Fitness and classes · County · Alabama
Yoga, Pilates and fitness studios in Shelby County, AL
The yoga, Pilates and fitness studios in Shelby County, AL, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 61 out of 100: Upper middle
Ranked #196 of 777 scored counties
#1 of 12 scored counties in Alabama
- Listings
- 16
- 3 chain locations (19%)
- Official establishments
- 35
- All fitness and recreational sports centers · +2.9% since 2019
- Household spending a year
- $83.3M
- On memberships, classes and admissions · $958 a household
- Spending per listing
- $5.2M
- 28% above the U.S.
- Listings per 10k households
- 1.8
- 25% below the U.S.
- Population, 2025
- 238,552
- +6.5% since 2020
See the yoga, Pilates and fitness studios around any address in Shelby County
The site report maps the yoga, Pilates and fitness studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Shelby County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 16 yoga, Pilates and fitness studios in Shelby County. 3 of them (19%) are chain locations, against 18% across the U.S. That comes to 1.8 for every 10,000 households, 25% below the U.S. rate of 2.4.
Household spending on memberships, classes and admissions in Shelby County comes to about $83.3M a year: $958 per household, 3% below the U.S. average. That works out to $5.2M per studio, 28% above the U.S. figure of $4.1M. That spending covers all memberships, classes and admissions, which yoga, Pilates and fitness studios share with other businesses in the trade.
Official counts show 35 businesses with payroll classed as fitness and recreational sports centers in Shelby County in 2023, up 2.9% from 2019. That is one for every 2,482 households, against one for every 3,109 across the U.S. The official count takes in all fitness and recreational sports centers, not only yoga, Pilates and fitness studios: gyms are counted too. Since fiscal 2022, 1 SBA-backed loan worth $205K has gone to businesses classed as fitness and recreational sports centers in Shelby County.
Between 2020 and 2025, the population of Shelby County grew 6.5%, faster than the U.S. (+3.1%). Shelby County scores 61 (upper middle) on the Groundwork market score for yoga, Pilates and fitness studios, ranking #196 of 777 scored counties and #1 of 12 scored counties in Alabama.
How Shelby County compares
The same measures for Alabama and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the yoga, Pilates and fitness studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Shelby County | Alabama | U.S. |
|---|---|---|---|
| Listings per 10k households | 1.8 | 1.2 | 2.4 |
| Spending per listing | $5.2M | $5.6M | $4.1M |
| Households per official establishment (all fitness and recreational sports centers) | 2,482 | 4,035 | 3,109 |
| Official establishment growth, 2019–2023 | +2.9% | +10.7% | +5.8% |
| Population growth, 2020–2025 | +6.5% | +3.2% | +3.1% |
| Spending per household on memberships, classes and admissions | $958 | $656 | $983 |
| Median household income | $97,961 | $63,999 | $80,734 |
| Groundwork market score | 61 | 66 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 34 → 35All fitness and recreational sports centers · +2.9% over the period
- Employees, 2023
- 664
- Annual payroll, 2023
- $9.2M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 163 chain locations
- Listings at the U.S. rate for this spending
- 21The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $205K
SBA-backed loans to businesses classed as fitness and recreational sports centers in Shelby County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only yoga, Pilates and fitness studios.
Population and households in Shelby County
- Population, 2025 estimate
- 238,552+6.5% since 2020
- Households
- 86,866
- Median age
- 41.0
- Homes lived in by their owners
- 81%
- Vehicles per household
- 2.1
- Land area
- 785 sq. mi.
- People per square mile
- 293
- Median household income
- $97,961+25.9% vs. 2015–2019, before inflation
- Average household income
- $128,135
- Median home value
- $326,100
- Jobs located here
- 95,355
- Daytime population
- 222,801Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Shelby County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the yoga, Pilates and fitness studios on map listings by name and distance.
Or open the report at the center of Shelby County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardYoga, Pilates and fitness studios across Alabama
Every Alabama market ranked →The highest-scoring counties in Alabama for yoga, Pilates and fitness studios, numbered among those based in Alabama, with Shelby County marked.
Top counties in Alabama
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Shelby County, AL | 61 | 16 | 1.8 | $5.2M | +6.5% | #196 of 777 |
| 2Tuscaloosa County, AL | 60 | 11 | 1.2 | $5.4M | +3.8% | #205 of 777 |
| 3Elmore County, AL | 60 | 5 | 1.5 | $4.6M | +4.2% | #206 of 777 |
| 4Madison County, AL | 54 | 33 | 2.0 | $4.3M | +11.0% | #308 of 777 |
| 5Baldwin County, AL | 54 | 22 | 2.2 | $3.4M | +14.8% | #317 of 777 |
| 6Calhoun County, AL | 52 | 5 | 1.1 | $4.8M | −0.3% | #349 of 777 |
| 7Lee County, AL | 52 | 10 | 1.4 | $4.7M | +8.6% | #350 of 777 |
| 8Mobile County, AL | 49 | 16 | 1.0 | $6.1M | −0.7% | #391 of 777 |
| 9Etowah County, AL | 45 | 5 | 1.3 | $4.1M | +0.4% | #475 of 777 |
| 10Houston County, AL | 43 | 6 | 1.4 | $4.3M | +2.8% | #509 of 777 |
Other business types in Shelby County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes53
- Gyms50
- Yoga, Pilates and fitness studios61
- Martial arts and dance studios65
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many yoga, Pilates and fitness studios are in Shelby County, AL?
There are 16 yoga, Pilates and fitness studios on map listings in Shelby County as of September 2026. 3 of them (19%) are chain locations. The listings count yoga, Pilates, barre and boot-camp studios. Official counts show 35 businesses with payroll classed as fitness and recreational sports centers in 2023, up 2.9% from 2019. That count covers all fitness and recreational sports centers (gyms included), not only yoga, Pilates and fitness studios.
How much do households in Shelby County, AL spend on memberships, classes and admissions?
About $83.3M a year, or $958 per household. That is 3% below the U.S. average (an index of 97, where 100 is the U.S. average). Spread across the 16 yoga, Pilates and fitness studios on map listings, it comes to $5.2M per studio. The spending figure covers all memberships, classes and admissions, not only yoga, Pilates and fitness studios. It is estimated from the incomes of the 86,866 households in Shelby County and national spending patterns by income.
How does Shelby County, AL compare with the U.S. for yoga, Pilates and fitness studios?
Shelby County has 1.8 yoga, Pilates and fitness studios per 10,000 households, 25% below the U.S. rate of 2.4. Spending per studio is $5.2M, 28% above the U.S. figure of $4.1M. At the national ratio of yoga, Pilates and fitness studios to household spending, Shelby County would have about 21, against 16 on map listings. There is one business with payroll in the industry for every 2,482 households, against one for every 3,109 across the U.S. The official count rose 2.9% from 2019 to 2023, against +5.8% for the U.S.
How fast is Shelby County, AL growing?
Population estimates put Shelby County at 238,552 people in 2025, up 6.5% since 2020, faster than the U.S. (+3.1%). It has 86,866 households. Median household income in Shelby County is $97,961, 21% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.9%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Shelby County scores 61 for yoga, Pilates and fitness studios (upper middle), #196 of 777 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Shelby County. It maps the yoga, Pilates and fitness studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for yoga, Pilates and fitness studios · All 56 business types in Shelby County
Screening a site or an acquisition in Shelby County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Shelby County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.