Beauty and personal care · County · Maine
Hair salons in Waldo County, ME
The hair salons in Waldo County, ME, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 65 out of 100: Upper middle
Ranked #448 of 2,339 scored counties
#2 of 16 scored counties in Maine
- Listings
- 29
- 6 chain locations (21%)
- Official establishments
- 8
- Businesses with payroll, 2023
- Household spending a year
- $16.2M
- On personal care products and services · $927 a household
- Spending per listing
- $558K
- 30% above the U.S.
- Listings per 10k households
- 16.6
- 29% below the U.S.
- Population, 2025
- 40,693
- +2.6% since 2020
See the hair salons around any address in Waldo County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Waldo County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $927 per household (8% below the U.S. average), households in Waldo County spend about $16.2M a year on personal care products and services. That works out to $558K per salon, 30% above the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.
There are 29 hair salons on map listings in Waldo County as of September 2026. 6 of them (21%) are chain locations, against 14% across the U.S. Per 10,000 households, that is 16.6, 29% below the U.S. rate of 23.4.
The official count of businesses with payroll classed as beauty salons in Waldo County was 8 in 2023. That is one for every 2,184 households, against one for every 1,535 across the U.S. Another 58 one-person businesses have no payroll, by official counts.
Between 2020 and 2025, the population of Waldo County grew 2.6%, slower than the U.S. (+3.1%). For hair salons, Waldo County has a Groundwork market score of 65 (upper middle): #448 of 2,339 scored counties and #2 of 16 scored counties in Maine. That puts it in the top quarter of counties.
How Waldo County compares
The same measures for Maine and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Waldo County | Maine | U.S. |
|---|---|---|---|
| Listings per 10k households | 16.6 | 22.0 | 23.4 |
| Spending per listing | $558K | $443K | $430K |
| Households per official establishment | 2,184 | 2,038 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | −3.9% | +6.0% |
| Population growth, 2020–2025 | +2.6% | +3.7% | +3.1% |
| Spending per household on personal care products and services | $927 | $973 | $1,005 |
| Median household income | $72,782 | $74,733 | $80,734 |
| Groundwork market score | 65 | 55 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 8 → 8
- Employees, 2023
- 26
- Annual payroll, 2023
- $770K
- One-person businesses, 2023
- 58Businesses with no payroll
- Map listings, September 2026
- 296 chain locations
- Listings at the U.S. rate for this spending
- 38The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as beauty salons in Waldo County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Waldo County
- Population, 2025 estimate
- 40,693+2.6% since 2020
- Households
- 17,470
- Median age
- 46.6
- Homes lived in by their owners
- 82%
- Vehicles per household
- 1.9
- Land area
- 730 sq. mi.
- People per square mile
- 55
- Median household income
- $72,782+40.2% vs. 2015–2019, before inflation
- Average household income
- $91,541
- Median home value
- $257,700
- Jobs located here
- 11,338
- Daytime population
- 35,620Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Waldo County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of Waldo County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Maine
Every Maine market ranked →The highest-scoring counties in Maine for hair salons, numbered among those based in Maine, with Waldo County marked.
Top counties in Maine
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1York County, ME | 72 | 190 | 20.8 | $501K | +4.8% | #247 of 2,339 |
| 2Waldo County, ME | 65 | 29 | 16.6 | $558K | +2.6% | #448 of 2,339 |
| 3Somerset County, ME | 65 | 39 | 16.8 | $499K | +2.3% | #457 of 2,339 |
| 4Sagadahoc County, ME | 64 | 35 | 21.3 | $478K | +3.4% | #503 of 2,339 |
| 5Oxford County, ME | 63 | 46 | 19.1 | $459K | +4.2% | #553 of 2,339 |
| 6Kennebec County, ME | 63 | 118 | 21.7 | $425K | +3.5% | #561 of 2,339 |
| 7Piscataquis County, ME | 60 | 14 | 16.7 | $513K | +3.5% | #679 of 2,339 |
| 8Androscoggin County, ME | 58 | 90 | 19.2 | $474K | +4.8% | #781 of 2,339 |
| 9Aroostook County, ME | 55 | 53 | 17.7 | $475K | −0.7% | #914 of 2,339 |
| 10Penobscot County, ME | 54 | 153 | 23.5 | $391K | +3.8% | #985 of 2,339 |
Other business types in Waldo County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas67
- Hair salons65
- Barbershops
- Nail salons
- Spas and skin care69
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in Waldo County, ME?
As of September 2026, map listings count 29 hair salons in Waldo County. 6 of them (21%) are chain locations. The listings count hair and beauty salons. Official counts show 8 businesses with payroll classed as beauty salons in 2023. Official counts list 58 one-person businesses without payroll.
How much do households in Waldo County, ME spend on personal care products and services?
About $16.2M a year, or $927 per household. That is 8% below the U.S. average (an index of 92, where 100 is the U.S. average). Spread across the 29 hair salons on map listings, it comes to $558K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 17,470 households in Waldo County and national spending patterns by income.
How does Waldo County, ME compare with the U.S. for hair salons?
Waldo County has 16.6 hair salons per 10,000 households, 29% below the U.S. rate of 23.4. Spending per salon is $558K, 30% above the U.S. figure of $430K. At the U.S. ratio of hair salons to household spending, Waldo County would have about 38, against 29 on map listings. There is one business with payroll in the industry for every 2,184 households, against one for every 1,535 across the U.S.
How fast is Waldo County, ME growing?
Population estimates put Waldo County at 40,693 people in 2025, up 2.6% since 2020, slower than the U.S. (+3.1%). It has 17,470 households. Median household income in Waldo County is $72,782, 10% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 40.2%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Waldo County scores 65 for hair salons (upper middle), #448 of 2,339 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Waldo County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in Waldo County
Screening a site or an acquisition in Waldo County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Waldo County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.