Fitness and classes · County · Montana
Yoga, Pilates and fitness studios in Flathead County, MT
Competitor counts, household spending and official business counts for yoga, Pilates and fitness studios in Flathead County, MT, set against other counties and the U.S.
Groundwork market score · out of 100
Score 40 out of 100: Lower middle
Ranked #561 of 777 scored counties
#5 of 7 scored counties in Montana
- Listings
- 23
- 1 chain location (4%)
- Official establishments
- 20
- All fitness and recreational sports centers
- Household spending a year
- $45.4M
- On memberships, classes and admissions · $1,025 a household
- Spending per listing
- $2M
- 51% below the U.S.
- Listings per 10k households
- 5.2
- 2.2 times the U.S.
- Population, 2025
- 115,429
- +10.1% since 2020
See the yoga, Pilates and fitness studios around any address in Flathead County
The site report maps the yoga, Pilates and fitness studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Flathead County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 23 yoga, Pilates and fitness studios in Flathead County. One of them (4%) is a chain location, against 18% across the U.S. That comes to 5.2 for every 10,000 households, 2.2 times the U.S. rate of 2.4.
At $1,025 per household (4% above the U.S. average), households in Flathead County spend about $45.4M a year on memberships, classes and admissions. Spread across 23 yoga, Pilates and fitness studios, that is $2M per studio, 51% below the U.S. figure of $4.1M. That spending covers all memberships, classes and admissions, which yoga, Pilates and fitness studios share with other businesses in the trade.
In 2023, official counts showed 20 businesses with payroll in Flathead County classed as fitness and recreational sports centers. That is one for every 2,212 households, against one for every 3,109 across the U.S. The official count takes in all fitness and recreational sports centers, not only yoga, Pilates and fitness studios: gyms are counted too. Since fiscal 2022, 1 SBA-backed loan worth $825K has gone to businesses classed as fitness and recreational sports centers in Flathead County.
Between 2020 and 2025, the population of Flathead County grew 10.1%, faster than the U.S. (+3.1%). Flathead County scores 40 (lower middle) on the Groundwork market score for yoga, Pilates and fitness studios, ranking #561 of 777 scored counties and #5 of 7 scored counties in Montana.
How Flathead County compares
The same measures for Montana and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the yoga, Pilates and fitness studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Flathead County | Montana | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.2 | 3.1 | 2.4 |
| Spending per listing | $2M | $3.3M | $4.1M |
| Households per official establishment (all fitness and recreational sports centers) | 2,212 | 2,134 | 3,109 |
| Official establishment growth, 2019–2023 | n/a | +20.8% | +5.8% |
| Population growth, 2020–2025 | +10.1% | +5.3% | +3.1% |
| Spending per household on memberships, classes and admissions | $1,025 | $1,001 | $983 |
| Median household income | $73,925 | $72,509 | $80,734 |
| Groundwork market score | 40 | 34 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 15 → 20All fitness and recreational sports centers
- Employees, 2023
- 325
- Annual payroll, 2023
- $5.7M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 231 chain location
- Listings at the U.S. rate for this spending
- 11The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $825K
SBA-backed loans to businesses classed as fitness and recreational sports centers in Flathead County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only yoga, Pilates and fitness studios.
Population and households in Flathead County
- Population, 2025 estimate
- 115,429+10.1% since 2020
- Households
- 44,233
- Median age
- 43.2
- Homes lived in by their owners
- 72%
- Vehicles per household
- 2.1
- Land area
- 5,087 sq. mi.
- People per square mile
- 22
- Median household income
- $73,925+31.6% vs. 2015–2019, before inflation
- Average household income
- $99,728
- Median home value
- $535,500
- Jobs located here
- 49,504
- Daytime population
- 110,772Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Flathead County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the yoga, Pilates and fitness studios on map listings by name and distance.
Or open the report at the center of Flathead County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardYoga, Pilates and fitness studios across Montana
Every Montana market ranked →The highest-scoring counties in Montana for yoga, Pilates and fitness studios, numbered among those based in Montana, with Flathead County marked.
Top counties in Montana
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Cascade County, MT | 57 | 5 | 1.4 | $6.5M | +0.7% | #243 of 777 |
| 2Gallatin County, MT | 50 | 19 | 3.7 | $3.5M | +7.7% | #387 of 777 |
| 3Ravalli County, MT | 48 | 10 | 5.4 | $1.7M | +9.4% | #435 of 777 |
| 4Missoula County, MT | 40 | 19 | 3.6 | $2.9M | +4.4% | #557 of 777 |
| 5Flathead County, MT | 40 | 23 | 5.2 | $2M | +10.1% | #561 of 777 |
| 6Yellowstone County, MT | 39 | 25 | 3.6 | $3M | +4.5% | #575 of 777 |
| 7Lewis and Clark County, MT | 35 | 17 | 5.4 | $1.9M | +5.8% | #636 of 777 |
Other business types in Flathead County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes46
- Gyms50
- Yoga, Pilates and fitness studios40
- Martial arts and dance studios65
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many yoga, Pilates and fitness studios are in Flathead County, MT?
Flathead County has 23 yoga, Pilates and fitness studios on map listings as of September 2026. One of them (4%) is a chain location. The listings count yoga, Pilates, barre and boot-camp studios. Official counts show 20 businesses with payroll classed as fitness and recreational sports centers in 2023. That count covers all fitness and recreational sports centers (gyms included), not only yoga, Pilates and fitness studios.
How much do households in Flathead County, MT spend on memberships, classes and admissions?
About $45.4M a year, or $1,025 per household. That is 4% above the U.S. average (an index of 104, where 100 is the U.S. average). Spread across the 23 yoga, Pilates and fitness studios on map listings, it comes to $2M per studio. The spending figure covers all memberships, classes and admissions, not only yoga, Pilates and fitness studios. It is estimated from the incomes of the 44,233 households in Flathead County and national spending patterns by income.
How does Flathead County, MT compare with the U.S. for yoga, Pilates and fitness studios?
Flathead County has 5.2 yoga, Pilates and fitness studios per 10,000 households, 2.2 times the U.S. rate of 2.4. Spending per studio is $2M, 51% below the U.S. figure of $4.1M. At the national ratio of yoga, Pilates and fitness studios to household spending, Flathead County would have about 11, against 23 on map listings. There is one business with payroll in the industry for every 2,212 households, against one for every 3,109 across the U.S.
How fast is Flathead County, MT growing?
Population estimates put Flathead County at 115,429 people in 2025, up 10.1% since 2020, faster than the U.S. (+3.1%). It has 44,233 households. Median household income in Flathead County is $73,925, 8% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 31.6%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Flathead County scores 40 for yoga, Pilates and fitness studios (lower middle), #561 of 777 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Flathead County. It maps the yoga, Pilates and fitness studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for yoga, Pilates and fitness studios · All 56 business types in Flathead County
Screening a site or an acquisition in Flathead County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Flathead County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.