Fitness and classes · County · West Virginia
Yoga, Pilates and fitness studios in Mercer County, WV
How Mercer County, WV compares with other counties and the U.S. for yoga, Pilates and fitness studios: competitors, household spending, official counts and growth.
Groundwork market score
Not scored
The score needs at least 5 listings; this market has 2.
- Listings
- 2
- 0 chain locations (0%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $12.7M
- On memberships, classes and admissions · $525 a household
- Spending per listing
- $6.4M
- Too few listings to compare
- Listings per 10k households
- 0.8
- Too few listings to compare
- Population, 2025
- 57,503
- −3.4% since 2020
See the yoga, Pilates and fitness studios around any address in Mercer County
The site report maps the yoga, Pilates and fitness studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Mercer County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on memberships, classes and admissions in Mercer County comes to about $12.7M a year: $525 per household, 47% below the U.S. average. That works out to $6.4M per studio. The spending figure covers all memberships, classes and admissions, not only yoga, Pilates and fitness studios.
There are 2 yoga, Pilates and fitness studios on map listings in Mercer County as of September 2026. That is 0.8 per 10,000 households.
Official counts don’t publish a figure for fitness and recreational sports centers in Mercer County, since they leave out counts under 3. Since fiscal 2022, 2 SBA-backed loans worth $90K have gone to businesses classed as fitness and recreational sports centers in Mercer County.
Population estimates put the population change in Mercer County from 2020 to 2025 at −3.4%, against +3.1% for the U.S. With 2 yoga, Pilates and fitness studios on map listings, Mercer County isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.
How Mercer County compares
The same measures for West Virginia and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the yoga, Pilates and fitness studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Mercer County | West Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 0.8 | 1.0 | 2.4 |
| Spending per listing | $6.4M | $6M | $4.1M |
| Households per official establishment (all fitness and recreational sports centers) | n/a | 6,175 | 3,109 |
| Official establishment growth, 2019–2023 | n/a | −12.6% | +5.8% |
| Population growth, 2020–2025 | −3.4% | −1.4% | +3.1% |
| Spending per household on memberships, classes and admissions | $525 | $595 | $983 |
| Median household income | $53,210 | $59,608 | $80,734 |
| Groundwork market score | Not scored | 58 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/aAll fitness and recreational sports centers
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 20 chain locations
- Listings at the U.S. rate for this spending
- 3The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $90K
SBA-backed loans to businesses classed as fitness and recreational sports centers in Mercer County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only yoga, Pilates and fitness studios.
Population and households in Mercer County
- Population, 2025 estimate
- 57,503−3.4% since 2020
- Households
- 24,224
- Median age
- 43.1
- Homes lived in by their owners
- 73%
- Vehicles per household
- 1.8
- Land area
- 419 sq. mi.
- People per square mile
- 140
- Median household income
- $53,210+30.5% vs. 2015–2019, before inflation
- Average household income
- $71,510
- Median home value
- $121,700
- Jobs located here
- 19,809
- Daytime population
- 57,149Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Mercer County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the yoga, Pilates and fitness studios on map listings by name and distance.
Or open the report at the center of Mercer County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardYoga, Pilates and fitness studios across West Virginia
Every West Virginia market ranked →The highest-scoring counties in West Virginia for yoga, Pilates and fitness studios, numbered among those based in West Virginia, with Mercer County marked.
Top counties in West Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Berkeley County, WV | 77 | 6 | 1.2 | $6.3M | +13.7% | #35 of 777 |
| 2Jefferson County, WV | 60 | 6 | 2.6 | $3.5M | +9.2% | #210 of 777 |
| 3Kanawha County, WV | 47 | 9 | 1.2 | $5.1M | −4.3% | #437 of 777 |
| 4Cabell County, WV | 29 | 9 | 2.3 | $2.6M | −3.2% | #704 of 777 |
| 5Harrison County, WV | 26 | 5 | 1.9 | $3.3M | −2.5% | #726 of 777 |
| 6Monongalia County, WV | 22 | 17 | 3.8 | $1.9M | +2.0% | #750 of 777 |
| Mercer County, WV | Not scored | 2 | 0.8 | $6.4M | −3.4% |
Other business types in Mercer County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes15
- Gyms14
- Yoga, Pilates and fitness studios
- Martial arts and dance studios18
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many yoga, Pilates and fitness studios are in Mercer County, WV?
As of September 2026, map listings count 2 yoga, Pilates and fitness studios in Mercer County. The listings count yoga, Pilates, barre and boot-camp studios. No official count is published for fitness and recreational sports centers in Mercer County: counts under 3 are left out.
How much do households in Mercer County, WV spend on memberships, classes and admissions?
About $12.7M a year, or $525 per household. That is 47% below the U.S. average (an index of 53, where 100 is the U.S. average). Spread across the 2 yoga, Pilates and fitness studios on map listings, it comes to $6.4M per studio. That spending covers all memberships, classes and admissions, which yoga, Pilates and fitness studios share with other businesses in the trade. It is estimated from the incomes of the 24,224 households in Mercer County and national spending patterns by income.
How does Mercer County, WV compare with the U.S. for yoga, Pilates and fitness studios?
Mercer County has 2 yoga, Pilates and fitness studios on map listings, too few for a steady comparison with the U.S. rate. At the U.S. ratio of yoga, Pilates and fitness studios to household spending, Mercer County would have about 3, against 2 on map listings.
How fast is Mercer County, WV growing?
Population estimates put Mercer County at 57,503 people in 2025, down 3.4% since 2020, against +3.1% for the U.S. It has 24,224 households. The median household income in Mercer County is $53,210 a year, 34% below the U.S. median of $80,734. That rose 30.5% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Mercer County has no market score for yoga, Pilates and fitness studios: the score needs at least 5 on map listings, and it has 2.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Mercer County. It maps the yoga, Pilates and fitness studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for yoga, Pilates and fitness studios · All 56 business types in Mercer County
Screening a site or an acquisition in Mercer County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Mercer County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.