Fitness and classes · County · Florida
Gyms and studios in Bay County, FL
How Bay County, FL compares with other counties and the U.S. for gyms and studios: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 57 out of 100: Upper middle
Ranked #747 of 2,088 scored counties
#17 of 58 scored counties in Florida
- Listings
- 99
- 13 chain locations (13%)
- Official establishments
- 27
- +28.6% since 2019
- Household spending a year
- $56.6M
- On memberships, classes and admissions · $719 a household
- Spending per listing
- $572K
- 14% below the U.S.
- Listings per 10k households
- 12.6
- 15% below the U.S.
- Population, 2025
- 204,479
- +17.2% since 2020
See the gyms and studios around any address in Bay County
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Bay County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 99 gyms and studios in Bay County. Of those, 13 are chain locations, or 13%, against 20% across the U.S. Per 10,000 households, that is 12.6, 15% below the U.S. rate of 14.9.
Household spending on memberships, classes and admissions in Bay County comes to about $56.6M a year: $719 per household, 27% below the U.S. average. That works out to $572K per location, 14% below the U.S. figure of $662K.
Official counts show 27 businesses with payroll classed as fitness centers and recreation instruction in Bay County in 2023, up 28.6% from 2019. That is one for every 2,918 households, against one for every 1,641 across the U.S. Since fiscal 2022, 5 SBA-backed loans worth $1.7M have gone to businesses classed as fitness centers and recreation instruction in Bay County.
Between 2020 and 2025, the population of Bay County grew 17.2%, faster than the U.S. (+3.1%). Bay County scores 57 (upper middle) on the Groundwork market score for gyms and studios, ranking #747 of 2,088 scored counties and #17 of 58 scored counties in Florida.
How Bay County compares
The same measures for Florida and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Bay County | Florida | U.S. |
|---|---|---|---|
| Listings per 10k households | 12.6 | 16.0 | 14.9 |
| Spending per listing | $572K | $477K | $662K |
| Households per official establishment | 2,918 | 1,607 | 1,641 |
| Official establishment growth, 2019–2023 | +28.6% | +15.6% | +8.2% |
| Population growth, 2020–2025 | +17.2% | +8.7% | +3.1% |
| Spending per household on memberships, classes and admissions | $719 | $764 | $983 |
| Median household income | $73,533 | $74,568 | $80,734 |
| Groundwork market score | 57 | 34 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 21 → 27+28.6% over the period
- Employees, 2023
- 198
- Annual payroll, 2023
- $3.2M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 9913 chain locations
- Listings at the U.S. rate for this spending
- 86The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 5
- Amount
- $1.7M
SBA-backed loans to businesses classed as fitness centers and recreation instruction in Bay County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Bay County
- Population, 2025 estimate
- 204,479+17.2% since 2020
- Households
- 78,778
- Median age
- 41.4
- Homes lived in by their owners
- 67%
- Vehicles per household
- 1.8
- Land area
- 759 sq. mi.
- People per square mile
- 246
- Median household income
- $73,533+35.4% vs. 2015–2019, before inflation
- Average household income
- $96,618
- Median home value
- $310,500
- Jobs located here
- 79,343
- Daytime population
- 189,844Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Bay County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of Bay County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Florida
Every Florida market ranked →The highest-scoring counties in Florida for gyms and studios, numbered among those based in Florida, with Bay County marked.
Top counties in Florida
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sumter County, FL | 88 | 29 | 4.1 | $1.7M | +21.1% | #16 of 2,088 |
| 2Wakulla County, FL | 77 | 10 | 7.8 | $913K | +12.3% | #109 of 2,088 |
| 3Baker County, FL | 74 | 7 | 7.6 | $967K | +5.8% | #158 of 2,088 |
| 4Citrus County, FL | 70 | 55 | 7.7 | $745K | +11.1% | #260 of 2,088 |
| 5Charlotte County, FL | 70 | 87 | 9.6 | $695K | +15.5% | #263 of 2,088 |
| 6Levy County, FL | 69 | 13 | 7.0 | $775K | +12.7% | #288 of 2,088 |
| 7Flagler County, FL | 66 | 60 | 11.4 | $676K | +21.0% | #384 of 2,088 |
| 8Polk County, FL | 62 | 272 | 9.4 | $675K | +19.8% | #536 of 2,088 |
| 9Hendry County, FL | 62 | 13 | 9.2 | $660K | +21.5% | #538 of 2,088 |
| 10Nassau County, FL | 59 | 56 | 14.2 | $613K | +17.4% | #650 of 2,088 |
| 17Bay County, FL | 57 | 99 | 12.6 | $572K | +17.2% | #747 of 2,088 |
Other business types in Bay County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes57
- Gyms66
- Yoga, Pilates and fitness studios56
- Martial arts and dance studios61
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in Bay County, FL?
Bay County has 99 gyms and studios on map listings as of September 2026. 13 of them (13%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 27 businesses with payroll classed as fitness centers and recreation instruction in 2023, up 28.6% from 2019.
How much do households in Bay County, FL spend on memberships, classes and admissions?
About $56.6M a year, or $719 per household. That is 27% below the U.S. average (an index of 73, where 100 is the U.S. average). Spread across the 99 gyms and studios on map listings, it comes to $572K per location. It is estimated from the incomes of the 78,778 households in Bay County and national spending patterns by income.
How does Bay County, FL compare with the U.S. for gyms and studios?
Bay County has 12.6 gyms and studios per 10,000 households, 15% below the U.S. rate of 14.9. Spending per location is $572K, 14% below the U.S. figure of $662K. At the national ratio of gyms and studios to household spending, Bay County would have about 86, against 99 on map listings. There is one business with payroll in the industry for every 2,918 households, against one for every 1,641 across the U.S. The official count rose 28.6% from 2019 to 2023, against +8.2% for the U.S.
How fast is Bay County, FL growing?
Population estimates put Bay County at 204,479 people in 2025, up 17.2% since 2020, faster than the U.S. (+3.1%). It has 78,778 households. Median household income in Bay County is $73,533, 9% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 35.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Bay County scores 57 for gyms and studios (upper middle), #747 of 2,088 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Bay County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in Bay County
Screening a site or an acquisition in Bay County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Bay County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.