Market rankings · Iowa
Martial arts and dance studios in Iowa
Markets across Iowa ranked by the Groundwork market score for martial arts and dance studios, with competitor counts and household spending for each.
- Listings
- 585
- 51 chain locations (9%)
- Official establishments
- 299
- +4.2% since 2019
- Household spending a year
- $1.2B
- On memberships, classes and admissions
- Listings per 10k households
- 4.4
- 10% below the U.S.
- Spending per listing
- $2M
- In line with the U.S.
- Rank among states
- #24 of 51
- Market score 51 · Upper middle
A site report maps the martial arts and dance studios on map listings around any address in Iowa by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 585 martial arts and dance studios in Iowa. 51 of them (9%) are chain locations, against 7% across the U.S. That comes to 4.4 for every 10,000 households, 10% below the U.S. rate of 4.9.
At $890 per household (9% below the U.S. average), households in Iowa spend about $1.2B a year on memberships, classes and admissions. That works out to $2M per studio, in line with the U.S. figure of $2M. That spending covers all memberships, classes and admissions, which martial arts and dance studios share with other businesses in the trade.
Official counts show 299 businesses with payroll classed as sports, recreation and fine arts instruction in Iowa in 2023, up 4.2% from 2019. That is one for every 4,400 households, against one for every 3,473 across the U.S. Across the U.S., the count rose 11.1% over the same years. Since fiscal 2022, 16 SBA-backed loans worth $4.3M have gone to businesses classed as sports, recreation and fine arts instruction in Iowa.
Among the 50 states and DC, Iowa ranks #24 for martial arts and dance studios, with a Groundwork market score of 51 (upper middle). Of the 9 scored metro areas in or partly in Iowa, the Waterloo-Cedar Falls metro area scores highest (65). Of the 11 scored small-town markets in or partly in Iowa, the Pella area scores highest (64).
Every market in Iowa for martial arts and dance studios
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Iowa, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Waterloo-Cedar Falls, IA | 65 | 17 | 2.4 | $3.4M | +0.5% | #59 of 387 |
| 2Des Moines-West Des Moines, IA | 60 | 147 | 5.0 | $2.1M | +6.7% | #100 of 387 |
| 3Davenport-Moline-Rock Island, IA-IL | 54 | 69 | 4.3 | $2M | −0.9% | #146 of 387 |
| 4Iowa City, IA | 52 | 34 | 4.7 | $2M | +4.1% | #165 of 387 |
| 5Sioux City, IA-NE-SD | 52 | 24 | 4.3 | $2M | +1.0% | #167 of 387 |
| Omaha, NE-IA | 51 | 208 | 5.3 | $1.9M | +4.2% | #175 of 387 |
| 6Dubuque, IA | 49 | 18 | 4.4 | $2.1M | +0.1% | #192 of 387 |
| 7Cedar Rapids, IA | 49 | 53 | 4.6 | $2M | +1.0% | #195 of 387 |
| 8Ames, IA | 44 | 24 | 4.8 | $1.9M | +2.2% | #250 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Pella, IA | 64 | 6 | 4.5 | $2M | +2.3% | #88 of 378 |
| 2Marshalltown, IA | 53 | 6 | 3.9 | $2M | −0.5% | #163 of 378 |
| 3Ottumwa, IA | 52 | 5 | 3.6 | $2M | −0.3% | #172 of 378 |
| 4Mason City, IA | 51 | 10 | 4.4 | $1.9M | −1.5% | #184 of 378 |
| 5Burlington, IA-IL | 47 | 7 | 3.5 | $2M | −2.5% | #212 of 378 |
| 6Clinton, IA | 45 | 9 | 4.6 | $1.7M | −0.9% | #225 of 378 |
| 7Fort Dodge, IA | 41 | 7 | 4.6 | $1.6M | −0.4% | #253 of 378 |
