Fitness and classes · County · Alabama
Yoga, Pilates and fitness studios in Morgan County, AL
The yoga, Pilates and fitness studios in Morgan County, AL, the household spending behind them and how the market ranks against other counties.
Groundwork market score
Not scored
The score needs at least 5 listings; this market has 1.
- Listings
- 1
- 0 chain locations (0%)
- Official establishments
- 8
- All fitness and recreational sports centers
- Household spending a year
- $33.5M
- On memberships, classes and admissions · $683 a household
- Spending per listing
- $33.5M
- Too few listings to compare
- Listings per 10k households
- 0.2
- Too few listings to compare
- Population, 2025
- 126,483
- +2.6% since 2020
See the yoga, Pilates and fitness studios around any address in Morgan County
The site report maps the yoga, Pilates and fitness studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Morgan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Morgan County spend about $33.5M a year on memberships, classes and admissions, or $683 per household, 31% below the U.S. average. That works out to $33.5M per studio. The spending figure covers all memberships, classes and admissions, not only yoga, Pilates and fitness studios.
Morgan County has 1 yoga, Pilates or fitness studio on map listings as of September 2026. That is 0.2 per 10,000 households.
In 2023, official counts showed 8 businesses with payroll in Morgan County classed as fitness and recreational sports centers. That is one for every 6,130 households, against one for every 3,109 across the U.S. That count covers all fitness and recreational sports centers (gyms included), not only yoga, Pilates and fitness studios. Since fiscal 2022, 1 SBA-backed loan worth $780K has gone to businesses classed as fitness and recreational sports centers in Morgan County.
Population estimates show Morgan County grew 2.6% from 2020 to 2025, slower than the U.S. (+3.1%). With 1 yoga, Pilates or fitness studio on map listings, Morgan County isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.
How Morgan County compares
The same measures for Alabama and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the yoga, Pilates and fitness studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Morgan County | Alabama | U.S. |
|---|---|---|---|
| Listings per 10k households | 0.2 | 1.2 | 2.4 |
| Spending per listing | $33.5M | $5.6M | $4.1M |
| Households per official establishment (all fitness and recreational sports centers) | 6,130 | 4,035 | 3,109 |
| Official establishment growth, 2019–2023 | n/a | +10.7% | +5.8% |
| Population growth, 2020–2025 | +2.6% | +3.2% | +3.1% |
| Spending per household on memberships, classes and admissions | $683 | $656 | $983 |
| Median household income | $68,845 | $63,999 | $80,734 |
| Groundwork market score | Not scored | 66 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 8 → 8All fitness and recreational sports centers
- Employees, 2023
- 84
- Annual payroll, 2023
- $1.1M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 10 chain locations
- Listings at the U.S. rate for this spending
- 8The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $780K
SBA-backed loans to businesses classed as fitness and recreational sports centers in Morgan County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only yoga, Pilates and fitness studios.
Population and households in Morgan County
- Population, 2025 estimate
- 126,483+2.6% since 2020
- Households
- 49,040
- Median age
- 41.2
- Homes lived in by their owners
- 73%
- Vehicles per household
- 2.1
- Land area
- 580 sq. mi.
- People per square mile
- 215
- Median household income
- $68,845+32.0% vs. 2015–2019, before inflation
- Average household income
- $89,529
- Median home value
- $212,000
- Jobs located here
- 53,389
- Daytime population
- 125,259Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Morgan County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the yoga, Pilates and fitness studios on map listings by name and distance.
Or open the report at the center of Morgan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardYoga, Pilates and fitness studios across Alabama
Every Alabama market ranked →The highest-scoring counties in Alabama for yoga, Pilates and fitness studios, numbered among those based in Alabama, with Morgan County marked.
Top counties in Alabama
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Shelby County, AL | 61 | 16 | 1.8 | $5.2M | +6.5% | #196 of 777 |
| 2Tuscaloosa County, AL | 60 | 11 | 1.2 | $5.4M | +3.8% | #205 of 777 |
| 3Elmore County, AL | 60 | 5 | 1.5 | $4.6M | +4.2% | #206 of 777 |
| 4Madison County, AL | 54 | 33 | 2.0 | $4.3M | +11.0% | #308 of 777 |
| 5Baldwin County, AL | 54 | 22 | 2.2 | $3.4M | +14.8% | #317 of 777 |
| 6Calhoun County, AL | 52 | 5 | 1.1 | $4.8M | −0.3% | #349 of 777 |
| 7Lee County, AL | 52 | 10 | 1.4 | $4.7M | +8.6% | #350 of 777 |
| 8Mobile County, AL | 49 | 16 | 1.0 | $6.1M | −0.7% | #391 of 777 |
| 9Etowah County, AL | 45 | 5 | 1.3 | $4.1M | +0.4% | #475 of 777 |
| 10Houston County, AL | 43 | 6 | 1.4 | $4.3M | +2.8% | #509 of 777 |
| Morgan County, AL | Not scored | 1 | 0.2 | $33.5M | +2.6% |
Other business types in Morgan County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes58
- Gyms55
- Yoga, Pilates and fitness studios
- Martial arts and dance studios61
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many yoga, Pilates and fitness studios are in Morgan County, AL?
Map listings as of September 2026 show 1 yoga, Pilates or fitness studio in Morgan County. The listings count yoga, Pilates, barre and boot-camp studios. Official counts show 8 businesses with payroll classed as fitness and recreational sports centers in 2023. The official count takes in all fitness and recreational sports centers, not only yoga, Pilates and fitness studios: gyms are counted too.
How much do households in Morgan County, AL spend on memberships, classes and admissions?
About $33.5M a year, or $683 per household. That is 31% below the U.S. average (an index of 69, where 100 is the U.S. average). Spread across the 1 yoga, Pilates or fitness studio on map listings, it comes to $33.5M per studio. That spending covers all memberships, classes and admissions, which yoga, Pilates and fitness studios share with other businesses in the trade. It is estimated from the incomes of the 49,040 households in Morgan County and national spending patterns by income.
How does Morgan County, AL compare with the U.S. for yoga, Pilates and fitness studios?
Morgan County has 1 yoga, Pilates or fitness studio on map listings, too few for a steady comparison with the U.S. rate. At the U.S. ratio of yoga, Pilates and fitness studios to household spending, Morgan County would have about 8, against 1 on map listings. There is one business with payroll in the industry for every 6,130 households, against one for every 3,109 across the U.S.
How fast is Morgan County, AL growing?
Population estimates put Morgan County at 126,483 people in 2025, up 2.6% since 2020, slower than the U.S. (+3.1%). It has 49,040 households. The median household income in Morgan County is $68,845 a year, 15% below the U.S. median of $80,734. That rose 32.0% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Morgan County has no market score for yoga, Pilates and fitness studios: the score needs at least 5 on map listings, and it has 1.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Morgan County. It maps the yoga, Pilates and fitness studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for yoga, Pilates and fitness studios · All 56 business types in Morgan County
Screening a site or an acquisition in Morgan County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Morgan County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.