Market rankings · Montana
Gyms in Montana
Markets across Montana ranked by the Groundwork market score for gyms, with competitor counts and household spending for each.
- Listings
- 394
- 81 chain locations (21%)
- Official establishments
- 215
- All fitness and recreational sports centers · +20.8% since 2019
- Household spending a year
- $459.2M
- On memberships, classes and admissions
- Listings per 10k households
- 8.6
- 13% above the U.S.
- Spending per listing
- $1.2M
- 10% below the U.S.
- Rank among states
- #34 of 51
- Market score 41 · Lower middle
A site report maps the gyms on map listings around any address in Montana by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 394 gyms in Montana. Chain locations make up 21% of them, against 28% across the U.S. That comes to 8.6 for every 10,000 households, 13% above the U.S. rate of 7.6.
Households in Montana spend about $459.2M a year on memberships, classes and admissions, or $1,001 per household, 2% above the U.S. average. That is about $1.2M of household spending for each gym on map listings, 10% below the U.S. figure of $1.3M. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade.
The official count of businesses with payroll classed as fitness and recreational sports centers in Montana was 215 in 2023, up 20.8% from 2019. That is one for every 2,134 households, against one for every 3,109 across the U.S. Across the U.S., the count rose 5.8% over the same years. The official count takes in all fitness and recreational sports centers, not only gyms: yoga, Pilates and fitness studios are counted too. Since fiscal 2022, 22 SBA-backed loans worth $10.2M have gone to businesses classed as fitness and recreational sports centers in Montana.
Among the 50 states and DC, Montana ranks #34 for gyms, with a Groundwork market score of 41 (lower middle). Of the 5 scored metro areas in or partly in Montana, the Billings metro area scores highest (56). Of the 2 scored small-town markets in or partly in Montana, the Kalispell area scores highest (55).
Every market in Montana for gyms
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Montana, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Billings, MT | 56 | 63 | 8.0 | $1.3M | +4.8% | #130 of 387 |
| 2Helena, MT | 56 | 34 | 8.7 | $1.3M | +7.7% | #131 of 387 |
| 3Missoula, MT | 49 | 49 | 8.9 | $1.2M | +4.7% | #202 of 387 |
| 4Bozeman, MT | 49 | 62 | 12.1 | $1.1M | +7.7% | #204 of 387 |
| 5Great Falls, MT | 44 | 27 | 7.6 | $1.2M | +0.7% | #254 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Kalispell, MT | 55 | 47 | 10.6 | $965K | +10.1% | #211 of 506 |
| 2Butte-Silver Bow, MT | 38 | 14 | 9.1 | $867K | +2.6% | #385 of 506 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Ravalli County, MT | 77 | 11 | 5.9 | $1.6M | +9.4% | #106 of 1,792 |
| 2Park County, MT | 67 | 6 | 7.2 | $1.4M | +5.7% | #296 of 1,792 |
| 3Jefferson County, MT | 64 | 7 | 14.0 | $925K | +9.8% | #410 of 1,792 |
| 4Lewis and Clark County, MT | 60 | 24 | 7.7 | $1.4M | +5.8% | #523 of 1,792 |
| 5Lake County, MT | 56 | 11 | 8.7 | $1M | +6.9% | #705 of 1,792 |
| 6Yellowstone County, MT | 55 | 59 | 8.4 | $1.3M | +4.5% | #728 of 1,792 |
| 7Gallatin County, MT | 53 | 62 | 12.1 | $1.1M | +7.7% | #813 of 1,792 |
| 8Missoula County, MT | 51 | 49 | 9.3 | $1.1M | +4.4% | #880 of 1,792 |
| 9Cascade County, MT | 50 | 27 | 7.6 | $1.2M | +0.7% | #914 of 1,792 |
| 10Lincoln County, MT | 50 | 6 | 6.6 | $1M | +13.1% | #927 of 1,792 |
| 11Flathead County, MT | 50 | 47 | 10.6 | $965K | +10.1% | #936 of 1,792 |
| 12Silver Bow County, MT | 32 | 14 | 9.1 | $867K | +2.6% | #1,449 of 1,792 |
| 13Hill County, MT | 27 | 5 | 8.1 | $927K | −0.5% | #1,559 of 1,792 |
| Glacier County, MT | Not scored | 1 | 2.3 | $3M | −2.0% | |
| Sanders County, MT | Not scored | 2 | 3.7 | $2M | +12.9% | |
| Big Horn County, MT | Not scored | 2 | 5.2 | $1.4M | −2.5% | |
| Custer County, MT | Not scored | 4 | 7.9 | $1.1M | +1.5% | |
| Fergus County, MT | Not scored | 3 | 5.7 | $1.4M | +3.1% | |
| Richland County, MT | Not scored | 3 | 6.8 | $1.6M | −1.3% | |
| Carbon County, MT | Not scored | 2 | 4.3 | $2.5M | +9.1% | |
| Roosevelt County, MT | Not scored | 3 | 9.7 | $777K | −5.2% | |
| Beaverhead County, MT | Not scored | 4 | 9.5 | $865K | +7.1% | |
| Deer Lodge County, MT | Not scored | 4 | 8.9 | $851K | +3.0% | |
| Madison County, MT | Not scored | 4 | 10.7 | $899K | +15.8% | |
| Stillwater County, MT | Not scored | 2 | 5.2 | $2.3M | +5.0% |
