Beauty and personal care · County · Maine
Hair salons in Lincoln County, ME
Competitor counts, household spending and official business counts for hair salons in Lincoln County, ME, set against other counties and the U.S.
Groundwork market score · out of 100
Score 53 out of 100: Upper middle
Ranked #1,008 of 2,339 scored counties
#11 of 16 scored counties in Maine
- Listings
- 33
- 10 chain locations (30%)
- Official establishments
- 15
- Businesses with payroll, 2023
- Household spending a year
- $16.1M
- On personal care products and services · $973 a household
- Spending per listing
- $489K
- 14% above the U.S.
- Listings per 10k households
- 19.9
- 15% below the U.S.
- Population, 2025
- 36,595
- +3.8% since 2020
See the hair salons around any address in Lincoln County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Lincoln County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 33 hair salons in Lincoln County. Chain locations make up 30% of them, against 14% across the U.S. Per 10,000 households, that is 19.9, 15% below the U.S. rate of 23.4.
Household spending on personal care products and services in Lincoln County comes to about $16.1M a year: $973 per household, 3% below the U.S. average. That is about $489K of household spending for each salon on map listings, 14% above the U.S. figure of $430K. That spending covers all personal care products and services, which hair salons share with other businesses in the trade.
The official count of businesses with payroll classed as beauty salons in Lincoln County was 15 in 2023. That is one for every 1,106 households, against one for every 1,535 across the U.S. Official counts list 50 one-person businesses without payroll.
Between 2020 and 2025, the population of Lincoln County grew 3.8%, faster than the U.S. (+3.1%). The Groundwork market score for hair salons in Lincoln County is 53 (upper middle), #1,008 of 2,339 scored counties and #11 of 16 scored counties in Maine.
How Lincoln County compares
The same measures for Maine and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Lincoln County | Maine | U.S. |
|---|---|---|---|
| Listings per 10k households | 19.9 | 22.0 | 23.4 |
| Spending per listing | $489K | $443K | $430K |
| Households per official establishment | 1,106 | 2,038 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | −3.9% | +6.0% |
| Population growth, 2020–2025 | +3.8% | +3.7% | +3.1% |
| Spending per household on personal care products and services | $973 | $973 | $1,005 |
| Median household income | $76,875 | $74,733 | $80,734 |
| Groundwork market score | 53 | 55 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 13 → 15
- Employees, 2023
- 38
- Annual payroll, 2023
- $1.1M
- One-person businesses, 2023
- 50Businesses with no payroll
- Map listings, September 2026
- 3310 chain locations
- Listings at the U.S. rate for this spending
- 38The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as beauty salons in Lincoln County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Lincoln County
- Population, 2025 estimate
- 36,595+3.8% since 2020
- Households
- 16,592
- Median age
- 50.2
- Homes lived in by their owners
- 83%
- Vehicles per household
- 1.9
- Land area
- 456 sq. mi.
- People per square mile
- 79
- Median household income
- $76,875+33.2% vs. 2015–2019, before inflation
- Average household income
- $99,809
- Median home value
- $332,700
- Jobs located here
- 10,443
- Daytime population
- 32,341Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Lincoln County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of Lincoln County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Maine
Every Maine market ranked →The highest-scoring counties in Maine for hair salons, numbered among those based in Maine, with Lincoln County marked.
Top counties in Maine
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1York County, ME | 72 | 190 | 20.8 | $501K | +4.8% | #247 of 2,339 |
| 2Waldo County, ME | 65 | 29 | 16.6 | $558K | +2.6% | #448 of 2,339 |
| 3Somerset County, ME | 65 | 39 | 16.8 | $499K | +2.3% | #457 of 2,339 |
| 4Sagadahoc County, ME | 64 | 35 | 21.3 | $478K | +3.4% | #503 of 2,339 |
| 5Oxford County, ME | 63 | 46 | 19.1 | $459K | +4.2% | #553 of 2,339 |
| 6Kennebec County, ME | 63 | 118 | 21.7 | $425K | +3.5% | #561 of 2,339 |
| 7Piscataquis County, ME | 60 | 14 | 16.7 | $513K | +3.5% | #679 of 2,339 |
| 8Androscoggin County, ME | 58 | 90 | 19.2 | $474K | +4.8% | #781 of 2,339 |
| 9Aroostook County, ME | 55 | 53 | 17.7 | $475K | −0.7% | #914 of 2,339 |
| 10Penobscot County, ME | 54 | 153 | 23.5 | $391K | +3.8% | #985 of 2,339 |
| 11Lincoln County, ME | 53 | 33 | 19.9 | $489K | +3.8% | #1,008 of 2,339 |
Other business types in Lincoln County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas56
- Hair salons53
- Barbershops
- Nail salons
- Spas and skin care48
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in Lincoln County, ME?
Lincoln County has 33 hair salons on map listings as of September 2026. 10 of them (30%) are chain locations. The listings count hair and beauty salons. Official counts show 15 businesses with payroll classed as beauty salons in 2023. Official counts also show 50 one-person businesses without payroll.
How much do households in Lincoln County, ME spend on personal care products and services?
About $16.1M a year, or $973 per household. That is 3% below the U.S. average (an index of 97, where 100 is the U.S. average). Spread across the 33 hair salons on map listings, it comes to $489K per salon. The spending figure covers all personal care products and services, not only hair salons. It is estimated from the incomes of the 16,592 households in Lincoln County and national spending patterns by income.
How does Lincoln County, ME compare with the U.S. for hair salons?
Lincoln County has 19.9 hair salons per 10,000 households, 15% below the U.S. rate of 23.4. Spending per salon is $489K, 14% above the U.S. figure of $430K. At the national ratio of hair salons to household spending, Lincoln County would have about 38, against 33 on map listings. There is one business with payroll in the industry for every 1,106 households, against one for every 1,535 across the U.S.
How fast is Lincoln County, ME growing?
Population estimates put Lincoln County at 36,595 people in 2025, up 3.8% since 2020, faster than the U.S. (+3.1%). It has 16,592 households. The median household income in Lincoln County is $76,875 a year, 5% below the U.S. median of $80,734. That rose 33.2% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Lincoln County scores 53 for hair salons (upper middle), #1,008 of 2,339 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Lincoln County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in Lincoln County
Screening a site or an acquisition in Lincoln County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Lincoln County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.