Groundwork

Fitness and classes · County · Florida

Gyms and studios in Sarasota County, FL

Competitor counts, household spending and official business counts for gyms and studios in Sarasota County, FL, set against other counties and the U.S.

Groundwork market score · out of 100

Score 43 out of 100: Lower middle

Ranked #1,412 of 2,088 scored counties
#38 of 58 scored counties in Florida

Listings
393
81 chain locations (21%)
Official establishments
137
+21.2% since 2019
Household spending a year
$179.9M
On memberships, classes and admissions · $848 a household
Spending per listing
$458K
31% below the U.S.
Listings per 10k households
18.5
24% above the U.S.
Population, 2025
479,958
+10.0% since 2020

See the gyms and studios around any address in Sarasota County

The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Sarasota County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 393 gyms and studios in Sarasota County. Of those, 81 are chain locations, or 21%, against 20% across the U.S. Per 10,000 households, that is 18.5, 24% above the U.S. rate of 14.9.

At $848 per household (14% below the U.S. average), households in Sarasota County spend about $179.9M a year on memberships, classes and admissions. That works out to $458K per location, 31% below the U.S. figure of $662K.

Official counts show 137 businesses with payroll classed as fitness centers and recreation instruction in Sarasota County in 2023, up 21.2% from 2019. That is one for every 1,549 households, against one for every 1,641 across the U.S. Since fiscal 2022, 16 SBA-backed loans worth $7.1M have gone to businesses classed as fitness centers and recreation instruction in Sarasota County.

Between 2020 and 2025, the population of Sarasota County grew 10.0%, faster than the U.S. (+3.1%). For gyms and studios, Sarasota County has a Groundwork market score of 43 (lower middle): #1,412 of 2,088 scored counties and #38 of 58 scored counties in Florida.

How Sarasota County compares

The same measures for Florida and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Gyms, studios and classes in Sarasota County, FL compared with Florida and the U.S.
MeasureSarasota CountyFloridaU.S.
Listings per 10k households18.516.014.9
Spending per listing$458K$477K$662K
Households per official establishment1,5491,6071,641
Official establishment growth, 2019–2023+21.2%+15.6%+8.2%
Population growth, 2020–2025+10.0%+8.7%+3.1%
Spending per household on memberships, classes and admissions$848$764$983
Median household income$83,416$74,568$80,734
Groundwork market score4334

Official counts and lending

Businesses

Official establishments, 2019 to 2023
113 → 137+21.2% over the period
Employees, 2023
1,262
Annual payroll, 2023
$25.9M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
39381 chain locations
Listings at the U.S. rate for this spending
272The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
16
Amount
$7.1M

SBA-backed loans to businesses classed as fitness centers and recreation instruction in Sarasota County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Sarasota County

Population, 2025 estimate
479,958+10.0% since 2020
Households
212,204
Median age
54.6
Homes lived in by their owners
77%
Vehicles per household
1.7
Land area
556 sq. mi.
People per square mile
826
Median household income
$83,416+34.0% vs. 2015–2019, before inflation
Average household income
$124,732
Median home value
$411,800
Jobs located here
194,397
Daytime population
481,661Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Sarasota County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.

Or open the report at the center of Sarasota County. Signed out, you see a blurred preview; on an account, each report is one action.

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Gyms, studios and classes across Florida

Every Florida market ranked →

The highest-scoring counties in Florida for gyms and studios, numbered among those based in Florida, with Sarasota County marked.

Top counties in Florida

Counties in Florida ranked for gyms and studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Sumter County, FL88294.1$1.7M+21.1%#16 of 2,088
2Wakulla County, FL77107.8$913K+12.3%#109 of 2,088
3Baker County, FL7477.6$967K+5.8%#158 of 2,088
4Citrus County, FL70557.7$745K+11.1%#260 of 2,088
5Charlotte County, FL70879.6$695K+15.5%#263 of 2,088
6Levy County, FL69137.0$775K+12.7%#288 of 2,088
7Flagler County, FL666011.4$676K+21.0%#384 of 2,088
8Polk County, FL622729.4$675K+19.8%#536 of 2,088
9Hendry County, FL62139.2$660K+21.5%#538 of 2,088
10Nassau County, FL595614.2$613K+17.4%#650 of 2,088
38Sarasota County, FL4339318.5$458K+10.0%#1,412 of 2,088

Other business types in Sarasota County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many gyms and studios are in Sarasota County, FL?

There are 393 gyms and studios on map listings in Sarasota County as of September 2026. 81 of them (21%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 137 businesses with payroll classed as fitness centers and recreation instruction in 2023, up 21.2% from 2019.

How much do households in Sarasota County, FL spend on memberships, classes and admissions?

About $179.9M a year, or $848 per household. That is 14% below the U.S. average (an index of 86, where 100 is the U.S. average). Spread across the 393 gyms and studios on map listings, it comes to $458K per location. It is estimated from the incomes of the 212,204 households in Sarasota County and national spending patterns by income.

How does Sarasota County, FL compare with the U.S. for gyms and studios?

Sarasota County has 18.5 gyms and studios per 10,000 households, 24% above the U.S. rate of 14.9. Spending per location is $458K, 31% below the U.S. figure of $662K. At the national ratio of gyms and studios to household spending, Sarasota County would have about 272, against 393 on map listings. There is one business with payroll in the industry for every 1,549 households, against one for every 1,641 across the U.S. The official count rose 21.2% from 2019 to 2023, against +8.2% for the U.S.

How fast is Sarasota County, FL growing?

Population estimates put Sarasota County at 479,958 people in 2025, up 10.0% since 2020, faster than the U.S. (+3.1%). It has 212,204 households. Median household income in Sarasota County is $83,416, 3% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 34.0%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Sarasota County scores 43 for gyms and studios (lower middle), #1,412 of 2,088 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Sarasota County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for gyms and studios · All 56 business types in Sarasota County

Screening a site or an acquisition in Sarasota County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Sarasota County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.