Show all 56 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Dawson County, MT | Not scored | 6 | 16.6 | $536K | −2.6% | |
| Rosebud County, MT | Not scored | 2 | 6.5 | $1.2M | −0.7% | |
| Broadwater County, MT | Not scored | 3 | 10.6 | $971K | +23.8% | |
| Valley County, MT | Not scored | 3 | 10.2 | $841K | −2.4% | |
| Powell County, MT | Not scored | 1 | 4.1 | $1.9M | +3.1% | |
| Blaine County, MT | Not scored | 1 | 4.4 | $2M | −2.1% | |
| Teton County, MT | Not scored | 2 | 8.1 | $1M | +3.9% | |
| Pondera County, MT | Not scored | 1 | 4.4 | $1.7M | +3.2% | |
| Chouteau County, MT | Not scored | 1 | 4.6 | $1.7M | −0.8% | |
| Musselshell County, MT | Not scored | 1 | 4.7 | $1.7M | +17.6% | |
| Toole County, MT | Not scored | 0 | 0.0 | n/a | +4.9% | |
| Mineral County, MT | Not scored | 0 | 0.0 | n/a | +13.5% | |
| Phillips County, MT | Not scored | 0 | 0.0 | n/a | −0.1% | |
| Sweet Grass County, MT | Not scored | 1 | 6.4 | $1.5M | +2.4% | |
| Sheridan County, MT | Not scored | 2 | 13.6 | $692K | −2.9% | |
| Granite County, MT | Not scored | 4 | 26.4 | $309K | +10.6% | |
| Fallon County, MT | Not scored | 0 | 0.0 | n/a | −2.3% | |
| Judith Basin County, MT | Not scored | 1 | 10.9 | $920K | +6.8% | |
| Wheatland County, MT | Not scored | 0 | 0.0 | n/a | +1.2% | |
| Meagher County, MT | Not scored | 1 | 10.8 | $859K | +11.2% | |
| Liberty County, MT | Not scored | 0 | 0.0 | n/a | +0.1% | |
| Powder River County, MT | Not scored | 2 | 28.2 | $334K | +5.1% | |
| McCone County, MT | Not scored | 0 | 0.0 | n/a | −0.6% | |
| Daniels County, MT | Not scored | 0 | 0.0 | n/a | −2.3% | |
| Carter County, MT | Not scored | 0 | 0.0 | n/a | −1.6% | |
| Prairie County, MT | Not scored | 0 | 0.0 | n/a | +1.7% | |
| Wibaux County, MT | Not scored | 0 | 0.0 | n/a | −5.4% | |
| Garfield County, MT | Not scored | 0 | 0.0 | n/a | −1.9% | |
| Golden Valley County, MT | Not scored | 0 | 0.0 | n/a | +2.7% | |
| Treasure County, MT | Not scored | 0 | 0.0 | n/a | −4.0% | |
| Petroleum County, MT | Not scored | 0 | 0.0 | n/a | +9.2% |
Markets with fewer than 5 gyms on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many gyms are in Montana?
Montana has 394 gyms on map listings as of September 2026. 81 of them (21%) are chain locations. The listings count gyms and fitness centers. Official counts show 215 businesses with payroll classed as fitness and recreational sports centers in 2023, up 20.8% from 2019. That count covers all fitness and recreational sports centers (yoga, Pilates and fitness studios included), not only gyms.
How much do households in Montana spend on memberships, classes and admissions?
About $459.2M a year, or $1,001 per household. That is 2% above the U.S. average (an index of 102, where 100 is the U.S. average). Spread across the 394 gyms on map listings, it comes to $1.2M per gym. The spending figure covers all memberships, classes and admissions, not only gyms. It is estimated from the incomes of the 458,859 households in Montana and national spending patterns by income.
How does Montana compare with the U.S. for gyms?
Montana has 8.6 gyms per 10,000 households, 13% above the U.S. rate of 7.6. Spending per gym is $1.2M, 10% below the U.S. figure of $1.3M. At the national ratio of gyms to household spending, Montana would have about 353, against 394 on map listings. There is one business with payroll in the industry for every 2,134 households, against one for every 3,109 across the U.S. The official count rose 20.8% from 2019 to 2023, against +5.8% for the U.S.
Which market in Montana has the highest market score for gyms?
Among 5 scored metro areas in or partly in Montana, the Billings metro area scores highest, at 56 (upper middle). Among 2 scored small-town markets in or partly in Montana, the Kalispell area scores highest, at 55 (upper middle). Among 13 scored counties in Montana, Ravalli County scores highest, at 77 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Montana scores 41 for gyms (lower middle), #34 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Montana. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Gyms in other states
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Top markets for gyms across the U.S. · All business types in Montana
Related business types in Montana
- Gyms, studios and classes746 listings
- Yoga, Pilates and fitness studios140 listings
- Martial arts and dance studios212 listings
Screening a site or an acquisition in Montana?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.