Fitness and classes · County · Florida
Gyms and studios in Okaloosa County, FL
Competitor counts, household spending and official business counts for gyms and studios in Okaloosa County, FL, set against other counties and the U.S.
Groundwork market score · out of 100
Score 35 out of 100: Lower middle
Ranked #1,661 of 2,088 scored counties
#48 of 58 scored counties in Florida
- Listings
- 181
- 44 chain locations (24%)
- Official establishments
- 57
- +14.0% since 2019
- Household spending a year
- $69.6M
- On memberships, classes and admissions · $815 a household
- Spending per listing
- $385K
- 42% below the U.S.
- Listings per 10k households
- 21.2
- 42% above the U.S.
- Population, 2025
- 221,810
- +4.6% since 2020
See the gyms and studios around any address in Okaloosa County
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Okaloosa County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For gyms and studios, Okaloosa County has a Groundwork market score of 35 (lower middle): #1,661 of 2,088 scored counties and #48 of 58 scored counties in Florida. That puts it in the bottom quarter of counties.
At $815 per household (17% below the U.S. average), households in Okaloosa County spend about $69.6M a year on memberships, classes and admissions. Spread across 181 gyms and studios, that is $385K per location, 42% below the U.S. figure of $662K.
There are 181 gyms and studios on map listings in Okaloosa County as of September 2026. Chain locations make up 24% of them, against 20% across the U.S. That comes to 21.2 for every 10,000 households, 42% above the U.S. rate of 14.9.
In 2023, official counts showed 57 businesses with payroll in Okaloosa County classed as fitness centers and recreation instruction, up 14.0% from 2019. That is one for every 1,498 households, against one for every 1,641 across the U.S. Since fiscal 2022, 6 SBA-backed loans worth $3.2M have gone to businesses classed as fitness centers and recreation instruction in Okaloosa County. Population estimates put the population change in Okaloosa County from 2020 to 2025 at +4.6%, faster than the U.S. (+3.1%).
How Okaloosa County compares
The same measures for Florida and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Okaloosa County | Florida | U.S. |
|---|---|---|---|
| Listings per 10k households | 21.2 | 16.0 | 14.9 |
| Spending per listing | $385K | $477K | $662K |
| Households per official establishment | 1,498 | 1,607 | 1,641 |
| Official establishment growth, 2019–2023 | +14.0% | +15.6% | +8.2% |
| Population growth, 2020–2025 | +4.6% | +8.7% | +3.1% |
| Spending per household on memberships, classes and admissions | $815 | $764 | $983 |
| Median household income | $81,998 | $74,568 | $80,734 |
| Groundwork market score | 35 | 34 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 50 → 57+14.0% over the period
- Employees, 2023
- 323
- Annual payroll, 2023
- $6M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 18144 chain locations
- Listings at the U.S. rate for this spending
- 105The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 6
- Amount
- $3.2M
SBA-backed loans to businesses classed as fitness centers and recreation instruction in Okaloosa County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Okaloosa County
- Population, 2025 estimate
- 221,810+4.6% since 2020
- Households
- 85,411
- Median age
- 39.1
- Homes lived in by their owners
- 68%
- Vehicles per household
- 1.9
- Land area
- 930 sq. mi.
- People per square mile
- 233
- Median household income
- $81,998+29.3% vs. 2015–2019, before inflation
- Average household income
- $109,934
- Median home value
- $351,200
- Jobs located here
- 91,084
- Daytime population
- 224,037Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Okaloosa County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of Okaloosa County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Florida
Every Florida market ranked →The highest-scoring counties in Florida for gyms and studios, numbered among those based in Florida, with Okaloosa County marked.
Top counties in Florida
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sumter County, FL | 88 | 29 | 4.1 | $1.7M | +21.1% | #16 of 2,088 |
| 2Wakulla County, FL | 77 | 10 | 7.8 | $913K | +12.3% | #109 of 2,088 |
| 3Baker County, FL | 74 | 7 | 7.6 | $967K | +5.8% | #158 of 2,088 |
| 4Citrus County, FL | 70 | 55 | 7.7 | $745K | +11.1% | #260 of 2,088 |
| 5Charlotte County, FL | 70 | 87 | 9.6 | $695K | +15.5% | #263 of 2,088 |
| 6Levy County, FL | 69 | 13 | 7.0 | $775K | +12.7% | #288 of 2,088 |
| 7Flagler County, FL | 66 | 60 | 11.4 | $676K | +21.0% | #384 of 2,088 |
| 8Polk County, FL | 62 | 272 | 9.4 | $675K | +19.8% | #536 of 2,088 |
| 9Hendry County, FL | 62 | 13 | 9.2 | $660K | +21.5% | #538 of 2,088 |
| 10Nassau County, FL | 59 | 56 | 14.2 | $613K | +17.4% | #650 of 2,088 |
| 48Okaloosa County, FL | 35 | 181 | 21.2 | $385K | +4.6% | #1,661 of 2,088 |
Other business types in Okaloosa County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes35
- Gyms34
- Yoga, Pilates and fitness studios32
- Martial arts and dance studios46
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in Okaloosa County, FL?
As of September 2026, map listings count 181 gyms and studios in Okaloosa County. 44 of them (24%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 57 businesses with payroll classed as fitness centers and recreation instruction in 2023, up 14.0% from 2019.
How much do households in Okaloosa County, FL spend on memberships, classes and admissions?
About $69.6M a year, or $815 per household. That is 17% below the U.S. average (an index of 83, where 100 is the U.S. average). Spread across the 181 gyms and studios on map listings, it comes to $385K per location. It is estimated from the incomes of the 85,411 households in Okaloosa County and national spending patterns by income.
How does Okaloosa County, FL compare with the U.S. for gyms and studios?
Okaloosa County has 21.2 gyms and studios per 10,000 households, 42% above the U.S. rate of 14.9. Spending per location is $385K, 42% below the U.S. figure of $662K. At the U.S. ratio of gyms and studios to household spending, Okaloosa County would have about 105, against 181 on map listings. There is one business with payroll in the industry for every 1,498 households, against one for every 1,641 across the U.S. The official count rose 14.0% from 2019 to 2023, against +8.2% for the U.S.
How fast is Okaloosa County, FL growing?
Population estimates put Okaloosa County at 221,810 people in 2025, up 4.6% since 2020, faster than the U.S. (+3.1%). It has 85,411 households. The median household income in Okaloosa County is $81,998 a year, 2% above the U.S. median of $80,734. That rose 29.3% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Okaloosa County scores 35 for gyms and studios (lower middle), #1,661 of 2,088 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Okaloosa County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in Okaloosa County
Screening a site or an acquisition in Okaloosa County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Okaloosa County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.