Fitness and classes · Small-town market · Iowa
Yoga, Pilates and fitness studios in the Pella, IA area
The yoga, Pilates and fitness studios in the Pella, IA area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 54 out of 100: Upper middle
Ranked #46 of 112 scored small-town markets
#1 of 3 scored small-town markets based in Iowa
- Listings
- 5
- 0 chain locations (0%)
- Official establishments
- 4
- All fitness and recreational sports centers
- Household spending a year
- $12.1M
- On memberships, classes and admissions · $907 a household
- Spending per listing
- $2.4M
- 41% below the U.S.
- Listings per 10k households
- 3.8
- 58% above the U.S.
- Population, 2025
- 34,192
- +2.3% since 2020
See the yoga, Pilates and fitness studios around any address in the Pella area
The site report maps the yoga, Pilates and fitness studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Pella area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $907 per household (8% below the U.S. average), households in the Pella area spend about $12.1M a year on memberships, classes and admissions. Spread across 5 yoga, Pilates and fitness studios, that is $2.4M per studio, 41% below the U.S. figure of $4.1M. The spending figure covers all memberships, classes and admissions, not only yoga, Pilates and fitness studios.
There are 5 yoga, Pilates and fitness studios on map listings in the Pella area as of September 2026. None of them are chain locations, against 18% across the U.S. That comes to 3.8 for every 10,000 households, 58% above the U.S. rate of 2.4.
Official counts show 4 businesses with payroll classed as fitness and recreational sports centers in the Pella area in 2023. That is one for every 3,329 households, against one for every 3,109 across the U.S. That count covers all fitness and recreational sports centers (gyms included), not only yoga, Pilates and fitness studios.
Population estimates put the population change in the Pella area from 2020 to 2025 at +2.3%, slower than the U.S. (+3.1%). The Pella area scores 54 (upper middle) on the Groundwork market score for yoga, Pilates and fitness studios, ranking #46 of 112 scored small-town markets and #1 of 3 scored small-town markets based in Iowa.
How the Pella area compares
The same measures for Iowa and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the yoga, Pilates and fitness studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Pella area | Iowa | U.S. |
|---|---|---|---|
| Listings per 10k households | 3.8 | 1.8 | 2.4 |
| Spending per listing | $2.4M | $5M | $4.1M |
| Households per official establishment (all fitness and recreational sports centers) | 3,329 | 3,306 | 3,109 |
| Official establishment growth, 2019–2023 | n/a | +3.7% | +5.8% |
| Population growth, 2020–2025 | +2.3% | +1.5% | +3.1% |
| Spending per household on memberships, classes and admissions | $907 | $890 | $983 |
| Median household income | $78,680 | $75,059 | $80,734 |
| Groundwork market score | 54 | 55 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 4All fitness and recreational sports centers
- Employees, 2023
- 40
- Annual payroll, 2023
- $287K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 50 chain locations
- Listings at the U.S. rate for this spending
- 3The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as fitness and recreational sports centers in the Pella area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only yoga, Pilates and fitness studios.
Population and households in the Pella area
- Population, 2025 estimate
- 34,192+2.3% since 2020
- Households
- 13,316
- Median age
- 40.1
- Homes lived in by their owners
- 78%
- Vehicles per household
- 2.2
- Land area
- 555 sq. mi.
- People per square mile
- 61
- Median household income
- $78,680+28.9% vs. 2015–2019, before inflation
- Average household income
- $100,547
- Median home value
- $233,000
- Jobs located here
- 19,073
- Daytime population
- 36,093Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Pella area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the yoga, Pilates and fitness studios on map listings by name and distance.
Or open the report at the center of the Pella area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardYoga, Pilates and fitness studios across Iowa
Every Iowa market ranked →The highest-scoring small-town markets in Iowa for yoga, Pilates and fitness studios, numbered among those based in Iowa, with the Pella area marked.
Top small-town markets in Iowa
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Pella, IA | 54 | 5 | 3.8 | $2.4M | +2.3% | #46 of 112 |
| 2Mason City, IA | 49 | 5 | 2.2 | $3.7M | −1.5% | #60 of 112 |
| 3Spirit Lake, IA | 32 | 5 | 5.7 | $1.7M | +1.7% | #98 of 112 |
Other business types in the Pella area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes46
- Gyms55
- Yoga, Pilates and fitness studios54
- Martial arts and dance studios64
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many yoga, Pilates and fitness studios are in the Pella, IA area?
As of September 2026, map listings count 5 yoga, Pilates and fitness studios in the Pella area. None of them are chain locations. The listings count yoga, Pilates, barre and boot-camp studios. Official counts show 4 businesses with payroll classed as fitness and recreational sports centers in 2023. The official count takes in all fitness and recreational sports centers, not only yoga, Pilates and fitness studios: gyms are counted too.
How much do households in the Pella, IA area spend on memberships, classes and admissions?
About $12.1M a year, or $907 per household. That is 8% below the U.S. average (an index of 92, where 100 is the U.S. average). Spread across the 5 yoga, Pilates and fitness studios on map listings, it comes to $2.4M per studio. That spending covers all memberships, classes and admissions, which yoga, Pilates and fitness studios share with other businesses in the trade. It is estimated from the incomes of the 13,316 households in the Pella area and national spending patterns by income.
How does the Pella, IA area compare with the U.S. for yoga, Pilates and fitness studios?
The Pella area has 3.8 yoga, Pilates and fitness studios per 10,000 households, 58% above the U.S. rate of 2.4. Spending per studio is $2.4M, 41% below the U.S. figure of $4.1M. At the U.S. ratio of yoga, Pilates and fitness studios to household spending, the Pella area would have about 3, against 5 on map listings. There is one business with payroll in the industry for every 3,329 households, against one for every 3,109 across the U.S.
How fast is the Pella, IA area growing?
Population estimates put the Pella area at 34,192 people in 2025, up 2.3% since 2020, slower than the U.S. (+3.1%). It has 13,316 households. The median household income in the Pella area is $78,680 a year, 3% below the U.S. median of $80,734. That rose 28.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Pella area scores 54 for yoga, Pilates and fitness studios (upper middle), #46 of 112 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Pella area. It maps the yoga, Pilates and fitness studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for yoga, Pilates and fitness studios · All 56 business types in the Pella area
Screening a site or an acquisition in the Pella area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Pella area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.