Fitness and classes · County · West Virginia
Yoga, Pilates and fitness studios in Preston County, WV
Competitor counts, household spending and official business counts for yoga, Pilates and fitness studios in Preston County, WV, set against other counties and the U.S.
Groundwork market score
Not scored
The score needs at least 5 listings; this market has none.
- Listings
- 0
- None on the map
- Official establishments
- 3
- All fitness and recreational sports centers
- Household spending a year
- $7.3M
- On memberships, classes and admissions · $569 a household
- Spending per listing
- n/a
- Listings per 10k households
- 0.0
- Population, 2025
- 34,004
- −0.6% since 2020
See the yoga, Pilates and fitness studios around any address in Preston County
The site report maps the yoga, Pilates and fitness studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Preston County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $569 per household (42% below the U.S. average), households in Preston County spend about $7.3M a year on memberships, classes and admissions. The spending figure covers all memberships, classes and admissions, not only yoga, Pilates and fitness studios.
Map listings as of September 2026 show no yoga, Pilates and fitness studios in Preston County. At the national ratio of yoga, Pilates and fitness studios to household spending, Preston County would have about 2, against none on map listings.
The official count of businesses with payroll classed as fitness and recreational sports centers in Preston County was 3 in 2023. That is one for every 4,270 households, against one for every 3,109 across the U.S. That count covers all fitness and recreational sports centers (gyms included), not only yoga, Pilates and fitness studios.
Population estimates put the population change in Preston County from 2020 to 2025 at −0.6%, against +3.1% for the U.S. With no yoga, Pilates and fitness studios on map listings, Preston County isn’t given a market score for them.
How Preston County compares
The same measures for West Virginia and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the yoga, Pilates and fitness studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Preston County | West Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 0.0 | 1.0 | 2.4 |
| Spending per listing | n/a | $6M | $4.1M |
| Households per official establishment (all fitness and recreational sports centers) | 4,270 | 6,175 | 3,109 |
| Official establishment growth, 2019–2023 | n/a | −12.6% | +5.8% |
| Population growth, 2020–2025 | −0.6% | −1.4% | +3.1% |
| Spending per household on memberships, classes and admissions | $569 | $595 | $983 |
| Median household income | $61,880 | $59,608 | $80,734 |
| Groundwork market score | Not scored | 58 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3All fitness and recreational sports centers
- Employees, 2023
- 6
- Annual payroll, 2023
- $66K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 0
- Listings at the U.S. rate for this spending
- 2The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as fitness and recreational sports centers in Preston County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only yoga, Pilates and fitness studios.
Population and households in Preston County
- Population, 2025 estimate
- 34,004−0.6% since 2020
- Households
- 12,809
- Median age
- 44.0
- Homes lived in by their owners
- 81%
- Vehicles per household
- 1.9
- Land area
- 649 sq. mi.
- People per square mile
- 53
- Median household income
- $61,880+19.3% vs. 2015–2019, before inflation
- Average household income
- $75,856
- Median home value
- $162,800
- Jobs located here
- 6,983
- Daytime population
- 28,456Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Preston County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the yoga, Pilates and fitness studios on map listings by name and distance.
Or open the report at the center of Preston County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardYoga, Pilates and fitness studios across West Virginia
Every West Virginia market ranked →The highest-scoring counties in West Virginia for yoga, Pilates and fitness studios, numbered among those based in West Virginia, with Preston County marked.
Top counties in West Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Berkeley County, WV | 77 | 6 | 1.2 | $6.3M | +13.7% | #35 of 777 |
| 2Jefferson County, WV | 60 | 6 | 2.6 | $3.5M | +9.2% | #210 of 777 |
| 3Kanawha County, WV | 47 | 9 | 1.2 | $5.1M | −4.3% | #437 of 777 |
| 4Cabell County, WV | 29 | 9 | 2.3 | $2.6M | −3.2% | #704 of 777 |
| 5Harrison County, WV | 26 | 5 | 1.9 | $3.3M | −2.5% | #726 of 777 |
| 6Monongalia County, WV | 22 | 17 | 3.8 | $1.9M | +2.0% | #750 of 777 |
| Preston County, WV | Not scored | 0 | 0.0 | n/a | −0.6% |
Other business types in Preston County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes62
- Gyms52
- Yoga, Pilates and fitness studios
- Martial arts and dance studios
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many yoga, Pilates and fitness studios are in Preston County, WV?
There are no yoga, Pilates and fitness studios on map listings in Preston County as of September 2026. The listings count yoga, Pilates, barre and boot-camp studios. Official counts show 3 businesses with payroll classed as fitness and recreational sports centers in 2023. The official count takes in all fitness and recreational sports centers, not only yoga, Pilates and fitness studios: gyms are counted too.
How much do households in Preston County, WV spend on memberships, classes and admissions?
About $7.3M a year, or $569 per household. That is 42% below the U.S. average (an index of 58, where 100 is the U.S. average). That spending covers all memberships, classes and admissions, which yoga, Pilates and fitness studios share with other businesses in the trade. It is estimated from the incomes of the 12,809 households in Preston County and national spending patterns by income.
How does Preston County, WV compare with the U.S. for yoga, Pilates and fitness studios?
Preston County has no yoga, Pilates and fitness studios on map listings. At the U.S. ratio of yoga, Pilates and fitness studios to household spending, Preston County would have about 2, against none on map listings. There is one business with payroll in the industry for every 4,270 households, against one for every 3,109 across the U.S.
How fast is Preston County, WV growing?
Population estimates put Preston County at 34,004 people in 2025, down 0.6% since 2020, against +3.1% for the U.S. It has 12,809 households. The median household income in Preston County is $61,880 a year, 23% below the U.S. median of $80,734. That rose 19.3% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Preston County has no market score for yoga, Pilates and fitness studios, having none on map listings.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Preston County. It maps the yoga, Pilates and fitness studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for yoga, Pilates and fitness studios · All 56 business types in Preston County
Screening a site or an acquisition in Preston County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Preston County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.