Groundwork

Fitness and classes · Metro area · Florida

Gyms and studios in the Tampa-St. Petersburg-Clearwater, FL metro area

How the Tampa-St. Petersburg-Clearwater, FL metro area compares with other metro areas and the U.S. for gyms and studios: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 33 out of 100: Lower middle

Ranked #340 of 387 scored metro areas
#18 of 22 scored metro areas based in Florida

Listings
2,209
470 chain locations (21%)
Official establishments
905
+19.2% since 2019
Household spending a year
$1B
On memberships, classes and admissions · $771 a household
Spending per listing
$464K
30% below the U.S.
Listings per 10k households
16.6
11% above the U.S.
Population, 2025
3,418,895
+7.3% since 2020

See the gyms and studios around any address in the Tampa-St. Petersburg-Clearwater metro area

The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Tampa-St. Petersburg-Clearwater metro area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

For gyms and studios, the Tampa-St. Petersburg-Clearwater metro area has a Groundwork market score of 33 (lower middle): #340 of 387 scored metro areas and #18 of 22 scored metro areas based in Florida. That puts it in the bottom quarter of metro areas.

Household spending on memberships, classes and admissions in the Tampa-St. Petersburg-Clearwater metro area comes to about $1B a year: $771 per household, 22% below the U.S. average. That is about $464K of household spending for each location on map listings, 30% below the U.S. figure of $662K.

There are 2,209 gyms and studios on map listings in the Tampa-St. Petersburg-Clearwater metro area as of September 2026. 470 of them (21%) are chain locations, against 20% across the U.S. That is 16.6 per 10,000 households, 11% above the U.S. rate of 14.9.

The official count of businesses with payroll classed as fitness centers and recreation instruction in the Tampa-St. Petersburg-Clearwater metro area was 905 in 2023, up 19.2% from 2019. That is one for every 1,470 households, against one for every 1,641 across the U.S. Since fiscal 2022, 97 SBA-backed loans worth $43.7M have gone to businesses classed as fitness centers and recreation instruction in the Tampa-St. Petersburg-Clearwater metro area. Between 2020 and 2025, the population of the Tampa-St. Petersburg-Clearwater metro area grew 7.3%, faster than the U.S. (+3.1%).

How the Tampa-St. Petersburg-Clearwater metro area compares

The same measures for Florida and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Gyms, studios and classes in Tampa-St. Petersburg-Clearwater, FL metro area compared with Florida and the U.S.
MeasureTampa-St. Petersburg-Clearwater metro areaFloridaU.S.
Listings per 10k households16.616.014.9
Spending per listing$464K$477K$662K
Households per official establishment1,4701,6071,641
Official establishment growth, 2019–2023+19.2%+15.6%+8.2%
Population growth, 2020–2025+7.3%+8.7%+3.1%
Spending per household on memberships, classes and admissions$771$764$983
Median household income$74,392$74,568$80,734
Groundwork market score3334

Official counts and lending

Businesses

Official establishments, 2019 to 2023
905+19.2% over the period
Employees, 2023
8,620
Annual payroll, 2023
$160.1M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
2,209470 chain locations
Listings at the U.S. rate for this spending
1,549The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
97
Amount
$43.7M

SBA-backed loans to businesses classed as fitness centers and recreation instruction in the Tampa-St. Petersburg-Clearwater metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Tampa-St. Petersburg-Clearwater metro area

Population, 2025 estimate
3,418,895+7.3% since 2020
Households
1,330,303
Median age
43.2
Homes lived in by their owners
68%
Vehicles per household
1.7
Land area
2,516 sq. mi.
People per square mile
1,314
Median household income
$74,392+34.6% vs. 2015–2019, before inflation
Average household income
$105,527
Median home value
$345,100
Jobs located here
1,535,800
Daytime population
3,350,045Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Tampa-St. Petersburg-Clearwater metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.

Or open the report at the center of the Tampa-St. Petersburg-Clearwater metro area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Gyms, studios and classes across Florida

Every Florida market ranked →

The highest-scoring metro areas in Florida for gyms and studios, numbered among those based in Florida, with the Tampa-St. Petersburg-Clearwater metro area marked.

Top metro areas in Florida

Metro areas in Florida ranked for gyms and studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Wildwood-The Villages, FL86294.1$1.7M+21.1%#3 of 387
2Punta Gorda, FL73879.6$695K+15.5%#24 of 387
3Homosassa Springs, FL72557.7$745K+11.1%#27 of 387
4Lakeland-Winter Haven, FL682729.4$675K+19.8%#47 of 387
5Ocala, FL611569.5$611K+17.3%#95 of 387
6Cape Coral-Fort Myers, FL6041112.5$607K+14.4%#99 of 387
7Panama City-Panama City Beach, FL6010612.0$581K+15.7%#100 of 387
8Sebring, FL59418.7$610K+9.7%#105 of 387
9Naples-Marco Island, FL5525715.5$615K+10.6%#140 of 387
10Sebastian-Vero Beach-West Vero Corridor, FL529713.7$559K+7.7%#173 of 387
18Tampa-St. Petersburg-Clearwater, FL332,20916.6$464K+7.3%#340 of 387

Other business types in the Tampa-St. Petersburg-Clearwater metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many gyms and studios are in the Tampa-St. Petersburg-Clearwater, FL metro area?

As of September 2026, map listings count 2,209 gyms and studios in the Tampa-St. Petersburg-Clearwater metro area. 470 of them (21%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 905 businesses with payroll classed as fitness centers and recreation instruction in 2023, up 19.2% from 2019.

How much do households in the Tampa-St. Petersburg-Clearwater, FL metro area spend on memberships, classes and admissions?

About $1B a year, or $771 per household. That is 22% below the U.S. average (an index of 78, where 100 is the U.S. average). Spread across the 2,209 gyms and studios on map listings, it comes to $464K per location. It is estimated from the incomes of the 1,330,303 households in the Tampa-St. Petersburg-Clearwater metro area and national spending patterns by income.

How does the Tampa-St. Petersburg-Clearwater, FL metro area compare with the U.S. for gyms and studios?

The Tampa-St. Petersburg-Clearwater metro area has 16.6 gyms and studios per 10,000 households, 11% above the U.S. rate of 14.9. Spending per location is $464K, 30% below the U.S. figure of $662K. At the U.S. ratio of gyms and studios to household spending, the Tampa-St. Petersburg-Clearwater metro area would have about 1,549, against 2,209 on map listings. There is one business with payroll in the industry for every 1,470 households, against one for every 1,641 across the U.S. The official count rose 19.2% from 2019 to 2023, against +8.2% for the U.S.

How fast is the Tampa-St. Petersburg-Clearwater, FL metro area growing?

Population estimates put the Tampa-St. Petersburg-Clearwater metro area at 3,418,895 people in 2025, up 7.3% since 2020, faster than the U.S. (+3.1%). It has 1,330,303 households. The median household income in the Tampa-St. Petersburg-Clearwater metro area is $74,392 a year, 8% below the U.S. median of $80,734. That rose 34.6% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Tampa-St. Petersburg-Clearwater metro area scores 33 for gyms and studios (lower middle), #340 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Tampa-St. Petersburg-Clearwater metro area. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for gyms and studios · All 56 business types in the Tampa-St. Petersburg-Clearwater metro area

Screening a site or an acquisition in the Tampa-St. Petersburg-Clearwater metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Tampa-St. Petersburg-Clearwater metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.