| 8Muscatine, IA | 39 | 8 | 4.6 | $1.7M | −3.0% | #264 of 378 |
| 9Le Mars, IA | 38 | 7 | 6.8 | $1.3M | 0.0% | #273 of 378 |
| 10Oskaloosa, IA | 26 | 6 | 6.9 | $1.1M | −1.2% | #343 of 378 |
| 11Fort Madison, IA | 19 | 9 | 6.3 | $1.1M | −3.6% | #362 of 378 |
| Storm Lake, IA | Not scored | 4 | 5.3 | $1.6M | −1.7% | |
| Carroll, IA | Not scored | 2 | 2.3 | $3.7M | −2.0% | |
| Spirit Lake, IA | Not scored | 4 | 4.5 | $2.1M | +1.7% | |
| Spencer, IA | Not scored | 4 | 5.5 | $1.4M | −0.8% |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Dallas County, IA | 82 | 13 | 3.1 | $4.2M | +17.8% | #23 of 1,334 |
| 2Warren County, IA | 73 | 11 | 5.3 | $2M | +9.0% | #123 of 1,334 |
| 3Black Hawk County, IA | 67 | 13 | 2.4 | $3.4M | +0.4% | #212 of 1,334 |
| 4Johnson County, IA | 62 | 27 | 4.3 | $2.3M | +4.6% | #332 of 1,334 |
| 5Marion County, IA | 59 | 6 | 4.5 | $2M | +2.3% | #411 of 1,334 |
| 6Story County, IA | 57 | 16 | 4.1 | $2.2M | +2.7% | #464 of 1,334 |
| 7Dubuque County, IA | 54 | 18 | 4.4 | $2.1M | +0.1% | #545 of 1,334 |
| 8Polk County, IA | 54 | 111 | 5.4 | $1.9M | +4.8% | #557 of 1,334 |
| 9Scott County, IA | 51 | 38 | 5.2 | $1.8M | +0.4% | #644 of 1,334 |
| 10Woodbury County, IA | 51 | 20 | 4.9 | $1.7M | +0.7% | #647 of 1,334 |
| 11Linn County, IA | 50 | 47 | 4.9 | $1.9M | +0.7% | #661 of 1,334 |
| 12Marshall County, IA | 46 | 6 | 3.9 | $2M | −0.5% | #780 of 1,334 |
| 13Wapello County, IA | 44 | 5 | 3.6 | $2M | −0.3% | #838 of 1,334 |
| 14Pottawattamie County, IA | 42 | 17 | 4.5 | $1.9M | −0.7% | #886 of 1,334 |
| 15Cerro Gordo County, IA | 40 | 10 | 5.1 | $1.6M | −1.5% | #942 of 1,334 |
| 16Clinton County, IA | 38 | 9 | 4.6 | $1.7M | −0.9% | #977 of 1,334 |
| 17Plymouth County, IA | 35 | 7 | 6.8 | $1.3M | 0.0% | #1,045 of 1,334 |
| 18Des Moines County, IA | 33 | 7 | 4.1 | $1.8M | −2.0% | #1,073 of 1,334 |
| 19Webster County, IA | 33 | 7 | 4.6 | $1.6M | −0.4% | #1,075 of 1,334 |
| 20Boone County, IA | 33 | 8 | 7.3 | $1.3M | +0.4% | #1,086 of 1,334 |
| 21Muscatine County, IA | 32 | 8 | 4.6 | $1.7M | −3.0% | #1,093 of 1,334 |
| 22Delaware County, IA | 32 | 5 | 6.8 | $1.2M | +1.3% | #1,115 of 1,334 |
| 23Winneshiek County, IA | 31 | 5 | 6.1 | $1.4M | −1.6% | #1,127 of 1,334 |
| 24Jasper County, IA | 31 | 10 | 6.7 | $1.2M | +0.9% | #1,131 of 1,334 |
| 25Washington County, IA | 28 | 7 | 7.8 | $1.1M | +0.6% | #1,176 of 1,334 |
Show all 99 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Poweshiek County, IA | 21 | 6 | 7.7 | $1.1M | −1.4% | #1,244 of 1,334 |
| 27Mahaska County, IA | 20 | 6 | 6.9 | $1.1M | −1.2% | #1,258 of 1,334 |
| 28Fayette County, IA | 18 | 5 | 6.0 | $1.2M | −2.1% | #1,270 of 1,334 |
| 29Henry County, IA | 18 | 5 | 6.5 | $1.2M | −5.4% | #1,271 of 1,334 |
| 30Lee County, IA | 14 | 9 | 6.3 | $1.1M | −3.6% | #1,295 of 1,334 |
| 31Jefferson County, IA | 14 | 5 | 7.2 | $1M | −2.5% | #1,297 of 1,334 |
| Sioux County, IA | Not scored | 2 | 1.6 | $6.2M | +2.5% | |
| Benton County, IA | Not scored | 3 | 2.9 | $3.3M | +1.8% | |
| Bremer County, IA | Not scored | 3 | 3.1 | $3M | +1.1% | |
| Jones County, IA | Not scored | 3 | 3.7 | $2.2M | +2.9% | |
| Buena Vista County, IA | Not scored | 4 | 5.3 | $1.6M | −1.7% | |
| Buchanan County, IA | Not scored | 1 | 1.2 | $6.7M | +1.3% | |
