Fitness and classes · Small-town market · Iowa
Yoga, Pilates and fitness studios in the Marshalltown, IA area
How the Marshalltown, IA area compares with other small-town markets and the U.S. for yoga, Pilates and fitness studios: competitors, household spending, official counts and growth.
Groundwork market score
Not scored
The score needs at least 5 listings; this market has none.
- Listings
- 0
- None on the map
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $11.9M
- On memberships, classes and admissions · $770 a household
- Spending per listing
- n/a
- Listings per 10k households
- 0.0
- Population, 2025
- 39,890
- −0.5% since 2020
See the yoga, Pilates and fitness studios around any address in the Marshalltown area
The site report maps the yoga, Pilates and fitness studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Marshalltown area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
There are no yoga, Pilates and fitness studios on map listings in the Marshalltown area as of September 2026. At the U.S. ratio of yoga, Pilates and fitness studios to household spending, the Marshalltown area would have about 3, against none on map listings.
At $770 per household (22% below the U.S. average), households in the Marshalltown area spend about $11.9M a year on memberships, classes and admissions. That spending covers all memberships, classes and admissions, which yoga, Pilates and fitness studios share with other businesses in the trade.
There is no official count of businesses with payroll classed as fitness and recreational sports centers in the Marshalltown area: counts under 3 aren’t published.
Population estimates put the population change in the Marshalltown area from 2020 to 2025 at −0.5%, against +3.1% for the U.S. With no yoga, Pilates and fitness studios on map listings, the Marshalltown area isn’t given a market score for them.
How the Marshalltown area compares
The same measures for Iowa and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the yoga, Pilates and fitness studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Marshalltown area | Iowa | U.S. |
|---|---|---|---|
| Listings per 10k households | 0.0 | 1.8 | 2.4 |
| Spending per listing | n/a | $5M | $4.1M |
| Households per official establishment (all fitness and recreational sports centers) | n/a | 3,306 | 3,109 |
| Official establishment growth, 2019–2023 | n/a | +3.7% | +5.8% |
| Population growth, 2020–2025 | −0.5% | +1.5% | +3.1% |
| Spending per household on memberships, classes and admissions | $770 | $890 | $983 |
| Median household income | $73,315 | $75,059 | $80,734 |
| Groundwork market score | Not scored | 55 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/aAll fitness and recreational sports centers
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 0
- Listings at the U.S. rate for this spending
- 3The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as fitness and recreational sports centers in the Marshalltown area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only yoga, Pilates and fitness studios.
Population and households in the Marshalltown area
- Population, 2025 estimate
- 39,890−0.5% since 2020
- Households
- 15,496
- Median age
- 39.9
- Homes lived in by their owners
- 75%
- Vehicles per household
- 2.1
- Land area
- 573 sq. mi.
- People per square mile
- 70
- Median household income
- $73,315+29.9% vs. 2015–2019, before inflation
- Average household income
- $85,510
- Median home value
- $145,500
- Jobs located here
- 15,779
- Daytime population
- 36,753Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Marshalltown area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the yoga, Pilates and fitness studios on map listings by name and distance.
Or open the report at the center of the Marshalltown area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardYoga, Pilates and fitness studios across Iowa
Every Iowa market ranked →The highest-scoring small-town markets in Iowa for yoga, Pilates and fitness studios, numbered among those based in Iowa, with the Marshalltown area marked.
Top small-town markets in Iowa
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Pella, IA | 54 | 5 | 3.8 | $2.4M | +2.3% | #46 of 112 |
| 2Mason City, IA | 49 | 5 | 2.2 | $3.7M | −1.5% | #60 of 112 |
| 3Spirit Lake, IA | 32 | 5 | 5.7 | $1.7M | +1.7% | #98 of 112 |
| Marshalltown, IA | Not scored | 0 | 0.0 | n/a | −0.5% |
Other business types in the Marshalltown area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes71
- Gyms71
- Yoga, Pilates and fitness studios
- Martial arts and dance studios53
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many yoga, Pilates and fitness studios are in the Marshalltown, IA area?
Map listings as of September 2026 show no yoga, Pilates and fitness studios in the Marshalltown area. The listings count yoga, Pilates, barre and boot-camp studios. No official count is published for fitness and recreational sports centers in the Marshalltown area: counts under 3 are left out.
How much do households in the Marshalltown, IA area spend on memberships, classes and admissions?
About $11.9M a year, or $770 per household. That is 22% below the U.S. average (an index of 78, where 100 is the U.S. average). The spending figure covers all memberships, classes and admissions, not only yoga, Pilates and fitness studios. It is estimated from the incomes of the 15,496 households in the Marshalltown area and national spending patterns by income.
How does the Marshalltown, IA area compare with the U.S. for yoga, Pilates and fitness studios?
The Marshalltown area has no yoga, Pilates and fitness studios on map listings. At the national ratio of yoga, Pilates and fitness studios to household spending, the Marshalltown area would have about 3, against none on map listings.
How fast is the Marshalltown, IA area growing?
Population estimates put the Marshalltown area at 39,890 people in 2025, down 0.5% since 2020, against +3.1% for the U.S. It has 15,496 households. Median household income in the Marshalltown area is $73,315, 9% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 29.9%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Marshalltown area has no market score for yoga, Pilates and fitness studios, having none on map listings.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Marshalltown area. It maps the yoga, Pilates and fitness studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for yoga, Pilates and fitness studios · All 56 business types in the Marshalltown area
Screening a site or an acquisition in the Marshalltown area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Marshalltown area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.