Beauty and personal care · County · Maine
Hair salons in Washington County, ME
Competitor counts, household spending and official business counts for hair salons in Washington County, ME, set against other counties and the U.S.
Groundwork market score · out of 100
Score 49 out of 100: Lower middle
Ranked #1,223 of 2,339 scored counties
#15 of 16 scored counties in Maine
- Listings
- 24
- 7 chain locations (29%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $11.8M
- On personal care products and services · $834 a household
- Spending per listing
- $493K
- 15% above the U.S.
- Listings per 10k households
- 16.9
- 28% below the U.S.
- Population, 2025
- 31,334
- +0.8% since 2020
See the hair salons around any address in Washington County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Washington County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on personal care products and services in Washington County comes to about $11.8M a year: $834 per household, 17% below the U.S. average. That works out to $493K per salon, 15% above the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.
Washington County has 24 hair salons on map listings as of September 2026. 7 of them (29%) are chain locations, against 14% across the U.S. Per 10,000 households, that is 16.9, 28% below the U.S. rate of 23.4.
Official counts don’t publish a figure for beauty salons in Washington County, since they leave out counts under 3. Official counts also show 56 one-person businesses without payroll.
Population estimates put the population change in Washington County from 2020 to 2025 at +0.8%, slower than the U.S. (+3.1%). For hair salons, Washington County has a Groundwork market score of 49 (lower middle): #1,223 of 2,339 scored counties and #15 of 16 scored counties in Maine.
How Washington County compares
The same measures for Maine and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Washington County | Maine | U.S. |
|---|---|---|---|
| Listings per 10k households | 16.9 | 22.0 | 23.4 |
| Spending per listing | $493K | $443K | $430K |
| Households per official establishment | n/a | 2,038 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | −3.9% | +6.0% |
| Population growth, 2020–2025 | +0.8% | +3.7% | +3.1% |
| Spending per household on personal care products and services | $834 | $973 | $1,005 |
| Median household income | $56,024 | $74,733 | $80,734 |
| Groundwork market score | 49 | 55 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 56Businesses with no payroll
- Map listings, September 2026
- 247 chain locations
- Listings at the U.S. rate for this spending
- 28The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as beauty salons in Washington County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Washington County
- Population, 2025 estimate
- 31,334+0.8% since 2020
- Households
- 14,187
- Median age
- 48.1
- Homes lived in by their owners
- 80%
- Vehicles per household
- 1.8
- Land area
- 2,563 sq. mi.
- People per square mile
- 12
- Median household income
- $56,024+35.5% vs. 2015–2019, before inflation
- Average household income
- $74,471
- Median home value
- $161,800
- Jobs located here
- 9,559
- Daytime population
- 29,732Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Washington County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of Washington County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Maine
Every Maine market ranked →The highest-scoring counties in Maine for hair salons, numbered among those based in Maine, with Washington County marked.
Top counties in Maine
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1York County, ME | 72 | 190 | 20.8 | $501K | +4.8% | #247 of 2,339 |
| 2Waldo County, ME | 65 | 29 | 16.6 | $558K | +2.6% | #448 of 2,339 |
| 3Somerset County, ME | 65 | 39 | 16.8 | $499K | +2.3% | #457 of 2,339 |
| 4Sagadahoc County, ME | 64 | 35 | 21.3 | $478K | +3.4% | #503 of 2,339 |
| 5Oxford County, ME | 63 | 46 | 19.1 | $459K | +4.2% | #553 of 2,339 |
| 6Kennebec County, ME | 63 | 118 | 21.7 | $425K | +3.5% | #561 of 2,339 |
| 7Piscataquis County, ME | 60 | 14 | 16.7 | $513K | +3.5% | #679 of 2,339 |
| 8Androscoggin County, ME | 58 | 90 | 19.2 | $474K | +4.8% | #781 of 2,339 |
| 9Aroostook County, ME | 55 | 53 | 17.7 | $475K | −0.7% | #914 of 2,339 |
| 10Penobscot County, ME | 54 | 153 | 23.5 | $391K | +3.8% | #985 of 2,339 |
| 15Washington County, ME | 49 | 24 | 16.9 | $493K | +0.8% | #1,223 of 2,339 |
Other business types in Washington County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas52
- Hair salons49
- Barbershops47
- Nail salons
- Spas and skin care45
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in Washington County, ME?
Map listings as of September 2026 show 24 hair salons in Washington County. 7 of them (29%) are chain locations. The listings count hair and beauty salons. No official count is published for beauty salons in Washington County: counts under 3 are left out. Official counts list 56 one-person businesses without payroll.
How much do households in Washington County, ME spend on personal care products and services?
About $11.8M a year, or $834 per household. That is 17% below the U.S. average (an index of 83, where 100 is the U.S. average). Spread across the 24 hair salons on map listings, it comes to $493K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 14,187 households in Washington County and national spending patterns by income.
How does Washington County, ME compare with the U.S. for hair salons?
Washington County has 16.9 hair salons per 10,000 households, 28% below the U.S. rate of 23.4. Spending per salon is $493K, 15% above the U.S. figure of $430K. At the U.S. ratio of hair salons to household spending, Washington County would have about 28, against 24 on map listings.
How fast is Washington County, ME growing?
Population estimates put Washington County at 31,334 people in 2025, up 0.8% since 2020, slower than the U.S. (+3.1%). It has 14,187 households. Median household income in Washington County is $56,024, 31% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 35.5%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Washington County scores 49 for hair salons (lower middle), #1,223 of 2,339 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Washington County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in Washington County
Screening a site or an acquisition in Washington County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Washington County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.