Market rankings · Massachusetts
Gyms in Massachusetts
Markets across Massachusetts ranked by the Groundwork market score for gyms, with competitor counts and household spending for each.
- Listings
- 2,532
- 615 chain locations (24%)
- Official establishments
- 1,230
- All fitness and recreational sports centers · −3.3% since 2019
- Household spending a year
- $3.5B
- On memberships, classes and admissions
- Listings per 10k households
- 9.1
- 20% above the U.S.
- Spending per listing
- $1.4M
- 5% above the U.S.
- Rank among states
- #20 of 51
- Market score 52 · Upper middle
A site report maps the gyms on map listings around any address in Massachusetts by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 2,532 gyms in Massachusetts. Of those, 615 are chain locations, or 24%, against 28% across the U.S. That comes to 9.1 for every 10,000 households, 20% above the U.S. rate of 7.6.
Household spending on memberships, classes and admissions in Massachusetts comes to about $3.5B a year: $1,248 per household, 27% above the U.S. average. Spread across 2,532 gyms, that is $1.4M per gym, 5% above the U.S. figure of $1.3M. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade.
The official count of businesses with payroll classed as fitness and recreational sports centers in Massachusetts was 1,230 in 2023, down 3.3% from 2019. That is one for every 2,264 households, against one for every 3,109 across the U.S. Across the U.S., the count rose 5.8% over the same years. The official count takes in all fitness and recreational sports centers, not only gyms: yoga, Pilates and fitness studios are counted too. Since fiscal 2022, 158 SBA-backed loans worth $84.6M have gone to businesses classed as fitness and recreational sports centers in Massachusetts.
Among the 50 states and DC, Massachusetts ranks #20 for gyms, with a Groundwork market score of 52 (upper middle). Of the 7 scored metro areas in or partly in Massachusetts, the Worcester metro area scores highest (58). Of the 3 scored small-town markets in or partly in Massachusetts, the Greenfield area scores highest (72).
Every market in Massachusetts for gyms
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Massachusetts, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Worcester, MA | 58 | 299 | 8.9 | $1.3M | +3.7% | #117 of 387 |
| 2Amherst Town-Northampton, MA | 58 | 52 | 8.4 | $1.2M | +10.4% | #118 of 387 |
| 3Springfield, MA | 57 | 123 | 6.7 | $1.3M | +0.2% | #124 of 387 |
| 4Pittsfield, MA | 57 | 45 | 7.8 | $1.2M | −1.2% | #126 of 387 |
| 5Boston-Cambridge-Newton, MA-NH | 55 | 1,897 | 9.8 | $1.4M | +2.3% | #139 of 387 |
| 6Barnstable Town, MA | 51 | 95 | 9.0 | $1.3M | +2.4% | #179 of 387 |
| Providence-Warwick, RI-MA | 49 | 556 | 8.2 | $1.2M | +2.1% | #201 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Greenfield, MA | 72 | 16 | 5.1 | $1.6M | −0.3% | #37 of 506 |
| 2Vineyard Haven, MA | 57 | 9 | 11.9 | $1.1M | +3.1% | #183 of 506 |
| 3Nantucket, MA | 56 | 8 | 15.2 | $1.1M | +3.6% | #192 of 506 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Franklin County, MA | 69 | 16 | 5.1 | $1.6M | −0.3% | #243 of 1,792 |
| 2Bristol County, MA | 63 | 174 | 7.4 | $1.3M | +2.9% | #428 of 1,792 |
| 3Worcester County, MA | 62 | 299 | 8.9 | $1.3M | +3.7% | #460 of 1,792 |
| 4Hampshire County, MA | 62 | 52 | 8.4 | $1.2M | +10.4% | #464 of 1,792 |
| 5Middlesex County, MA | 61 | 655 | 10.3 | $1.5M | +2.8% | #489 of 1,792 |
| 6Berkshire County, MA | 61 | 45 | 7.8 | $1.2M | −1.2% | #504 of 1,792 |
| 7Plymouth County, MA | 59 | 189 | 9.3 | $1.4M | +3.5% | #559 of 1,792 |
| 8Hampden County, MA | 59 | 123 | 6.7 | $1.3M | +0.2% | #569 of 1,792 |
| 9Norfolk County, MA | 58 | 305 | 10.8 | $1.4M | +2.2% | #600 of 1,792 |
| 10Suffolk County, MA | 57 | 269 | 8.2 | $1.4M | +0.1% | #639 of 1,792 |
| 11Essex County, MA | 57 | 293 | 9.4 | $1.3M | +2.3% | #650 of 1,792 |
| 12Barnstable County, MA | 55 | 95 | 9.0 | $1.3M | +2.4% | #726 of 1,792 |
| 13Dukes County, MA | 51 | 9 | 11.9 | $1.1M | +3.1% | #878 of 1,792 |
| 14Nantucket County, MA | 50 | 8 | 15.2 | $1.1M | +3.6% | #921 of 1,792 |
Questions
How many gyms are in Massachusetts?