| Carroll County, IA | Not scored | 2 | 2.3 | $3.7M | −2.0% | |
| Jackson County, IA | Not scored | 2 | 2.4 | $3.4M | −0.8% | |
| Cedar County, IA | Not scored | 1 | 1.3 | $6.6M | −0.7% | |
| Dickinson County, IA | Not scored | 4 | 4.5 | $2.1M | +1.7% | |
| Clayton County, IA | Not scored | 1 | 1.3 | $5.6M | −1.1% | |
| Madison County, IA | Not scored | 2 | 3.0 | $3.3M | +3.8% | |
| Tama County, IA | Not scored | 1 | 1.5 | $5M | −1.5% | |
| Hardin County, IA | Not scored | 3 | 4.3 | $1.7M | −2.2% | |
| Iowa County, IA | Not scored | 4 | 5.8 | $1.4M | −1.0% | |
| Clay County, IA | Not scored | 4 | 5.5 | $1.4M | −0.8% | |
| Crawford County, IA | Not scored | 2 | 3.2 | $2.5M | −1.5% | |
| Floyd County, IA | Not scored | 2 | 3.1 | $2.5M | −4.4% | |
| Page County, IA | Not scored | 3 | 4.8 | $1.4M | −2.3% | |
| Hamilton County, IA | Not scored | 2 | 3.1 | $2.7M | −0.5% | |
| Harrison County, IA | Not scored | 4 | 6.6 | $1.3M | +0.4% | |
| Mills County, IA | Not scored | 2 | 3.7 | $2.8M | +2.6% | |
| Kossuth County, IA | Not scored | 4 | 6.1 | $1.2M | −3.2% | |
| Butler County, IA | Not scored | 2 | 3.4 | $2.4M | −2.0% | |
| O’Brien County, IA | Not scored | 4 | 6.9 | $1.1M | +0.5% | |
| Allamakee County, IA | Not scored | 1 | 1.7 | $4.7M | +1.2% | |
| Cass County, IA | Not scored | 3 | 5.1 | $1.5M | −1.2% | |
| Wright County, IA | Not scored | 3 | 5.6 | $1.4M | −0.9% | |
| Grundy County, IA | Not scored | 1 | 2.0 | $4.8M | +0.2% | |
| Appanoose County, IA | Not scored | 3 | 5.8 | $1.1M | −1.7% | |
| Lyon County, IA | Not scored | 0 | 0.0 | n/a | +3.6% | |
| Union County, IA | Not scored | 4 | 7.8 | $810K | −2.5% | |
| Chickasaw County, IA | Not scored | 1 | 2.0 | $4.1M | −2.8% | |
| Shelby County, IA | Not scored | 2 | 4.1 | $2.2M | −0.2% | |
| Cherokee County, IA | Not scored | 2 | 4.0 | $2.1M | −2.4% | |
| Guthrie County, IA | Not scored | 0 | 0.0 | n/a | +1.6% | |
| Louisa County, IA | Not scored | 1 | 2.4 | $3.5M | −3.7% | |
| Hancock County, IA | Not scored | 1 | 2.1 | $3.5M | −2.2% | |
| Winnebago County, IA | Not scored | 0 | 0.0 | n/a | −3.8% | |
| Mitchell County, IA | Not scored | 3 | 6.5 | $1.3M | +0.6% | |
| Montgomery County, IA | Not scored | 2 | 4.4 | $1.6M | −3.2% | |
| Franklin County, IA | Not scored | 1 | 2.4 | $2.8M | −1.2% | |
| Keokuk County, IA | Not scored | 0 | 0.0 | n/a | −2.0% | |
| Calhoun County, IA | Not scored | 2 | 5.0 | $1.5M | −3.4% | |
| Sac County, IA | Not scored | 0 | 0.0 | n/a | −2.7% | |
| Clarke County, IA | Not scored | 0 | 0.0 | n/a | −1.6% | |
| Humboldt County, IA | Not scored | 2 | 4.7 | $1.8M | −2.0% | |
| Howard County, IA | Not scored | 1 | 2.7 | $2.8M | −0.8% | |
| Emmet County, IA | Not scored | 2 | 4.9 | $1.4M | −2.5% | |
| Davis County, IA | Not scored | 2 | 6.2 | $1.3M | +1.3% | |
| Palo Alto County, IA | Not scored | 1 | 2.6 | $3.1M | −1.0% | |
| Lucas County, IA | Not scored | 1 | 2.7 | $2.5M | +2.6% | |
| Greene County, IA | Not scored | 2 | 5.1 | $1.5M | −1.0% | |
| Monona County, IA | Not scored | 2 | 5.2 | $1.5M | −2.4% | |
| Decatur County, IA | Not scored | 1 | 3.3 | $2M | −0.9% | |
| Monroe County, IA | Not scored | 2 | 6.5 | $1.2M | −2.5% | |
| Adair County, IA | Not scored | 1 | 3.1 | $2.7M | −1.3% | |
| Worth County, IA | Not scored | 0 | 0.0 | n/a | −1.3% | |
