Groundwork

Fitness and classes · County · New Jersey

Yoga, Pilates and fitness studios in Ocean County, NJ

How Ocean County, NJ compares with other counties and the U.S. for yoga, Pilates and fitness studios: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 70 out of 100: Upper middle

Ranked #92 of 777 scored counties
#3 of 21 scored counties in New Jersey

Listings
50
10 chain locations (20%)
Official establishments
67
All fitness and recreational sports centers · −2.9% since 2019
Household spending a year
$253M
On memberships, classes and admissions · $1,037 a household
Spending per listing
$5.1M
25% above the U.S.
Listings per 10k households
2.1
12% below the U.S.
Population, 2025
673,746
+5.6% since 2020

See the yoga, Pilates and fitness studios around any address in Ocean County

The site report maps the yoga, Pilates and fitness studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Ocean County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 50 yoga, Pilates and fitness studios in Ocean County. 10 of them (20%) are chain locations, against 18% across the U.S. That comes to 2.1 for every 10,000 households, 12% below the U.S. rate of 2.4.

Households in Ocean County spend about $253M a year on memberships, classes and admissions, or $1,037 per household, 6% above the U.S. average. Spread across 50 yoga, Pilates and fitness studios, that is $5.1M per studio, 25% above the U.S. figure of $4.1M. That spending covers all memberships, classes and admissions, which yoga, Pilates and fitness studios share with other businesses in the trade.

The official count of businesses with payroll classed as fitness and recreational sports centers in Ocean County was 67 in 2023, down 2.9% from 2019. That is one for every 3,639 households, against one for every 3,109 across the U.S. The official count takes in all fitness and recreational sports centers, not only yoga, Pilates and fitness studios: gyms are counted too. Since fiscal 2022, 21 SBA-backed loans worth $5M have gone to businesses classed as fitness and recreational sports centers in Ocean County.

Between 2020 and 2025, the population of Ocean County grew 5.6%, faster than the U.S. (+3.1%). Ocean County scores 70 (upper middle) on the Groundwork market score for yoga, Pilates and fitness studios, ranking #92 of 777 scored counties and #3 of 21 scored counties in New Jersey. That puts it in the top quarter of counties.

How Ocean County compares

The same measures for New Jersey and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the yoga, Pilates and fitness studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Yoga, Pilates and fitness studios in Ocean County, NJ compared with New Jersey and the U.S.
MeasureOcean CountyNew JerseyU.S.
Listings per 10k households2.13.12.4
Spending per listing$5.1M$4M$4.1M
Households per official establishment (all fitness and recreational sports centers)3,6392,3463,109
Official establishment growth, 2019–2023−2.9%−7.1%+5.8%
Population growth, 2020–2025+5.6%+3.0%+3.1%
Spending per household on memberships, classes and admissions$1,037$1,238$983
Median household income$89,863$103,556$80,734
Groundwork market score7041

Official counts and lending

Businesses

Official establishments, 2019 to 2023
69 → 67All fitness and recreational sports centers · −2.9% over the period
Employees, 2023
2,053
Annual payroll, 2023
$38.9M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
5010 chain locations
Listings at the U.S. rate for this spending
62The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
21
Amount
$5M

SBA-backed loans to businesses classed as fitness and recreational sports centers in Ocean County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only yoga, Pilates and fitness studios.

Population and households in Ocean County

Population, 2025 estimate
673,746+5.6% since 2020
Households
243,843
Median age
41.7
Homes lived in by their owners
81%
Vehicles per household
1.8
Land area
628 sq. mi.
People per square mile
1,042
Median household income
$89,863+26.7% vs. 2015–2019, before inflation
Average household income
$118,774
Median home value
$398,400
Jobs located here
183,196
Daytime population
568,313Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Ocean County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the yoga, Pilates and fitness studios on map listings by name and distance.

Or open the report at the center of Ocean County. Signed out, you see a blurred preview; on an account, each report is one action.

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Yoga, Pilates and fitness studios across New Jersey

Every New Jersey market ranked →

The highest-scoring counties in New Jersey for yoga, Pilates and fitness studios, numbered among those based in New Jersey, with Ocean County marked.

Top counties in New Jersey

Counties in New Jersey ranked for yoga, Pilates and fitness studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Warren County, NJ7381.8$6.1M+3.2%#63 of 777
2Middlesex County, NJ71601.9$6.6M+2.6%#77 of 777
3Ocean County, NJ70502.1$5.1M+5.6%#92 of 777
4Passaic County, NJ67321.8$5.9M+1.6%#125 of 777
5Sussex County, NJ66162.8$4.6M+2.9%#138 of 777
6Salem County, NJ6352.0$4.5M+2.3%#175 of 777
7Mercer County, NJ61302.1$5.8M+3.3%#193 of 777
8Cumberland County, NJ5850.9$8.4M+2.2%#224 of 777
9Hudson County, NJ58812.7$4.3M+1.8%#236 of 777
10Burlington County, NJ57492.8$4.5M+4.3%#247 of 777

Other business types in Ocean County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many yoga, Pilates and fitness studios are in Ocean County, NJ?

Ocean County has 50 yoga, Pilates and fitness studios on map listings as of September 2026. 10 of them (20%) are chain locations. The listings count yoga, Pilates, barre and boot-camp studios. Official counts show 67 businesses with payroll classed as fitness and recreational sports centers in 2023, down 2.9% from 2019. That count covers all fitness and recreational sports centers (gyms included), not only yoga, Pilates and fitness studios.

How much do households in Ocean County, NJ spend on memberships, classes and admissions?

About $253M a year, or $1,037 per household. That is 6% above the U.S. average (an index of 106, where 100 is the U.S. average). Spread across the 50 yoga, Pilates and fitness studios on map listings, it comes to $5.1M per studio. The spending figure covers all memberships, classes and admissions, not only yoga, Pilates and fitness studios. It is estimated from the incomes of the 243,843 households in Ocean County and national spending patterns by income.

How does Ocean County, NJ compare with the U.S. for yoga, Pilates and fitness studios?

Ocean County has 2.1 yoga, Pilates and fitness studios per 10,000 households, 12% below the U.S. rate of 2.4. Spending per studio is $5.1M, 25% above the U.S. figure of $4.1M. At the national ratio of yoga, Pilates and fitness studios to household spending, Ocean County would have about 62, against 50 on map listings. There is one business with payroll in the industry for every 3,639 households, against one for every 3,109 across the U.S. The official count fell 2.9% from 2019 to 2023, against +5.8% for the U.S.

How fast is Ocean County, NJ growing?

Population estimates put Ocean County at 673,746 people in 2025, up 5.6% since 2020, faster than the U.S. (+3.1%). It has 243,843 households. Median household income in Ocean County is $89,863, 11% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 26.7%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Ocean County scores 70 for yoga, Pilates and fitness studios (upper middle), #92 of 777 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Ocean County. It maps the yoga, Pilates and fitness studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for yoga, Pilates and fitness studios · All 56 business types in Ocean County

Screening a site or an acquisition in Ocean County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Ocean County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.