There are 2,532 gyms on map listings in Massachusetts as of September 2026. 615 of them (24%) are chain locations. The listings count gyms and fitness centers. Official counts show 1,230 businesses with payroll classed as fitness and recreational sports centers in 2023, down 3.3% from 2019. That count covers all fitness and recreational sports centers (yoga, Pilates and fitness studios included), not only gyms.
How much do households in Massachusetts spend on memberships, classes and admissions?
About $3.5B a year, or $1,248 per household. That is 27% above the U.S. average (an index of 127, where 100 is the U.S. average). Spread across the 2,532 gyms on map listings, it comes to $1.4M per gym. The spending figure covers all memberships, classes and admissions, not only gyms. It is estimated from the incomes of the 2,785,042 households in Massachusetts and national spending patterns by income.
How does Massachusetts compare with the U.S. for gyms?
Massachusetts has 9.1 gyms per 10,000 households, 20% above the U.S. rate of 7.6. Spending per gym is $1.4M, 5% above the U.S. figure of $1.3M. At the national ratio of gyms to household spending, Massachusetts would have about 2,670, against 2,532 on map listings. There is one business with payroll in the industry for every 2,264 households, against one for every 3,109 across the U.S. The official count fell 3.3% from 2019 to 2023, against +5.8% for the U.S.
Which market in Massachusetts has the highest market score for gyms?
Among 7 scored metro areas in or partly in Massachusetts, the Worcester metro area scores highest, at 58 (upper middle). Among 3 scored small-town markets in or partly in Massachusetts, the Greenfield area scores highest, at 72 (upper middle). Among 14 scored counties in Massachusetts, Franklin County scores highest, at 69 (upper middle). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Massachusetts scores 52 for gyms (upper middle), #20 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Massachusetts. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Gyms in other states
All 51 states
- Alabama
- Alaska
- Arizona
- Arkansas
- California
- Colorado
- Connecticut
- Delaware
- District of Columbia
- Florida
- Georgia
- Hawaii
- Idaho
- Illinois
- Indiana
- Iowa
- Kansas
- Kentucky
- Louisiana
- Maine
- Maryland
- Massachusetts
- Michigan
- Minnesota
- Mississippi
- Missouri
- Montana
- Nebraska
- Nevada
- New Hampshire
- New Jersey
- New Mexico
- New York
- North Carolina
- North Dakota
- Ohio
- Oklahoma
- Oregon
- Pennsylvania
- Rhode Island
- South Carolina
- South Dakota
- Tennessee
- Texas
- Utah
- Vermont
- Virginia
- Washington
- West Virginia
- Wisconsin
- Wyoming
Top markets for gyms across the U.S. · All business types in Massachusetts
Related business types in Massachusetts
- Gyms, studios and classes5,616 listings
- Yoga, Pilates and fitness studios1,158 listings
- Martial arts and dance studios1,926 listings
Screening a site or an acquisition in Massachusetts?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.