Fitness and classes · Metro area · Florida
Gyms and studios in the Crestview-Fort Walton Beach-Destin, FL metro area
How the Crestview-Fort Walton Beach-Destin, FL metro area compares with other metro areas and the U.S. for gyms and studios: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 35 out of 100: Lower middle
Ranked #324 of 387 scored metro areas
#17 of 22 scored metro areas based in Florida
- Listings
- 255
- 53 chain locations (21%)
- Official establishments
- 77
- +26.2% since 2019
- Household spending a year
- $99.5M
- On memberships, classes and admissions · $831 a household
- Spending per listing
- $390K
- 41% below the U.S.
- Listings per 10k households
- 21.3
- 43% above the U.S.
- Population, 2025
- 315,098
- +9.4% since 2020
See the gyms and studios around any address in the Crestview-Fort Walton Beach-Destin metro area
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Crestview-Fort Walton Beach-Destin metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Crestview-Fort Walton Beach-Destin metro area scores 35 (lower middle) on the Groundwork market score for gyms and studios, ranking #324 of 387 scored metro areas and #17 of 22 scored metro areas based in Florida. That puts it in the bottom quarter of metro areas.
Map listings as of September 2026 show 255 gyms and studios in the Crestview-Fort Walton Beach-Destin metro area. Of those, 53 are chain locations, or 21%, against 20% across the U.S. Per 10,000 households, that is 21.3, 43% above the U.S. rate of 14.9.
Household spending on memberships, classes and admissions in the Crestview-Fort Walton Beach-Destin metro area comes to about $99.5M a year: $831 per household, 16% below the U.S. average. That works out to $390K per location, 41% below the U.S. figure of $662K.
The official count of businesses with payroll classed as fitness centers and recreation instruction in the Crestview-Fort Walton Beach-Destin metro area was 77 in 2023, up 26.2% from 2019. That is one for every 1,555 households, against one for every 1,641 across the U.S. Since fiscal 2022, 10 SBA-backed loans worth $12.1M have gone to businesses classed as fitness centers and recreation instruction in the Crestview-Fort Walton Beach-Destin metro area. Population estimates put the population change in the Crestview-Fort Walton Beach-Destin metro area from 2020 to 2025 at +9.4%, faster than the U.S. (+3.1%).
How the Crestview-Fort Walton Beach-Destin metro area compares
The same measures for Florida and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Crestview-Fort Walton Beach-Destin metro area | Florida | U.S. |
|---|---|---|---|
| Listings per 10k households | 21.3 | 16.0 | 14.9 |
| Spending per listing | $390K | $477K | $662K |
| Households per official establishment | 1,555 | 1,607 | 1,641 |
| Official establishment growth, 2019–2023 | +26.2% | +15.6% | +8.2% |
| Population growth, 2020–2025 | +9.4% | +8.7% | +3.1% |
| Spending per household on memberships, classes and admissions | $831 | $764 | $983 |
| Median household income | $81,993 | $74,568 | $80,734 |
| Groundwork market score | 35 | 34 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 77+26.2% over the period
- Employees, 2023
- 427
- Annual payroll, 2023
- $8.7M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 25553 chain locations
- Listings at the U.S. rate for this spending
- 150The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 10
- Amount
- $12.1M
SBA-backed loans to businesses classed as fitness centers and recreation instruction in the Crestview-Fort Walton Beach-Destin metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Crestview-Fort Walton Beach-Destin metro area
- Population, 2025 estimate
- 315,098+9.4% since 2020
- Households
- 119,773
- Median age
- 40.5
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.9
- Land area
- 1,968 sq. mi.
- People per square mile
- 152
- Median household income
- $81,993+31.9% vs. 2015–2019, before inflation
- Average household income
- $115,705
- Median home value
- $364,100
- Jobs located here
- 125,751
- Daytime population
- 308,702Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Crestview-Fort Walton Beach-Destin metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of the Crestview-Fort Walton Beach-Destin metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Florida
Every Florida market ranked →The highest-scoring metro areas in Florida for gyms and studios, numbered among those based in Florida, with the Crestview-Fort Walton Beach-Destin metro area marked.
