Metro area profile · Idaho
Pocatello, ID metro area market data
Population, household spending and competition for 56 business types in the Pocatello metro area, each scored against other metro areas.
- Population, 2025
- 91,591
- +4.9% since 2020
- Households
- 33,590
- Median household income
- $66,499
- Median home value
- $300,700
- Jobs located here
- 35,810
- Highest market score
- 74
- Nail salons, #21 of 387 scored metro areas
A site report maps the competitors on map listings around any address in the Pocatello metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Pocatello metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 91,591 people live in the Pocatello metro area, in 33,590 households. Population estimates show the Pocatello metro area grew 4.9% from 2020 to 2025, faster than the U.S. (+3.1%). The median household income in the Pocatello metro area is $66,499 a year, 18% below the U.S. median of $80,734.
Set against the U.S., households in the Pocatello metro area spend the most on vehicle maintenance and repairs (an index of 117, where 100 is the U.S. average) and the least on clothing, shoes and related services (79).
The highest Groundwork market scores in the Pocatello metro area are for nail salons (74), barbershops (69) and tire shops (61). The Pocatello metro area ranks #21 of 387 scored metro areas for nail salons.
The Pocatello metro area is made up of one county, Bannock County. For its number of households, the Pocatello metro area has the most map listings, relative to the U.S., for property management companies (90% above the U.S. rate) and the fewest for nail salons (50% below the U.S. rate).
All 56 business types in the Pocatello metro area
Highest Groundwork market score first. Each score compares the Pocatello metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Nail salons | 74 | #21 of 387 | 10 | 3.0 | $3.1M | 184 | 4 |
| Barbershops | 69 | #55 of 387 | 11 | 3.3 | $2.8M | 148 | Under 3 |
| Tire shops | 61 | #124 of 386 | 11 | 3.3 | $3.4M | 137 | 9 |
| Pizza | 60 | #112 of 387 | 20 | 6.0 | $5.9M | 117 | 66 |
| Veterinarians | 60 | #114 of 384 | 9 | 2.7 | $3.2M | 119 | 11 |
| Real estate agents and brokers | 58 | #103 of 387 | 75 | 22.3 | Index only | 137 | 60 |
| Pet stores | 58 | #127 of 382 | 5 | 1.5 | $5.8M | 129 | 4 |
| Mortgage brokers and lenders | 57 | #129 of 373 | 15 | 4.5 | Index only | 95 | 4 |
| Auto repair shops | 56 | #147 of 387 | 79 | 23.5 | $477K | 107 | 46 |
| Grocery and convenience stores | 56 | #159 of 387 | 56 | 16.7 | $3.4M | 101 | 16 |
| Real estate | 55 | #132 of 387 | 109 | 32.5 | Index only | 118 | 88 |
| Auto repair and car care | 55 | #161 of 387 | 135 | 40.2 | $279K | 104 | 66 |
| Grocery stores | 55 | #164 of 387 | 19 | 5.7 | $10.1M | 108 | 11 |
| Yoga, Pilates and fitness studios | 54 | #133 of 347 | 9 | 2.7 | $3.4M | 83 | 8 |
| Gyms | 54 | #153 of 387 | 31 | 9.2 | $976K | 75 | 8 |
| Sit-down restaurants | 54 | #159 of 387 | 167 | 49.7 | $711K | 107 | 56 |
| Roofing and gutters | 51 | #184 of 381 | 9 | 2.7 | $9.6M | 114 | 8 |
| Pet businesses | 51 | #188 of 387 | 37 | 11.0 | $787K | 90 | 20 |
| Car washes and detailing | 49 | #202 of 387 | 17 | 5.1 | $2.2M | 88 | 9 |
| Pet grooming and boarding | 49 | #212 of 386 | 20 | 6.0 | $1.5M | 57 | 5 |
| Clothing, shoes and laundry | 49 | #213 of 387 | 68 | 20.2 | $806K | 92 | 16 |
| Gas stations | 48 | #212 of 387 | 50 | 14.9 | $2M | 82 | 35 |
| Child care and preschools | 47 | #218 of 387 | 20 | 6.0 | $909K | 91 | 29 |
| Collision repair and body shops | 47 | #218 of 381 | 14 | 4.2 | $2.7M | 87 | 10 |
| Convenience stores | 47 | #222 of 387 | 31 | 9.2 | $6.2M | 78 | 5 |
| Clothing and shoe stores | 47 | #227 of 387 | 51 | 15.2 | $1.1M | 85 | 16 |
| Salons, barbers and spas | 44 | #263 of 387 | 164 | 48.8 | $187K | 88 | 34 |
| Hair salons | 43 | #260 of 387 | 87 | 25.9 | $353K | 82 | 18 |
| Restaurants and cafes | 42 | #246 of 387 | 342 | 101.8 | $347K | 94 | 150 |
| Property management | 42 | #260 of 374 | 19 | 5.7 | Index only | 53 | 16 |
| Fast food and sandwich shops | 41 | #256 of 387 | 53 | 15.8 | $2.2M | 73 | 66 |
| Chiropractors | 40 | #265 of 386 | 18 | 5.4 | $2.2M | 92 | 15 |
| Gyms, studios and classes | 39 | #298 of 387 | 64 | 19.1 | $473K | 71 | 20 |
| Insurance agencies | 38 | #266 of 387 | 65 | 19.4 | $1.1M | 85 | 42 |
| Home repair trades | 37 | #296 of 387 | 42 | 12.5 | $2.1M | 85 | 70 |
| Coffee shops and cafes | 37 | #300 of 387 | 34 | 10.1 | $3.5M | 94 | 27 |
| Funeral homes | 36 | #275 of 377 | 8 | 2.4 | $531K | 78 | 5 |
| House cleaning | 36 | #299 of 375 | 8 | 2.4 | $5M | 79 | 21 |
| HVAC and plumbing | 35 | #305 of 387 | 21 | 6.3 | $4.1M | 87 | 40 |
| Landscaping and lawn care | 34 | #290 of 385 | 22 | 6.5 | $1.8M | 62 | 31 |
