance and insurance | $54.4M | $2,680 | 89 |
| Lawn care, cleaning and other household services | $25.1M | $1,239 | 88 |
| Rent and homeowner costs | $345.9M | $17,052 | 102 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Sandpoint area
- Population, 2025 estimate
- 54,420+14.8% since 2020
- Households
- 20,283
- Median age
- 47.4
- Homes lived in by their owners
- 78%
- Vehicles per household
- 2.1
- Land area
- 1,733 sq. mi.
- People per square mile
- 29
- Median household income
- $66,979+33.3% vs. 2015–2019, before inflation
- Average household income
- $98,751
- Median home value
- $487,900
- Jobs located here
- 16,328
- Daytime population
- 48,152Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Sandpoint area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Sandpoint area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Sandpoint area 1
- Bonner County, ID51,049 people
Other markets based in Idaho 12
- Boise City, ID metro area811,115 people
- Coeur d’Alene, ID metro area181,996 people
- Idaho Falls, ID metro area165,361 people
- Twin Falls, ID metro area118,907 people
- Pocatello, ID metro area89,454 people
- Lewiston, ID-WA metro area65,164 people
- Rexburg, ID area68,561 people
- Blackfoot, ID area49,664 people
- Burley, ID area47,691 people
- Moscow, ID area41,049 people
- Hailey, ID area31,433 people
- Mountain Home, ID area29,321 people
Questions
How fast is the Sandpoint, ID area growing?
Population estimates put the Sandpoint area at 54,420 people in 2025, up 14.8% since 2020, faster than the U.S. (+3.1%). It has 20,283 households. Against the 2015–2019 survey, median household income rose 33.3%, before inflation.
How much do households in the Sandpoint, ID area spend?
Households in the Sandpoint area spend about $345.9M a year on rent and homeowner costs, $117.7M on groceries and $74M on food away from home. Relative to the U.S., household spending in the Sandpoint area runs highest on vehicle maintenance and repairs (an index of 119, where 100 is the U.S. average) and lowest on clothing, shoes and related services (82).
Which business types have the highest market scores in the Sandpoint, ID area?
Of the business types scored in the Sandpoint area, fast food and sandwich shops (88), barbershops (88) and convenience stores (83) have the highest Groundwork market scores. For fast food and sandwich shops, that ranks #8 of 537 scored small-town markets.
How does the Sandpoint, ID area compare with the U.S.?
Median household income in the Sandpoint area is $66,979, 17% below the U.S. median of $80,734. The population rose 14.8% from 2020 to 2025, against +3.1% for the U.S. The median home value is $487,900, against $332,700 for the U.S. Against the U.S., map listings per household run highest for pet stores (2.7 times the U.S. rate) and lowest for bakeries and dessert shops (45% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 48 of the 56 business types have a score in the Sandpoint area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Sandpoint area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Idaho · Every U.S. market · How we measure
Screening a site or an acquisition in the Sandpoint area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Sandpoint area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.