Fitness and classes · County · Massachusetts
Yoga, Pilates and fitness studios in Dukes County, MA
Competitor counts, household spending and official business counts for yoga, Pilates and fitness studios in Dukes County, MA, set against other counties and the U.S.
Groundwork market score · out of 100
Score 30 out of 100: Lower middle
Ranked #701 of 777 scored counties
#14 of 14 scored counties in Massachusetts
- Listings
- 14
- 1 chain location (7%)
- Official establishments
- 6
- All fitness and recreational sports centers
- Household spending a year
- $10.3M
- On memberships, classes and admissions · $1,362 a household
- Spending per listing
- $738K
- 82% below the U.S.
- Listings per 10k households
- 18.5
- 7.7 times the U.S.
- Population, 2025
- 21,219
- +3.1% since 2020
See the yoga, Pilates and fitness studios around any address in Dukes County
The site report maps the yoga, Pilates and fitness studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Dukes County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For yoga, Pilates and fitness studios, Dukes County has a Groundwork market score of 30 (lower middle): #701 of 777 scored counties and #14 of 14 scored counties in Massachusetts. That puts it in the bottom quarter of counties.
Map listings as of September 2026 show 14 yoga, Pilates and fitness studios in Dukes County. One of them (7%) is a chain location, against 18% across the U.S. That comes to 18.5 for every 10,000 households, 7.7 times the U.S. rate of 2.4.
Household spending on memberships, classes and admissions in Dukes County comes to about $10.3M a year: $1,362 per household, 39% above the U.S. average. That works out to $738K per studio, 82% below the U.S. figure of $4.1M. That spending covers all memberships, classes and admissions, which yoga, Pilates and fitness studios share with other businesses in the trade.
In 2023, official counts showed 6 businesses with payroll in Dukes County classed as fitness and recreational sports centers. That is one for every 1,264 households, against one for every 3,109 across the U.S. The official count takes in all fitness and recreational sports centers, not only yoga, Pilates and fitness studios: gyms are counted too. Between 2020 and 2025, the population of Dukes County grew 3.1%, in step with the U.S. (+3.1%).
How Dukes County compares
The same measures for Massachusetts and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the yoga, Pilates and fitness studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Dukes County | Massachusetts | U.S. |
|---|---|---|---|
| Listings per 10k households | 18.5 | 4.2 | 2.4 |
| Spending per listing | $738K | $3M | $4.1M |
| Households per official establishment (all fitness and recreational sports centers) | 1,264 | 2,264 | 3,109 |
| Official establishment growth, 2019–2023 | n/a | −3.3% | +5.8% |
| Population growth, 2020–2025 | +3.1% | +2.4% | +3.1% |
| Spending per household on memberships, classes and admissions | $1,362 | $1,248 | $983 |
| Median household income | $125,786 | $103,960 | $80,734 |
| Groundwork market score | 30 | 32 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 6 → 6All fitness and recreational sports centers
- Employees, 2023
- 114
- Annual payroll, 2023
- $3.7M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 141 chain location
- Listings at the U.S. rate for this spending
- 3The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as fitness and recreational sports centers in Dukes County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only yoga, Pilates and fitness studios.
Population and households in Dukes County
- Population, 2025 estimate
- 21,219+3.1% since 2020
- Households
- 7,584
- Median age
- 50.4
- Homes lived in by their owners
- 82%
- Vehicles per household
- 2.0
- Land area
- 103 sq. mi.
- People per square mile
- 203
- Median household income
- $125,786+75.2% vs. 2015–2019, before inflation
- Average household income
- $207,940
- Median home value
- $1,165,800
- Jobs located here
- 7,891
- Daytime population
- 20,942Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Dukes County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the yoga, Pilates and fitness studios on map listings by name and distance.
Or open the report at the center of Dukes County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardYoga, Pilates and fitness studios across Massachusetts
Every Massachusetts market ranked →The highest-scoring counties in Massachusetts for yoga, Pilates and fitness studios, numbered among those based in Massachusetts, with Dukes County marked.
Top counties in Massachusetts
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Hampden County, MA | 57 | 32 | 1.7 | $4.9M | +0.2% | #245 of 777 |
| 2Worcester County, MA | 56 | 100 | 3.0 | $3.8M | +3.7% | #269 of 777 |
| 3Bristol County, MA | 52 | 67 | 2.9 | $3.5M | +2.9% | #359 of 777 |
| 4Plymouth County, MA | 46 | 76 | 3.7 | $3.5M | +3.5% | #462 of 777 |
| 5Middlesex County, MA | 45 | 293 | 4.6 | $3.3M | +2.8% | #483 of 777 |
| 6Norfolk County, MA | 44 | 125 | 4.4 | $3.4M | +2.2% | #498 of 777 |
| 7Suffolk County, MA | 42 | 117 | 3.6 | $3.3M | +0.1% | #529 of 777 |
| 8Essex County, MA | 40 | 141 | 4.5 | $2.7M | +2.3% | #559 of 777 |
| 9Hampshire County, MA | 40 | 48 | 7.7 | $1.3M | +10.4% | #564 of 777 |
| 10Franklin County, MA | 38 | 13 | 4.1 | $2M | −0.3% | #597 of 777 |
| 14Dukes County, MA | 30 | 14 | 18.5 | $738K | +3.1% | #701 of 777 |
Other business types in Dukes County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes34
- Gyms51
- Yoga, Pilates and fitness studios30
- Martial arts and dance studios
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many yoga, Pilates and fitness studios are in Dukes County, MA?
There are 14 yoga, Pilates and fitness studios on map listings in Dukes County as of September 2026. One of them (7%) is a chain location. The listings count yoga, Pilates, barre and boot-camp studios. Official counts show 6 businesses with payroll classed as fitness and recreational sports centers in 2023. That count covers all fitness and recreational sports centers (gyms included), not only yoga, Pilates and fitness studios.
How much do households in Dukes County, MA spend on memberships, classes and admissions?
About $10.3M a year, or $1,362 per household. That is 39% above the U.S. average (an index of 139, where 100 is the U.S. average). Spread across the 14 yoga, Pilates and fitness studios on map listings, it comes to $738K per studio. The spending figure covers all memberships, classes and admissions, not only yoga, Pilates and fitness studios. It is estimated from the incomes of the 7,584 households in Dukes County and national spending patterns by income.
How does Dukes County, MA compare with the U.S. for yoga, Pilates and fitness studios?
Dukes County has 18.5 yoga, Pilates and fitness studios per 10,000 households, 7.7 times the U.S. rate of 2.4. Spending per studio is $738K, 82% below the U.S. figure of $4.1M. At the national ratio of yoga, Pilates and fitness studios to household spending, Dukes County would have about 3, against 14 on map listings. There is one business with payroll in the industry for every 1,264 households, against one for every 3,109 across the U.S.
How fast is Dukes County, MA growing?
Population estimates put Dukes County at 21,219 people in 2025, up 3.1% since 2020, in step with the U.S. (+3.1%). It has 7,584 households. Median household income in Dukes County is $125,786, 56% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 75.2%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Dukes County scores 30 for yoga, Pilates and fitness studios (lower middle), #701 of 777 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Dukes County. It maps the yoga, Pilates and fitness studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for yoga, Pilates and fitness studios · All 56 business types in Dukes County
Screening a site or an acquisition in Dukes County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Dukes County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.