| Primary care and pediatrics | 32 | #320 of 387 | 29 | 8.6 | $1.4M | 77 | 79 |
| Martial arts and dance studios | 32 | #343 of 387 | 24 | 7.1 | $1.3M | 63 | 12 |
| Pest control | 31 | #296 of 345 | 9 | 2.7 | $4.5M | 44 | 4 |
| Electricians | 31 | #344 of 383 | 12 | 3.6 | $7.2M | 60 | 22 |
| Lawn, cleaning and pest control | 30 | #338 of 387 | 39 | 11.6 | $1M | 61 | 56 |
| Spas and skin care | 30 | #365 of 387 | 51 | 15.2 | $602K | 69 | 10 |
| Bakeries and dessert shops | 29 | #349 of 387 | 37 | 11.0 | $3.2M | 77 | 31 |
| Doctors, dentists and clinics | 28 | #350 of 387 | 333 | 99.1 | $119K | 78 | 223 |
| Laundromats | 27 | #321 of 364 | 6 | 1.8 | $9.1M | 73 | Under 3 |
| Optometrists and eye care | 27 | #351 of 386 | 17 | 5.1 | $2.3M | 74 | 10 |
| Physical therapy | 24 | #364 of 386 | 32 | 9.5 | $1.2M | 51 | 50 |
| Dentists and orthodontists | 24 | #370 of 387 | 61 | 18.2 | $648K | 66 | 62 |
| Oil change and quick lube | Not scored | Not scored | 4 | 1.2 | $9.4M | 69 | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.3 | $54.8M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.3 | $39.6M | Too few | 7 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Pocatello metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $37.7M | $1,123 | 117 |
| Gasoline and other fuels | $98M | $2,916 | 112 |
| Food away from home | $118.7M | $3,533 | 87 |
| Groceries | $191.3M | $5,695 | 90 |
| Personal care products and services | $30.7M | $915 | 91 |
| Child care and other personal services | $18.2M | $541 | 93 |
| Memberships, classes and admissions | $30.3M | $901 | 92 |
| Medical and dental services | $39.6M | $1,178 | 91 |
| Pets | $29.1M | $867 | 95 |
| Clothing, shoes and related services | $54.8M | $1,631 | 79 |
| Vehicle insurance | $69.7M | $2,076 | 106 |
| Home repairs, maintenance and insurance | $86.6M | $2,580 | 85 |
| Lawn care, cleaning and other household services | $40.3M | $1,199 | 85 |
| Rent and homeowner costs | $558.3M | $16,621 | 100 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Pocatello metro area
- Population, 2025 estimate
- 91,591+4.9% since 2020
- Households
- 33,590
- Median age
- 35.9
- Homes lived in by their owners
- 70%
- Vehicles per household
- 2.0
- Land area
- 1,113 sq. mi.
- People per square mile
- 80
- Median household income
- $66,499
- Average household income
- $87,434
- Median home value
- $300,700
- Jobs located here
- 35,810
- Daytime population
- 86,430Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Pocatello metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Pocatello metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Pocatello metro area 1
- Bannock County, ID89,454 people
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- Lewiston, ID-WA metro area65,164 people
- Rexburg, ID area68,561 people
- Sandpoint, ID area51,049 people
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- Burley, ID area47,691 people
- Moscow, ID area41,049 people
- Hailey, ID area31,433 people
- Mountain Home, ID area29,321 people
Questions
How fast is the Pocatello, ID metro area growing?
Population estimates put the Pocatello metro area at 91,591 people in 2025, up 4.9% since 2020, faster than the U.S. (+3.1%). It has 33,590 households.
How much do households in the Pocatello, ID metro area spend?
Households in the Pocatello metro area spend about $558.3M a year on rent and homeowner costs, $191.3M on groceries and $118.7M on food away from home. Relative to the U.S., household spending in the Pocatello metro area runs highest on vehicle maintenance and repairs (an index of 117, where 100 is the U.S. average) and lowest on clothing, shoes and related services (79).
Which business types have the highest market scores in the Pocatello, ID metro area?
Of the business types scored in the Pocatello metro area, nail salons (74), barbershops (69) and tire shops (61) have the highest Groundwork market scores. For nail salons, that ranks #21 of 387 scored metro areas.
How does the Pocatello, ID metro area compare with the U.S.?
Median household income in the Pocatello metro area is $66,499, 18% below the U.S. median of $80,734. The population rose 4.9% from 2020 to 2025, against +3.1% for the U.S. The median home value is $300,700, against $332,700 for the U.S. Against the U.S., map listings per household run highest for property management companies (90% above the U.S. rate) and lowest for nail salons (50% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 52 of the 56 business types have a score in the Pocatello metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Pocatello metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Pocatello metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Pocatello metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.