Fitness and classes · County · Iowa
Yoga, Pilates and fitness studios in Black Hawk County, IA
How Black Hawk County, IA compares with other counties and the U.S. for yoga, Pilates and fitness studios: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 52 out of 100: Upper middle
Ranked #353 of 777 scored counties
#4 of 14 scored counties in Iowa
- Listings
- 10
- 1 chain location (10%)
- Official establishments
- 13
- All fitness and recreational sports centers
- Household spending a year
- $43.6M
- On memberships, classes and admissions · $799 a household
- Spending per listing
- $4.4M
- 7% above the U.S.
- Listings per 10k households
- 1.8
- 25% below the U.S.
- Population, 2025
- 131,532
- +0.4% since 2020
See the yoga, Pilates and fitness studios around any address in Black Hawk County
The site report maps the yoga, Pilates and fitness studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Black Hawk County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 10 yoga, Pilates and fitness studios in Black Hawk County. One of them (10%) is a chain location, against 18% across the U.S. Per 10,000 households, that is 1.8, 25% below the U.S. rate of 2.4.
Households in Black Hawk County spend about $43.6M a year on memberships, classes and admissions, or $799 per household, 19% below the U.S. average. That works out to $4.4M per studio, 7% above the U.S. figure of $4.1M. That spending covers all memberships, classes and admissions, which yoga, Pilates and fitness studios share with other businesses in the trade.
The official count of businesses with payroll classed as fitness and recreational sports centers in Black Hawk County was 13 in 2023. That is one for every 4,197 households, against one for every 3,109 across the U.S. The official count takes in all fitness and recreational sports centers, not only yoga, Pilates and fitness studios: gyms are counted too. Since fiscal 2022, 3 SBA-backed loans worth $1.4M have gone to businesses classed as fitness and recreational sports centers in Black Hawk County.
Population estimates put the population change in Black Hawk County from 2020 to 2025 at +0.4%, slower than the U.S. (+3.1%). The Groundwork market score for yoga, Pilates and fitness studios in Black Hawk County is 52 (upper middle), #353 of 777 scored counties and #4 of 14 scored counties in Iowa.
How Black Hawk County compares
The same measures for Iowa and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the yoga, Pilates and fitness studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Black Hawk County | Iowa | U.S. |
|---|---|---|---|
| Listings per 10k households | 1.8 | 1.8 | 2.4 |
| Spending per listing | $4.4M | $5M | $4.1M |
| Households per official establishment (all fitness and recreational sports centers) | 4,197 | 3,306 | 3,109 |
| Official establishment growth, 2019–2023 | n/a | +3.7% | +5.8% |
| Population growth, 2020–2025 | +0.4% | +1.5% | +3.1% |
| Spending per household on memberships, classes and admissions | $799 | $890 | $983 |
| Median household income | $66,417 | $75,059 | $80,734 |
| Groundwork market score | 52 | 55 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 14 → 13All fitness and recreational sports centers
- Employees, 2023
- 319
- Annual payroll, 2023
- $4.1M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 101 chain location
- Listings at the U.S. rate for this spending
- 11The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $1.4M
SBA-backed loans to businesses classed as fitness and recreational sports centers in Black Hawk County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only yoga, Pilates and fitness studios.
Population and households in Black Hawk County
- Population, 2025 estimate
- 131,532+0.4% since 2020
- Households
- 54,563
- Median age
- 37.0
- Homes lived in by their owners
- 66%
- Vehicles per household
- 1.9
- Land area
- 566 sq. mi.
- People per square mile
- 232
- Median household income
- $66,417+24.1% vs. 2015–2019, before inflation
- Average household income
- $89,158
- Median home value
- $188,900
- Jobs located here
- 75,052
- Daytime population
- 146,507Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Black Hawk County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the yoga, Pilates and fitness studios on map listings by name and distance.
Or open the report at the center of Black Hawk County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardYoga, Pilates and fitness studios across Iowa
Every Iowa market ranked →The highest-scoring counties in Iowa for yoga, Pilates and fitness studios, numbered among those based in Iowa, with Black Hawk County marked.
Top counties in Iowa
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Pottawattamie County, IA | 63 | 5 | 1.3 | $6.3M | −0.7% | #169 of 777 |
| 2Dallas County, IA | 62 | 12 | 2.8 | $4.5M | +17.8% | #186 of 777 |
| 3Woodbury County, IA | 54 | 5 | 1.2 | $6.8M | +0.7% | #294 of 777 |
| 4Black Hawk County, IA | 52 | 10 | 1.8 | $4.4M | +0.4% | #353 of 777 |
| 5Polk County, IA | 50 | 54 | 2.6 | $3.8M | +4.8% | #386 of 777 |
| 6Story County, IA | 49 | 8 | 2.1 | $4.3M | +2.7% | #396 of 777 |
| 7Johnson County, IA | 49 | 20 | 3.2 | $3.1M | +4.6% | #407 of 777 |
| 8Dubuque County, IA | 47 | 8 | 2.0 | $4.6M | +0.1% | #439 of 777 |
| 9Linn County, IA | 45 | 23 | 2.4 | $3.9M | +0.7% | #477 of 777 |
| 10Marion County, IA | 40 | 5 | 3.8 | $2.4M | +2.3% | #560 of 777 |
Other business types in Black Hawk County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes56
- Gyms55
- Yoga, Pilates and fitness studios52
- Martial arts and dance studios67
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many yoga, Pilates and fitness studios are in Black Hawk County, IA?
There are 10 yoga, Pilates and fitness studios on map listings in Black Hawk County as of September 2026. One of them (10%) is a chain location. The listings count yoga, Pilates, barre and boot-camp studios. Official counts show 13 businesses with payroll classed as fitness and recreational sports centers in 2023. That count covers all fitness and recreational sports centers (gyms included), not only yoga, Pilates and fitness studios.
How much do households in Black Hawk County, IA spend on memberships, classes and admissions?
About $43.6M a year, or $799 per household. That is 19% below the U.S. average (an index of 81, where 100 is the U.S. average). Spread across the 10 yoga, Pilates and fitness studios on map listings, it comes to $4.4M per studio. The spending figure covers all memberships, classes and admissions, not only yoga, Pilates and fitness studios. It is estimated from the incomes of the 54,563 households in Black Hawk County and national spending patterns by income.
How does Black Hawk County, IA compare with the U.S. for yoga, Pilates and fitness studios?
Black Hawk County has 1.8 yoga, Pilates and fitness studios per 10,000 households, 25% below the U.S. rate of 2.4. Spending per studio is $4.4M, 7% above the U.S. figure of $4.1M. At the national ratio of yoga, Pilates and fitness studios to household spending, Black Hawk County would have about 11, against 10 on map listings. There is one business with payroll in the industry for every 4,197 households, against one for every 3,109 across the U.S.
How fast is Black Hawk County, IA growing?
Population estimates put Black Hawk County at 131,532 people in 2025, up 0.4% since 2020, slower than the U.S. (+3.1%). It has 54,563 households. Median household income in Black Hawk County is $66,417, 18% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 24.1%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Black Hawk County scores 52 for yoga, Pilates and fitness studios (upper middle), #353 of 777 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Black Hawk County. It maps the yoga, Pilates and fitness studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for yoga, Pilates and fitness studios · All 56 business types in Black Hawk County
Screening a site or an acquisition in Black Hawk County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Black Hawk County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.