Fitness and classes · County · Florida
Gyms and studios in Hillsborough County, FL
The gyms and studios in Hillsborough County, FL, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 41 out of 100: Lower middle
Ranked #1,466 of 2,088 scored counties
#39 of 58 scored counties in Florida
- Listings
- 985
- 204 chain locations (21%)
- Official establishments
- 450
- +23.0% since 2019
- Household spending a year
- $479.6M
- On memberships, classes and admissions · $822 a household
- Spending per listing
- $487K
- 26% below the U.S.
- Listings per 10k households
- 16.9
- 13% above the U.S.
- Population, 2025
- 1,574,115
- +7.4% since 2020
See the gyms and studios around any address in Hillsborough County
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Hillsborough County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Hillsborough County spend about $479.6M a year on memberships, classes and admissions, or $822 per household, 16% below the U.S. average. That is about $487K of household spending for each location on map listings, 26% below the U.S. figure of $662K.
Hillsborough County has 985 gyms and studios on map listings as of September 2026. 204 of them (21%) are chain locations, against 20% across the U.S. That is 16.9 per 10,000 households, 13% above the U.S. rate of 14.9.
The official count of businesses with payroll classed as fitness centers and recreation instruction in Hillsborough County was 450 in 2023, up 23.0% from 2019. That is one for every 1,296 households, against one for every 1,641 across the U.S. Since fiscal 2022, 48 SBA-backed loans worth $18.6M have gone to businesses classed as fitness centers and recreation instruction in Hillsborough County.
Population estimates put the population change in Hillsborough County from 2020 to 2025 at +7.4%, faster than the U.S. (+3.1%). For gyms and studios, Hillsborough County has a Groundwork market score of 41 (lower middle): #1,466 of 2,088 scored counties and #39 of 58 scored counties in Florida.
How Hillsborough County compares
The same measures for Florida and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Hillsborough County | Florida | U.S. |
|---|---|---|---|
| Listings per 10k households | 16.9 | 16.0 | 14.9 |
| Spending per listing | $487K | $477K | $662K |
| Households per official establishment | 1,296 | 1,607 | 1,641 |
| Official establishment growth, 2019–2023 | +23.0% | +15.6% | +8.2% |
| Population growth, 2020–2025 | +7.4% | +8.7% | +3.1% |
| Spending per household on memberships, classes and admissions | $822 | $764 | $983 |
| Median household income | $79,540 | $74,568 | $80,734 |
| Groundwork market score | 41 | 34 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 366 → 450+23.0% over the period
- Employees, 2023
- 4,804
- Annual payroll, 2023
- $89.1M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 985204 chain locations
- Listings at the U.S. rate for this spending
- 724The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 48
- Amount
- $18.6M
SBA-backed loans to businesses classed as fitness centers and recreation instruction in Hillsborough County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Hillsborough County
- Population, 2025 estimate
- 1,574,115+7.4% since 2020
- Households
- 583,192
- Median age
- 38.9
- Homes lived in by their owners
- 61%
- Vehicles per household
- 1.7
- Land area
- 1,022 sq. mi.
- People per square mile
- 1,490
- Median household income
- $79,540+35.1% vs. 2015–2019, before inflation
- Average household income
- $112,695
- Median home value
- $371,500
- Jobs located here
- 844,193
- Daytime population
- 1,660,701Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Hillsborough County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of Hillsborough County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Florida
Every Florida market ranked →The highest-scoring counties in Florida for gyms and studios, numbered among those based in Florida, with Hillsborough County marked.
Top counties in Florida
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sumter County, FL | 88 | 29 | 4.1 | $1.7M | +21.1% | #16 of 2,088 |
| 2Wakulla County, FL | 77 | 10 | 7.8 | $913K | +12.3% | #109 of 2,088 |
| 3Baker County, FL | 74 | 7 | 7.6 | $967K | +5.8% | #158 of 2,088 |
| 4Citrus County, FL | 70 | 55 | 7.7 | $745K | +11.1% | #260 of 2,088 |
| 5Charlotte County, FL | 70 | 87 | 9.6 | $695K | +15.5% | #263 of 2,088 |
| 6Levy County, FL | 69 | 13 | 7.0 | $775K | +12.7% | #288 of 2,088 |
| 7Flagler County, FL | 66 | 60 | 11.4 | $676K | +21.0% | #384 of 2,088 |
| 8Polk County, FL | 62 | 272 | 9.4 | $675K | +19.8% | #536 of 2,088 |
| 9Hendry County, FL | 62 | 13 | 9.2 | $660K | +21.5% | #538 of 2,088 |
| 10Nassau County, FL | 59 | 56 | 14.2 | $613K | +17.4% | #650 of 2,088 |
| 39Hillsborough County, FL | 41 | 985 | 16.9 | $487K | +7.4% | #1,466 of 2,088 |
Other business types in Hillsborough County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes41
- Gyms45
- Yoga, Pilates and fitness studios42
- Martial arts and dance studios43
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in Hillsborough County, FL?
Map listings as of September 2026 show 985 gyms and studios in Hillsborough County. 204 of them (21%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 450 businesses with payroll classed as fitness centers and recreation instruction in 2023, up 23.0% from 2019.
How much do households in Hillsborough County, FL spend on memberships, classes and admissions?
About $479.6M a year, or $822 per household. That is 16% below the U.S. average (an index of 84, where 100 is the U.S. average). Spread across the 985 gyms and studios on map listings, it comes to $487K per location. It is estimated from the incomes of the 583,192 households in Hillsborough County and national spending patterns by income.
How does Hillsborough County, FL compare with the U.S. for gyms and studios?
Hillsborough County has 16.9 gyms and studios per 10,000 households, 13% above the U.S. rate of 14.9. Spending per location is $487K, 26% below the U.S. figure of $662K. At the U.S. ratio of gyms and studios to household spending, Hillsborough County would have about 724, against 985 on map listings. There is one business with payroll in the industry for every 1,296 households, against one for every 1,641 across the U.S. The official count rose 23.0% from 2019 to 2023, against +8.2% for the U.S.
How fast is Hillsborough County, FL growing?
Population estimates put Hillsborough County at 1,574,115 people in 2025, up 7.4% since 2020, faster than the U.S. (+3.1%). It has 583,192 households. The median household income in Hillsborough County is $79,540 a year, in line with the U.S. median of $80,734. That rose 35.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Hillsborough County scores 41 for gyms and studios (lower middle), #1,466 of 2,088 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Hillsborough County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in Hillsborough County
Screening a site or an acquisition in Hillsborough County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Hillsborough County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.