Fitness and classes · Metro area · Florida
Gyms and studios in the Panama City-Panama City Beach, FL metro area
The gyms and studios in the Panama City-Panama City Beach, FL metro area, the household spending behind them and how the market ranks against other metro areas.
Groundwork market score · out of 100
Score 60 out of 100: Upper middle
Ranked #100 of 387 scored metro areas
#7 of 22 scored metro areas based in Florida
- Listings
- 106
- 13 chain locations (12%)
- Official establishments
- 29
- +28.6% since 2019
- Household spending a year
- $61.6M
- On memberships, classes and admissions · $699 a household
- Spending per listing
- $581K
- 12% below the U.S.
- Listings per 10k households
- 12.0
- 19% below the U.S.
- Population, 2025
- 231,174
- +15.7% since 2020
See the gyms and studios around any address in the Panama City-Panama City Beach metro area
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Panama City-Panama City Beach metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in the Panama City-Panama City Beach metro area spend about $61.6M a year on memberships, classes and admissions, or $699 per household, 29% below the U.S. average. That works out to $581K per location, 12% below the U.S. figure of $662K.
There are 106 gyms and studios on map listings in the Panama City-Panama City Beach metro area as of September 2026. 13 of them (12%) are chain locations, against 20% across the U.S. That is 12.0 per 10,000 households, 19% below the U.S. rate of 14.9.
Official counts show 29 businesses with payroll classed as fitness centers and recreation instruction in the Panama City-Panama City Beach metro area in 2023, up 28.6% from 2019. That is one for every 3,037 households, against one for every 1,641 across the U.S. Since fiscal 2022, 5 SBA-backed loans worth $1.7M have gone to businesses classed as fitness centers and recreation instruction in the Panama City-Panama City Beach metro area.
Between 2020 and 2025, the population of the Panama City-Panama City Beach metro area grew 15.7%, faster than the U.S. (+3.1%). For gyms and studios, the Panama City-Panama City Beach metro area has a Groundwork market score of 60 (upper middle): #100 of 387 scored metro areas and #7 of 22 scored metro areas based in Florida.
How the Panama City-Panama City Beach metro area compares
The same measures for Florida and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Panama City-Panama City Beach metro area | Florida | U.S. |
|---|---|---|---|
| Listings per 10k households | 12.0 | 16.0 | 14.9 |
| Spending per listing | $581K | $477K | $662K |
| Households per official establishment | 3,037 | 1,607 | 1,641 |
| Official establishment growth, 2019–2023 | +28.6% | +15.6% | +8.2% |
| Population growth, 2020–2025 | +15.7% | +8.7% | +3.1% |
| Spending per household on memberships, classes and admissions | $699 | $764 | $983 |
| Median household income | $71,514 | $74,568 | $80,734 |
| Groundwork market score | 60 | 34 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 29+28.6% over the period
- Employees, 2023
- 206
- Annual payroll, 2023
- $3.8M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 10613 chain locations
- Listings at the U.S. rate for this spending
- 93The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 5
- Amount
- $1.7M
SBA-backed loans to businesses classed as fitness centers and recreation instruction in the Panama City-Panama City Beach metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Panama City-Panama City Beach metro area
- Population, 2025 estimate
- 231,174+15.7% since 2020
- Households
- 88,065
- Median age
- 41.4
- Homes lived in by their owners
- 68%
- Vehicles per household
- 1.8
- Land area
- 1,343 sq. mi.
- People per square mile
- 158
- Median household income
- $71,514
- Average household income
- $94,187
- Median home value
- $294,300
- Jobs located here
- 85,476
- Daytime population
- 211,363Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Panama City-Panama City Beach metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of the Panama City-Panama City Beach metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Florida
Every Florida market ranked →The highest-scoring metro areas in Florida for gyms and studios, numbered among those based in Florida, with the Panama City-Panama City Beach metro area marked.
Top metro areas in Florida
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Wildwood-The Villages, FL | 86 | 29 | 4.1 | $1.7M | +21.1% | #3 of 387 |
| 2Punta Gorda, FL | 73 | 87 | 9.6 | $695K | +15.5% | #24 of 387 |
| 3Homosassa Springs, FL | 72 | 55 | 7.7 | $745K | +11.1% | #27 of 387 |
| 4Lakeland-Winter Haven, FL | 68 | 272 | 9.4 | $675K | +19.8% | #47 of 387 |
| 5Ocala, FL | 61 | 156 | 9.5 | $611K | +17.3% | #95 of 387 |
| 6Cape Coral-Fort Myers, FL | 60 | 411 | 12.5 | $607K | +14.4% | #99 of 387 |
| 7Panama City-Panama City Beach, FL | 60 | 106 | 12.0 | $581K | +15.7% | #100 of 387 |
| 8Sebring, FL | 59 | 41 | 8.7 | $610K | +9.7% | #105 of 387 |
| 9Naples-Marco Island, FL | 55 | 257 | 15.5 | $615K | +10.6% | #140 of 387 |
| 10Sebastian-Vero Beach-West Vero Corridor, FL | 52 | 97 | 13.7 | $559K | +7.7% | #173 of 387 |
Other business types in the Panama City-Panama City Beach metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes60
- Gyms66
- Yoga, Pilates and fitness studios55
- Martial arts and dance studios56
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in the Panama City-Panama City Beach, FL metro area?
As of September 2026, map listings count 106 gyms and studios in the Panama City-Panama City Beach metro area. 13 of them (12%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 29 businesses with payroll classed as fitness centers and recreation instruction in 2023, up 28.6% from 2019.
How much do households in the Panama City-Panama City Beach, FL metro area spend on memberships, classes and admissions?
About $61.6M a year, or $699 per household. That is 29% below the U.S. average (an index of 71, where 100 is the U.S. average). Spread across the 106 gyms and studios on map listings, it comes to $581K per location. It is estimated from the incomes of the 88,065 households in the Panama City-Panama City Beach metro area and national spending patterns by income.
How does the Panama City-Panama City Beach, FL metro area compare with the U.S. for gyms and studios?
The Panama City-Panama City Beach metro area has 12.0 gyms and studios per 10,000 households, 19% below the U.S. rate of 14.9. Spending per location is $581K, 12% below the U.S. figure of $662K. At the U.S. ratio of gyms and studios to household spending, the Panama City-Panama City Beach metro area would have about 93, against 106 on map listings. There is one business with payroll in the industry for every 3,037 households, against one for every 1,641 across the U.S. The official count rose 28.6% from 2019 to 2023, against +8.2% for the U.S.
How fast is the Panama City-Panama City Beach, FL metro area growing?
Population estimates put the Panama City-Panama City Beach metro area at 231,174 people in 2025, up 15.7% since 2020, faster than the U.S. (+3.1%). It has 88,065 households. The median household income in the Panama City-Panama City Beach metro area is $71,514 a year, 11% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Panama City-Panama City Beach metro area scores 60 for gyms and studios (upper middle), #100 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Panama City-Panama City Beach metro area. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in the Panama City-Panama City Beach metro area
Screening a site or an acquisition in the Panama City-Panama City Beach metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Panama City-Panama City Beach metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.