Beauty and personal care · County · Maine
Hair salons in Somerset County, ME
Competitor counts, household spending and official business counts for hair salons in Somerset County, ME, set against other counties and the U.S.
Groundwork market score · out of 100
Score 65 out of 100: Upper middle
Ranked #457 of 2,339 scored counties
#3 of 16 scored counties in Maine
- Listings
- 39
- 1 chain location (3%)
- Official establishments
- 4
- Businesses with payroll, 2023
- Household spending a year
- $19.5M
- On personal care products and services · $839 a household
- Spending per listing
- $499K
- 16% above the U.S.
- Listings per 10k households
- 16.8
- 28% below the U.S.
- Population, 2025
- 51,620
- +2.3% since 2020
See the hair salons around any address in Somerset County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Somerset County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Somerset County spend about $19.5M a year on personal care products and services, or $839 per household, 16% below the U.S. average. Spread across 39 hair salons, that is $499K per salon, 16% above the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.
Somerset County has 39 hair salons on map listings as of September 2026. One of them (3%) is a chain location, against 14% across the U.S. That is 16.8 per 10,000 households, 28% below the U.S. rate of 23.4.
Official counts show 4 businesses with payroll classed as beauty salons in Somerset County in 2023. That is one for every 5,802 households, against one for every 1,535 across the U.S. Official counts also show 124 one-person businesses without payroll.
Population estimates show Somerset County grew 2.3% from 2020 to 2025, slower than the U.S. (+3.1%). The Groundwork market score for hair salons in Somerset County is 65 (upper middle), #457 of 2,339 scored counties and #3 of 16 scored counties in Maine. That puts it in the top quarter of counties.
How Somerset County compares
The same measures for Maine and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Somerset County | Maine | U.S. |
|---|---|---|---|
| Listings per 10k households | 16.8 | 22.0 | 23.4 |
| Spending per listing | $499K | $443K | $430K |
| Households per official establishment | 5,802 | 2,038 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | −3.9% | +6.0% |
| Population growth, 2020–2025 | +2.3% | +3.7% | +3.1% |
| Spending per household on personal care products and services | $839 | $973 | $1,005 |
| Median household income | $58,179 | $74,733 | $80,734 |
| Groundwork market score | 65 | 55 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 5 → 4
- Employees, 2023
- 7
- Annual payroll, 2023
- $121K
- One-person businesses, 2023
- 124Businesses with no payroll
- Map listings, September 2026
- 391 chain location
- Listings at the U.S. rate for this spending
- 45The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as beauty salons in Somerset County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Somerset County
- Population, 2025 estimate
- 51,620+2.3% since 2020
- Households
- 23,209
- Median age
- 46.3
- Homes lived in by their owners
- 77%
- Vehicles per household
- 1.8
- Land area
- 3,924 sq. mi.
- People per square mile
- 13
- Median household income
- $58,179+31.5% vs. 2015–2019, before inflation
- Average household income
- $76,305
- Median home value
- $166,900
- Jobs located here
- 16,253
- Daytime population
- 42,930Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Somerset County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of Somerset County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Maine
Every Maine market ranked →The highest-scoring counties in Maine for hair salons, numbered among those based in Maine, with Somerset County marked.
Top counties in Maine
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1York County, ME | 72 | 190 | 20.8 | $501K | +4.8% | #247 of 2,339 |
| 2Waldo County, ME | 65 | 29 | 16.6 | $558K | +2.6% | #448 of 2,339 |
| 3Somerset County, ME | 65 | 39 | 16.8 | $499K | +2.3% | #457 of 2,339 |
| 4Sagadahoc County, ME | 64 | 35 | 21.3 | $478K | +3.4% | #503 of 2,339 |
| 5Oxford County, ME | 63 | 46 | 19.1 | $459K | +4.2% | #553 of 2,339 |
| 6Kennebec County, ME | 63 | 118 | 21.7 | $425K | +3.5% | #561 of 2,339 |
| 7Piscataquis County, ME | 60 | 14 | 16.7 | $513K | +3.5% | #679 of 2,339 |
| 8Androscoggin County, ME | 58 | 90 | 19.2 | $474K | +4.8% | #781 of 2,339 |
| 9Aroostook County, ME | 55 | 53 | 17.7 | $475K | −0.7% | #914 of 2,339 |
| 10Penobscot County, ME | 54 | 153 | 23.5 | $391K | +3.8% | #985 of 2,339 |
Other business types in Somerset County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas70
- Hair salons65
- Barbershops
- Nail salons
- Spas and skin care61
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in Somerset County, ME?
Map listings as of September 2026 show 39 hair salons in Somerset County. One of them (3%) is a chain location. The listings count hair and beauty salons. Official counts show 4 businesses with payroll classed as beauty salons in 2023. Another 124 one-person businesses have no payroll, by official counts.
How much do households in Somerset County, ME spend on personal care products and services?
About $19.5M a year, or $839 per household. That is 16% below the U.S. average (an index of 84, where 100 is the U.S. average). Spread across the 39 hair salons on map listings, it comes to $499K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 23,209 households in Somerset County and national spending patterns by income.
How does Somerset County, ME compare with the U.S. for hair salons?
Somerset County has 16.8 hair salons per 10,000 households, 28% below the U.S. rate of 23.4. Spending per salon is $499K, 16% above the U.S. figure of $430K. At the U.S. ratio of hair salons to household spending, Somerset County would have about 45, against 39 on map listings. There is one business with payroll in the industry for every 5,802 households, against one for every 1,535 across the U.S.
How fast is Somerset County, ME growing?
Population estimates put Somerset County at 51,620 people in 2025, up 2.3% since 2020, slower than the U.S. (+3.1%). It has 23,209 households. Median household income in Somerset County is $58,179, 28% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 31.5%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Somerset County scores 65 for hair salons (upper middle), #457 of 2,339 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Somerset County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in Somerset County
Screening a site or an acquisition in Somerset County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Somerset County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.