Market rankings · Massachusetts
Martial arts and dance studios in Massachusetts
Every metro area, small-town market and county in Massachusetts, ranked by the Groundwork market score for martial arts and dance studios, with competitor counts and household spending for each.
- Listings
- 1,926
- 138 chain locations (7%)
- Official establishments
- 1,250
- +7.9% since 2019
- Household spending a year
- $3.5B
- On memberships, classes and admissions
- Listings per 10k households
- 6.9
- 41% above the U.S.
- Spending per listing
- $1.8M
- 11% below the U.S.
- Rank among states
- #42 of 51
- Market score 37 · Lower middle
A site report maps the martial arts and dance studios on map listings around any address in Massachusetts by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Massachusetts has 1,926 martial arts and dance studios on map listings as of September 2026. Of those, 138 are chain locations, or 7%, against 7% across the U.S. Per 10,000 households, that is 6.9, 41% above the U.S. rate of 4.9.
Households in Massachusetts spend about $3.5B a year on memberships, classes and admissions, or $1,248 per household, 27% above the U.S. average. That works out to $1.8M per studio, 11% below the U.S. figure of $2M. The spending figure covers all memberships, classes and admissions, not only martial arts and dance studios.
In 2023, official counts showed 1,250 businesses with payroll in Massachusetts classed as sports, recreation and fine arts instruction, up 7.9% from 2019. That is one for every 2,228 households, against one for every 3,473 across the U.S. Across the U.S., the count rose 11.1% over the same years. Since fiscal 2022, 48 SBA-backed loans worth $19.6M have gone to businesses classed as sports, recreation and fine arts instruction in Massachusetts.
Among the 50 states and DC, Massachusetts ranks #42 for martial arts and dance studios, with a Groundwork market score of 37 (lower middle). Of the 7 scored metro areas in or partly in Massachusetts, the Barnstable Town metro area scores highest (53). The one scored small-town market in or partly in Massachusetts, the Greenfield area, scores 35.
Every market in Massachusetts for martial arts and dance studios
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Massachusetts, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Barnstable Town, MA | 53 | 54 | 5.1 | $2.2M | +2.4% | #153 of 387 |
| 2Boston-Cambridge-Newton, MA-NH | 47 | 1,408 | 7.3 | $1.9M | +2.3% | #224 of 387 |
| 3Worcester, MA | 44 | 218 | 6.5 | $1.7M | +3.7% | #253 of 387 |
| 4Amherst Town-Northampton, MA | 35 | 60 | 9.7 | $1.1M | +10.4% | #331 of 387 |
| Providence-Warwick, RI-MA | 31 | 491 | 7.3 | $1.4M | +2.1% | #345 of 387 |
| 5Pittsfield, MA | 30 | 32 | 5.6 | $1.7M | −1.2% | #346 of 387 |
| 6Springfield, MA | 26 | 124 | 6.7 | $1.3M | +0.2% | #375 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Greenfield, MA | 35 | 21 | 6.7 | $1.3M | −0.3% | #301 of 378 |
| Vineyard Haven, MA | Not scored | 4 | 5.3 | $2.6M | +3.1% | |
| Nantucket, MA | Not scored | 3 | 5.7 | $2.9M | +3.6% |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Suffolk County, MA | 67 | 120 | 3.7 | $3.2M | +0.1% | #213 of 1,334 |
| 2Barnstable County, MA | 57 | 54 | 5.1 | $2.2M | +2.4% | #463 of 1,334 |
| 3Essex County, MA | 55 | 188 | 6.0 | $2M | +2.3% | #518 of 1,334 |
| 4Norfolk County, MA | 50 | 228 | 8.0 | $1.9M | +2.2% | #664 of 1,334 |
| 5Plymouth County, MA | 50 | 149 | 7.3 | $1.8M | +3.5% | #673 of 1,334 |
| 6Worcester County, MA | 49 | 218 | 6.5 | $1.7M | +3.7% | #712 of 1,334 |
| 7Middlesex County, MA | 47 | 555 | 8.8 | $1.7M | +2.8% | #758 of 1,334 |
| 8Bristol County, MA | 40 | 170 | 7.3 | $1.4M | +2.9% | #948 of 1,334 |
| 9Berkshire County, MA | 37 | 32 | 5.6 | $1.7M | −1.2% | #998 of 1,334 |
| 10Hampshire County, MA | 37 | 60 | 9.7 | $1.1M | +10.4% | #1,011 of 1,334 |
| 11Hampden County, MA | 33 | 124 | 6.7 | $1.3M | +0.2% | #1,084 of 1,334 |
| 12Franklin County, MA | 32 | 21 | 6.7 | $1.3M | −0.3% | #1,114 of 1,334 |
| Dukes County, MA | Not scored | 4 | 5.3 | $2.6M | +3.1% | |
| Nantucket County, MA | Not scored | 3 | 5.7 | $2.9M | +3.6% |
Markets with fewer than 5 martial arts and dance studios on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many martial arts and dance studios are in Massachusetts?
Map listings as of September 2026 show 1,926 martial arts and dance studios in Massachusetts. 138 of them (7%) are chain locations. The listings count martial arts and dance studios. Official counts show 1,250 businesses with payroll classed as sports, recreation and fine arts instruction in 2023, up 7.9% from 2019.
How much do households in Massachusetts spend on memberships, classes and admissions?
About $3.5B a year, or $1,248 per household. That is 27% above the U.S. average (an index of 127, where 100 is the U.S. average). Spread across the 1,926 martial arts and dance studios on map listings, it comes to $1.8M per studio. That spending covers all memberships, classes and admissions, which martial arts and dance studios share with other businesses in the trade. It is estimated from the incomes of the 2,785,042 households in Massachusetts and national spending patterns by income.
How does Massachusetts compare with the U.S. for martial arts and dance studios?
Massachusetts has 6.9 martial arts and dance studios per 10,000 households, 41% above the U.S. rate of 4.9. Spending per studio is $1.8M, 11% below the U.S. figure of $2M. At the U.S. ratio of martial arts and dance studios to household spending, Massachusetts would have about 1,722, against 1,926 on map listings. There is one business with payroll in the industry for every 2,228 households, against one for every 3,473 across the U.S. The official count rose 7.9% from 2019 to 2023, against +11.1% for the U.S.
Which market in Massachusetts has the highest market score for martial arts and dance studios?
Among 7 scored metro areas in or partly in Massachusetts, the Barnstable Town metro area scores highest, at 53 (upper middle). The one scored small-town market in or partly in Massachusetts is the Greenfield area, at 35 (lower middle). Among 12 scored counties in Massachusetts, Suffolk County scores highest, at 67 (upper middle). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Massachusetts scores 37 for martial arts and dance studios (lower middle), #42 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Massachusetts. It maps the martial arts and dance studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Martial arts and dance studios in other states
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Top markets for martial arts and dance studios across the U.S. · All business types in Massachusetts
Related business types in Massachusetts
- Gyms, studios and classes5,616 listings
- Gyms2,532 listings
- Yoga, Pilates and fitness studios1,158 listings
Screening a site or an acquisition in Massachusetts?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.