| Van Buren County, IA | Not scored | 1 | 3.5 | $2.1M | −1.2% | |
| Pocahontas County, IA | Not scored | 0 | 0.0 | n/a | −3.5% | |
| Ida County, IA | Not scored | 2 | 6.6 | $1.1M | −3.4% | |
| Wayne County, IA | Not scored | 1 | 3.9 | $2M | +3.6% | |
| Fremont County, IA | Not scored | 0 | 0.0 | n/a | −0.8% | |
| Osceola County, IA | Not scored | 1 | 3.8 | $2.1M | −3.6% | |
| Taylor County, IA | Not scored | 0 | 0.0 | n/a | −0.5% | |
| Audubon County, IA | Not scored | 0 | 0.0 | n/a | −3.0% | |
| Ringgold County, IA | Not scored | 1 | 5.3 | $1.6M | 0.0% | |
| Adams County, IA | Not scored | 0 | 0.0 | n/a | −2.5% |
Markets with fewer than 5 martial arts and dance studios on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many martial arts and dance studios are in Iowa?
Iowa has 585 martial arts and dance studios on map listings as of September 2026. 51 of them (9%) are chain locations. The listings count martial arts and dance studios. Official counts show 299 businesses with payroll classed as sports, recreation and fine arts instruction in 2023, up 4.2% from 2019.
How much do households in Iowa spend on memberships, classes and admissions?
About $1.2B a year, or $890 per household. That is 9% below the U.S. average (an index of 91, where 100 is the U.S. average). Spread across the 585 martial arts and dance studios on map listings, it comes to $2M per studio. The spending figure covers all memberships, classes and admissions, not only martial arts and dance studios. It is estimated from the incomes of the 1,315,707 households in Iowa and national spending patterns by income.
How does Iowa compare with the U.S. for martial arts and dance studios?
Iowa has 4.4 martial arts and dance studios per 10,000 households, 10% below the U.S. rate of 4.9. Spending per studio is $2M, in line with the U.S. figure of $2M. At the national ratio of martial arts and dance studios to household spending, Iowa would have about 581, against 585 on map listings. There is one business with payroll in the industry for every 4,400 households, against one for every 3,473 across the U.S. The official count rose 4.2% from 2019 to 2023, against +11.1% for the U.S.
Which market in Iowa has the highest market score for martial arts and dance studios?
Among 9 scored metro areas in or partly in Iowa, the Waterloo-Cedar Falls metro area scores highest, at 65 (upper middle). Among 11 scored small-town markets in or partly in Iowa, the Pella area scores highest, at 64 (upper middle). Among 31 scored counties in Iowa, Dallas County scores highest, at 82 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Iowa scores 51 for martial arts and dance studios (upper middle), #24 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Iowa. It maps the martial arts and dance studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Martial arts and dance studios in other states
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Top markets for martial arts and dance studios across the U.S. · All business types in Iowa
Related business types in Iowa
- Gyms, studios and classes1,941 listings
- Gyms1,120 listings
- Yoga, Pilates and fitness studios236 listings
Screening a site or an acquisition in Iowa?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.