Top metro areas in Florida
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Wildwood-The Villages, FL | 86 | 29 | 4.1 | $1.7M | +21.1% | #3 of 387 |
| 2Punta Gorda, FL | 73 | 87 | 9.6 | $695K | +15.5% | #24 of 387 |
| 3Homosassa Springs, FL | 72 | 55 | 7.7 | $745K | +11.1% | #27 of 387 |
| 4Lakeland-Winter Haven, FL | 68 | 272 | 9.4 | $675K | +19.8% | #47 of 387 |
| 5Ocala, FL | 61 | 156 | 9.5 | $611K | +17.3% | #95 of 387 |
| 6Cape Coral-Fort Myers, FL | 60 | 411 | 12.5 | $607K | +14.4% | #99 of 387 |
| 7Panama City-Panama City Beach, FL | 60 | 106 | 12.0 | $581K | +15.7% | #100 of 387 |
| 8Sebring, FL | 59 | 41 | 8.7 | $610K | +9.7% | #105 of 387 |
| 9Naples-Marco Island, FL | 55 | 257 | 15.5 | $615K | +10.6% | #140 of 387 |
| 10Sebastian-Vero Beach-West Vero Corridor, FL | 52 | 97 | 13.7 | $559K | +7.7% | #173 of 387 |
| 17Crestview-Fort Walton Beach-Destin, FL | 35 | 255 | 21.3 | $390K | +9.4% | #324 of 387 |
Other business types in the Crestview-Fort Walton Beach-Destin metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes35
- Gyms31
- Yoga, Pilates and fitness studios30
- Martial arts and dance studios47
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in the Crestview-Fort Walton Beach-Destin, FL metro area?
There are 255 gyms and studios on map listings in the Crestview-Fort Walton Beach-Destin metro area as of September 2026. 53 of them (21%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 77 businesses with payroll classed as fitness centers and recreation instruction in 2023, up 26.2% from 2019.
How much do households in the Crestview-Fort Walton Beach-Destin, FL metro area spend on memberships, classes and admissions?
About $99.5M a year, or $831 per household. That is 16% below the U.S. average (an index of 84, where 100 is the U.S. average). Spread across the 255 gyms and studios on map listings, it comes to $390K per location. It is estimated from the incomes of the 119,773 households in the Crestview-Fort Walton Beach-Destin metro area and national spending patterns by income.
How does the Crestview-Fort Walton Beach-Destin, FL metro area compare with the U.S. for gyms and studios?
The Crestview-Fort Walton Beach-Destin metro area has 21.3 gyms and studios per 10,000 households, 43% above the U.S. rate of 14.9. Spending per location is $390K, 41% below the U.S. figure of $662K. At the national ratio of gyms and studios to household spending, the Crestview-Fort Walton Beach-Destin metro area would have about 150, against 255 on map listings. There is one business with payroll in the industry for every 1,555 households, against one for every 1,641 across the U.S. The official count rose 26.2% from 2019 to 2023, against +8.2% for the U.S.
How fast is the Crestview-Fort Walton Beach-Destin, FL metro area growing?
Population estimates put the Crestview-Fort Walton Beach-Destin metro area at 315,098 people in 2025, up 9.4% since 2020, faster than the U.S. (+3.1%). It has 119,773 households. Median household income in the Crestview-Fort Walton Beach-Destin metro area is $81,993, 2% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 31.9%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Crestview-Fort Walton Beach-Destin metro area scores 35 for gyms and studios (lower middle), #324 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Crestview-Fort Walton Beach-Destin metro area. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in the Crestview-Fort Walton Beach-Destin metro area
Screening a site or an acquisition in the Crestview-Fort Walton Beach-Destin metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Crestview-Fort Walton Beach-Destin metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.