Fitness and classes · Metro area · Michigan
Yoga, Pilates and fitness studios in the Battle Creek, MI metro area
The yoga, Pilates and fitness studios in the Battle Creek, MI metro area, the household spending behind them and how the market ranks against other metro areas.
Groundwork market score
Not scored
The score needs at least 5 listings; this market has 3.
- Listings
- 3
- 1 chain location (33%)
- Official establishments
- 6
- All fitness and recreational sports centers
- Household spending a year
- $40.2M
- On memberships, classes and admissions · $754 a household
- Spending per listing
- $13.4M
- 3.3 times the U.S.
- Listings per 10k households
- 0.6
- 75% below the U.S.
- Population, 2025
- 133,408
- −0.6% since 2020
See the yoga, Pilates and fitness studios around any address in the Battle Creek metro area
The site report maps the yoga, Pilates and fitness studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Battle Creek metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in the Battle Creek metro area spend about $40.2M a year on memberships, classes and admissions, or $754 per household, 23% below the U.S. average. Spread across 3 yoga, Pilates and fitness studios, that is $13.4M per studio, 3.3 times the U.S. figure of $4.1M. The spending figure covers all memberships, classes and admissions, not only yoga, Pilates and fitness studios.
There are 3 yoga, Pilates and fitness studios on map listings in the Battle Creek metro area as of September 2026. That comes to 0.6 for every 10,000 households, 75% below the U.S. rate of 2.4.
Official counts show 6 businesses with payroll classed as fitness and recreational sports centers in the Battle Creek metro area in 2023. That is one for every 8,889 households, against one for every 3,109 across the U.S. That count covers all fitness and recreational sports centers (gyms included), not only yoga, Pilates and fitness studios. Since fiscal 2022, 2 SBA-backed loans worth $720K have gone to businesses classed as fitness and recreational sports centers in the Battle Creek metro area.
Between 2020 and 2025, the population of the Battle Creek metro area declined 0.6%, against +3.1% for the U.S. With 3 yoga, Pilates and fitness studios on map listings, the Battle Creek metro area isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.
How the Battle Creek metro area compares
The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the yoga, Pilates and fitness studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Battle Creek metro area | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 0.6 | 2.0 | 2.4 |
| Spending per listing | $13.4M | $4.4M | $4.1M |
| Households per official establishment (all fitness and recreational sports centers) | 8,889 | 4,383 | 3,109 |
| Official establishment growth, 2019–2023 | n/a | +8.1% | +5.8% |
| Population growth, 2020–2025 | −0.6% | +0.6% | +3.1% |
| Spending per household on memberships, classes and admissions | $754 | $902 | $983 |
| Median household income | $63,177 | $72,875 | $80,734 |
| Groundwork market score | Not scored | 51 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 6All fitness and recreational sports centers
- Employees, 2023
- 170
- Annual payroll, 2023
- $2.5M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 31 chain location
- Listings at the U.S. rate for this spending
- 10The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $720K
SBA-backed loans to businesses classed as fitness and recreational sports centers in the Battle Creek metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only yoga, Pilates and fitness studios.
Population and households in the Battle Creek metro area
- Population, 2025 estimate
- 133,408−0.6% since 2020
- Households
- 53,333
- Median age
- 40.7
- Homes lived in by their owners
- 73%
- Vehicles per household
- 1.7
- Land area
- 706 sq. mi.
- People per square mile
- 189
- Median household income
- $63,177+30.0% vs. 2015–2019, before inflation
- Average household income
- $83,388
- Median home value
- $162,800
- Jobs located here
- 51,778
- Daytime population
- 134,519Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Battle Creek metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the yoga, Pilates and fitness studios on map listings by name and distance.
Or open the report at the center of the Battle Creek metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardYoga, Pilates and fitness studios across Michigan
Every Michigan market ranked →The highest-scoring metro areas in Michigan for yoga, Pilates and fitness studios, numbered among those based in Michigan (a market based in another state is listed without a number), with the Battle Creek metro area marked.
Top metro areas in Michigan
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Monroe, MI | 74 | 8 | 1.3 | $7.1M | +0.7% | #20 of 347 |
| 2Jackson, MI | 66 | 8 | 1.3 | $6.3M | −0.4% | #50 of 347 |
| South Bend-Mishawaka, IN-MI | 65 | 15 | 1.2 | $7.1M | +0.1% | #52 of 347 |
| 3Saginaw, MI | 63 | 8 | 1.0 | $7.4M | −1.1% | #60 of 347 |
| 4Flint, MI | 58 | 23 | 1.4 | $5.5M | −1.1% | #97 of 347 |
| 5Detroit-Warren-Dearborn, MI | 57 | 355 | 2.0 | $4.8M | +0.1% | #110 of 347 |
| 6Lansing-East Lansing, MI | 57 | 42 | 2.2 | $4M | +1.4% | #111 of 347 |
| 7Grand Rapids-Wyoming-Kentwood, MI | 56 | 104 | 2.4 | $4.1M | +2.8% | #117 of 347 |
| 8Bay City, MI | 52 | 7 | 1.6 | $4.7M | −1.6% | #146 of 347 |
| 9Muskegon-Norton Shores, MI | 51 | 13 | 1.9 | $3.8M | +1.8% | #160 of 347 |
| Battle Creek, MI | Not scored | 3 | 0.6 | $13.4M | −0.6% |
Other business types in the Battle Creek metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes65
- Gyms66
- Yoga, Pilates and fitness studios
- Martial arts and dance studios52
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many yoga, Pilates and fitness studios are in the Battle Creek, MI metro area?
As of September 2026, map listings count 3 yoga, Pilates and fitness studios in the Battle Creek metro area. The listings count yoga, Pilates, barre and boot-camp studios. Official counts show 6 businesses with payroll classed as fitness and recreational sports centers in 2023. The official count takes in all fitness and recreational sports centers, not only yoga, Pilates and fitness studios: gyms are counted too.
How much do households in the Battle Creek, MI metro area spend on memberships, classes and admissions?
About $40.2M a year, or $754 per household. That is 23% below the U.S. average (an index of 77, where 100 is the U.S. average). Spread across the 3 yoga, Pilates and fitness studios on map listings, it comes to $13.4M per studio. That spending covers all memberships, classes and admissions, which yoga, Pilates and fitness studios share with other businesses in the trade. It is estimated from the incomes of the 53,333 households in the Battle Creek metro area and national spending patterns by income.
How does the Battle Creek, MI metro area compare with the U.S. for yoga, Pilates and fitness studios?
The Battle Creek metro area has 0.6 yoga, Pilates and fitness studios per 10,000 households, 75% below the U.S. rate of 2.4. Spending per studio is $13.4M, 3.3 times the U.S. figure of $4.1M. At the U.S. ratio of yoga, Pilates and fitness studios to household spending, the Battle Creek metro area would have about 10, against 3 on map listings. There is one business with payroll in the industry for every 8,889 households, against one for every 3,109 across the U.S.
How fast is the Battle Creek, MI metro area growing?
Population estimates put the Battle Creek metro area at 133,408 people in 2025, down 0.6% since 2020, against +3.1% for the U.S. It has 53,333 households. The median household income in the Battle Creek metro area is $63,177 a year, 22% below the U.S. median of $80,734. That rose 30.0% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Battle Creek metro area has no market score for yoga, Pilates and fitness studios: the score needs at least 5 on map listings, and it has 3.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Battle Creek metro area. It maps the yoga, Pilates and fitness studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for yoga, Pilates and fitness studios · All 56 business types in the Battle Creek metro area
Screening a site or an acquisition in the Battle Creek metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Battle Creek metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.