Fitness and classes · County · Michigan
Yoga, Pilates and fitness studios in Ionia County, MI
How Ionia County, MI compares with other counties and the U.S. for yoga, Pilates and fitness studios: competitors, household spending, official counts and growth.
Groundwork market score
Not scored
The score needs at least 5 listings; this market has 2.
- Listings
- 2
- 0 chain locations (0%)
- Official establishments
- 3
- All fitness and recreational sports centers
- Household spending a year
- $18.6M
- On memberships, classes and admissions · $796 a household
- Spending per listing
- $9.3M
- Too few listings to compare
- Listings per 10k households
- 0.9
- Too few listings to compare
- Population, 2025
- 66,557
- −0.5% since 2020
See the yoga, Pilates and fitness studios around any address in Ionia County
The site report maps the yoga, Pilates and fitness studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Ionia County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $796 per household (19% below the U.S. average), households in Ionia County spend about $18.6M a year on memberships, classes and admissions. That works out to $9.3M per studio. The spending figure covers all memberships, classes and admissions, not only yoga, Pilates and fitness studios.
Ionia County has 2 yoga, Pilates and fitness studios on map listings as of September 2026. That is 0.9 per 10,000 households.
The official count of businesses with payroll classed as fitness and recreational sports centers in Ionia County was 3 in 2023. That is one for every 7,785 households, against one for every 3,109 across the U.S. That count covers all fitness and recreational sports centers (gyms included), not only yoga, Pilates and fitness studios. Since fiscal 2022, 2 SBA-backed loans worth $767K have gone to businesses classed as fitness and recreational sports centers in Ionia County.
Between 2020 and 2025, the population of Ionia County declined 0.5%, against +3.1% for the U.S. With 2 yoga, Pilates and fitness studios on map listings, Ionia County isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.
How Ionia County compares
The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the yoga, Pilates and fitness studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Ionia County | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 0.9 | 2.0 | 2.4 |
| Spending per listing | $9.3M | $4.4M | $4.1M |
| Households per official establishment (all fitness and recreational sports centers) | 7,785 | 4,383 | 3,109 |
| Official establishment growth, 2019–2023 | n/a | +8.1% | +5.8% |
| Population growth, 2020–2025 | −0.5% | +0.6% | +3.1% |
| Spending per household on memberships, classes and admissions | $796 | $902 | $983 |
| Median household income | $75,611 | $72,875 | $80,734 |
| Groundwork market score | Not scored | 51 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3All fitness and recreational sports centers
- Employees, 2023
- 33
- Annual payroll, 2023
- $247K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 20 chain locations
- Listings at the U.S. rate for this spending
- 5The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $767K
SBA-backed loans to businesses classed as fitness and recreational sports centers in Ionia County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only yoga, Pilates and fitness studios.
Population and households in Ionia County
- Population, 2025 estimate
- 66,557−0.5% since 2020
- Households
- 23,355
- Median age
- 39.4
- Homes lived in by their owners
- 77%
- Vehicles per household
- 2.0
- Land area
- 571 sq. mi.
- People per square mile
- 117
- Median household income
- $75,611+32.6% vs. 2015–2019, before inflation
- Average household income
- $88,563
- Median home value
- $198,500
- Jobs located here
- 18,430
- Daytime population
- 58,714Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Ionia County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the yoga, Pilates and fitness studios on map listings by name and distance.
Or open the report at the center of Ionia County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardYoga, Pilates and fitness studios across Michigan
Every Michigan market ranked →The highest-scoring counties in Michigan for yoga, Pilates and fitness studios, numbered among those based in Michigan, with Ionia County marked.
Top counties in Michigan
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Ottawa County, MI | 73 | 18 | 1.6 | $6.5M | +3.9% | #59 of 777 |
| 2Monroe County, MI | 72 | 8 | 1.3 | $7.1M | +0.7% | #68 of 777 |
| 3Eaton County, MI | 71 | 6 | 1.3 | $6.7M | +0.4% | #76 of 777 |
| 4Livingston County, MI | 69 | 17 | 2.2 | $5.6M | +1.7% | #101 of 777 |
| 5St. Clair County, MI | 67 | 9 | 1.3 | $6.3M | +0.1% | #122 of 777 |
| 6Macomb County, MI | 66 | 45 | 1.3 | $7.3M | +0.7% | #132 of 777 |
| 7Lapeer County, MI | 66 | 6 | 1.7 | $5.1M | +1.0% | #137 of 777 |
| 8Jackson County, MI | 65 | 8 | 1.3 | $6.3M | −0.4% | #144 of 777 |
| 9Saginaw County, MI | 63 | 8 | 1.0 | $7.4M | −1.1% | #167 of 777 |
| 10Wayne County, MI | 62 | 86 | 1.2 | $6.5M | −1.1% | #179 of 777 |
| Ionia County, MI | Not scored | 2 | 0.9 | $9.3M | −0.5% |
Other business types in Ionia County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes67
- Gyms67
- Yoga, Pilates and fitness studios
- Martial arts and dance studios49
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many yoga, Pilates and fitness studios are in Ionia County, MI?
Map listings as of September 2026 show 2 yoga, Pilates and fitness studios in Ionia County. The listings count yoga, Pilates, barre and boot-camp studios. Official counts show 3 businesses with payroll classed as fitness and recreational sports centers in 2023. The official count takes in all fitness and recreational sports centers, not only yoga, Pilates and fitness studios: gyms are counted too.
How much do households in Ionia County, MI spend on memberships, classes and admissions?
About $18.6M a year, or $796 per household. That is 19% below the U.S. average (an index of 81, where 100 is the U.S. average). Spread across the 2 yoga, Pilates and fitness studios on map listings, it comes to $9.3M per studio. That spending covers all memberships, classes and admissions, which yoga, Pilates and fitness studios share with other businesses in the trade. It is estimated from the incomes of the 23,355 households in Ionia County and national spending patterns by income.
How does Ionia County, MI compare with the U.S. for yoga, Pilates and fitness studios?
Ionia County has 2 yoga, Pilates and fitness studios on map listings, too few for a steady comparison with the U.S. rate. At the U.S. ratio of yoga, Pilates and fitness studios to household spending, Ionia County would have about 5, against 2 on map listings. There is one business with payroll in the industry for every 7,785 households, against one for every 3,109 across the U.S.
How fast is Ionia County, MI growing?
Population estimates put Ionia County at 66,557 people in 2025, down 0.5% since 2020, against +3.1% for the U.S. It has 23,355 households. The median household income in Ionia County is $75,611 a year, 6% below the U.S. median of $80,734. That rose 32.6% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Ionia County has no market score for yoga, Pilates and fitness studios: the score needs at least 5 on map listings, and it has 2.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Ionia County. It maps the yoga, Pilates and fitness studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for yoga, Pilates and fitness studios · All 56 business types in Ionia County
Screening a site or an acquisition in Ionia County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Ionia County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.