Fitness and classes · Small-town market · Iowa
Yoga, Pilates and fitness studios in the Ottumwa, IA area
Competitor counts, household spending and official business counts for yoga, Pilates and fitness studios in the Ottumwa, IA area, set against other small-town markets and the U.S.
Groundwork market score
Not scored
The score needs at least 5 listings; this market has none.
- Listings
- 0
- None on the map
- Official establishments
- 3
- All fitness and recreational sports centers
- Household spending a year
- $10M
- On memberships, classes and admissions · $717 a household
- Spending per listing
- n/a
- Listings per 10k households
- 0.0
- Population, 2025
- 35,210
- −0.3% since 2020
See the yoga, Pilates and fitness studios around any address in the Ottumwa area
The site report maps the yoga, Pilates and fitness studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Ottumwa area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on memberships, classes and admissions in the Ottumwa area comes to about $10M a year: $717 per household, 27% below the U.S. average. The spending figure covers all memberships, classes and admissions, not only yoga, Pilates and fitness studios.
Map listings as of September 2026 show no yoga, Pilates and fitness studios in the Ottumwa area. At the national ratio of yoga, Pilates and fitness studios to household spending, the Ottumwa area would have about 3, against none on map listings.
The official count of businesses with payroll classed as fitness and recreational sports centers in the Ottumwa area was 3 in 2023. That is one for every 4,666 households, against one for every 3,109 across the U.S. That count covers all fitness and recreational sports centers (gyms included), not only yoga, Pilates and fitness studios. Since fiscal 2022, 3 SBA-backed loans worth $184K have gone to businesses classed as fitness and recreational sports centers in the Ottumwa area.
Population estimates put the population change in the Ottumwa area from 2020 to 2025 at −0.3%, against +3.1% for the U.S. With no yoga, Pilates and fitness studios on map listings, the Ottumwa area isn’t given a market score for them.
How the Ottumwa area compares
The same measures for Iowa and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the yoga, Pilates and fitness studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Ottumwa area | Iowa | U.S. |
|---|---|---|---|
| Listings per 10k households | 0.0 | 1.8 | 2.4 |
| Spending per listing | n/a | $5M | $4.1M |
| Households per official establishment (all fitness and recreational sports centers) | 4,666 | 3,306 | 3,109 |
| Official establishment growth, 2019–2023 | n/a | +3.7% | +5.8% |
| Population growth, 2020–2025 | −0.3% | +1.5% | +3.1% |
| Spending per household on memberships, classes and admissions | $717 | $890 | $983 |
| Median household income | $64,766 | $75,059 | $80,734 |
| Groundwork market score | Not scored | 55 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3All fitness and recreational sports centers
- Employees, 2023
- 83
- Annual payroll, 2023
- $1.5M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 0
- Listings at the U.S. rate for this spending
- 3The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $184K
SBA-backed loans to businesses classed as fitness and recreational sports centers in the Ottumwa area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only yoga, Pilates and fitness studios.
Population and households in the Ottumwa area
- Population, 2025 estimate
- 35,210−0.3% since 2020
- Households
- 13,997
- Median age
- 40.5
- Homes lived in by their owners
- 68%
- Vehicles per household
- 1.9
- Land area
- 432 sq. mi.
- People per square mile
- 82
- Median household income
- $64,766+40.1% vs. 2015–2019, before inflation
- Average household income
- $82,469
- Median home value
- $125,100
- Jobs located here
- 15,175
- Daytime population
- 34,077Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Ottumwa area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the yoga, Pilates and fitness studios on map listings by name and distance.
Or open the report at the center of the Ottumwa area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardYoga, Pilates and fitness studios across Iowa
Every Iowa market ranked →The highest-scoring small-town markets in Iowa for yoga, Pilates and fitness studios, numbered among those based in Iowa, with the Ottumwa area marked.
Top small-town markets in Iowa
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Pella, IA | 54 | 5 | 3.8 | $2.4M | +2.3% | #46 of 112 |
| 2Mason City, IA | 49 | 5 | 2.2 | $3.7M | −1.5% | #60 of 112 |
| 3Spirit Lake, IA | 32 | 5 | 5.7 | $1.7M | +1.7% | #98 of 112 |
| Ottumwa, IA | Not scored | 0 | 0.0 | n/a | −0.3% |
Other business types in the Ottumwa area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes55
- Gyms44
- Yoga, Pilates and fitness studios
- Martial arts and dance studios52
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many yoga, Pilates and fitness studios are in the Ottumwa, IA area?
There are no yoga, Pilates and fitness studios on map listings in the Ottumwa area as of September 2026. The listings count yoga, Pilates, barre and boot-camp studios. Official counts show 3 businesses with payroll classed as fitness and recreational sports centers in 2023. The official count takes in all fitness and recreational sports centers, not only yoga, Pilates and fitness studios: gyms are counted too.
How much do households in the Ottumwa, IA area spend on memberships, classes and admissions?
About $10M a year, or $717 per household. That is 27% below the U.S. average (an index of 73, where 100 is the U.S. average). That spending covers all memberships, classes and admissions, which yoga, Pilates and fitness studios share with other businesses in the trade. It is estimated from the incomes of the 13,997 households in the Ottumwa area and national spending patterns by income.
How does the Ottumwa, IA area compare with the U.S. for yoga, Pilates and fitness studios?
The Ottumwa area has no yoga, Pilates and fitness studios on map listings. At the U.S. ratio of yoga, Pilates and fitness studios to household spending, the Ottumwa area would have about 3, against none on map listings. There is one business with payroll in the industry for every 4,666 households, against one for every 3,109 across the U.S.
How fast is the Ottumwa, IA area growing?
Population estimates put the Ottumwa area at 35,210 people in 2025, down 0.3% since 2020, against +3.1% for the U.S. It has 13,997 households. The median household income in the Ottumwa area is $64,766 a year, 20% below the U.S. median of $80,734. That rose 40.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Ottumwa area has no market score for yoga, Pilates and fitness studios, having none on map listings.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Ottumwa area. It maps the yoga, Pilates and fitness studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for yoga, Pilates and fitness studios · All 56 business types in the Ottumwa area
Screening a site or an acquisition in the Ottumwa area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Ottumwa area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.