Beauty and personal care · County · Massachusetts
Hair salons in Berkshire County, MA
Competitor counts, household spending and official business counts for hair salons in Berkshire County, MA, set against other counties and the U.S.
Groundwork market score · out of 100
Score 61 out of 100: Upper middle
Ranked #629 of 2,339 scored counties
#4 of 14 scored counties in Massachusetts
- Listings
- 100
- 16 chain locations (16%)
- Official establishments
- 27
- −27.0% since 2019
- Household spending a year
- $57.2M
- On personal care products and services · $994 a household
- Spending per listing
- $572K
- 33% above the U.S.
- Listings per 10k households
- 17.4
- 26% below the U.S.
- Population, 2025
- 128,224
- −1.2% since 2020
See the hair salons around any address in Berkshire County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Berkshire County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Berkshire County spend about $57.2M a year on personal care products and services, or $994 per household, in line with the U.S. average. Spread across 100 hair salons, that is $572K per salon, 33% above the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.
There are 100 hair salons on map listings in Berkshire County as of September 2026. 16 of them (16%) are chain locations, against 14% across the U.S. That is 17.4 per 10,000 households, 26% below the U.S. rate of 23.4.
In 2023, official counts showed 27 businesses with payroll in Berkshire County classed as beauty salons, down 27.0% from 2019. That is one for every 2,133 households, against one for every 1,535 across the U.S. Official counts also show 181 one-person businesses without payroll. Since fiscal 2022, 3 SBA-backed loans worth $276K have gone to businesses classed as beauty salons in Berkshire County.
Population estimates put the population change in Berkshire County from 2020 to 2025 at −1.2%, against +3.1% for the U.S. Berkshire County scores 61 (upper middle) on the Groundwork market score for hair salons, ranking #629 of 2,339 scored counties and #4 of 14 scored counties in Massachusetts.
How Berkshire County compares
The same measures for Massachusetts and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Berkshire County | Massachusetts | U.S. |
|---|---|---|---|
| Listings per 10k households | 17.4 | 24.0 | 23.4 |
| Spending per listing | $572K | $486K | $430K |
| Households per official establishment | 2,133 | 1,084 | 1,535 |
| Official establishment growth, 2019–2023 | −27.0% | +3.9% | +6.0% |
| Population growth, 2020–2025 | −1.2% | +2.4% | +3.1% |
| Spending per household on personal care products and services | $994 | $1,165 | $1,005 |
| Median household income | $76,013 | $103,960 | $80,734 |
| Groundwork market score | 61 | 55 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 37 → 27−27.0% over the period
- Employees, 2023
- 197
- Annual payroll, 2023
- $7.2M
- One-person businesses, 2023
- 181Businesses with no payroll
- Map listings, September 2026
- 10016 chain locations
- Listings at the U.S. rate for this spending
- 133The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $276K
SBA-backed loans to businesses classed as beauty salons in Berkshire County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Berkshire County
- Population, 2025 estimate
- 128,224−1.2% since 2020
- Households
- 57,585
- Median age
- 47.3
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.6
- Land area
- 927 sq. mi.
- People per square mile
- 140
- Median household income
- $76,013+28.3% vs. 2015–2019, before inflation
- Average household income
- $108,456
- Median home value
- $305,400
- Jobs located here
- 55,400
- Daytime population
- 126,538Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Berkshire County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of Berkshire County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Massachusetts
Every Massachusetts market ranked →The highest-scoring counties in Massachusetts for hair salons, numbered among those based in Massachusetts, with Berkshire County marked.
Top counties in Massachusetts
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Hampshire County, MA | 69 | 118 | 19.0 | $556K | +10.4% | #328 of 2,339 |
| 2Franklin County, MA | 65 | 50 | 15.8 | $606K | −0.3% | #443 of 2,339 |
| 3Worcester County, MA | 63 | 750 | 22.3 | $497K | +3.7% | #547 of 2,339 |
| 4Berkshire County, MA | 61 | 100 | 17.4 | $572K | −1.2% | #629 of 2,339 |
| 5Plymouth County, MA | 60 | 469 | 23.1 | $524K | +3.5% | #676 of 2,339 |
| 6Norfolk County, MA | 57 | 694 | 24.5 | $532K | +2.2% | #808 of 2,339 |
| 7Barnstable County, MA | 57 | 225 | 21.3 | $527K | +2.4% | #809 of 2,339 |
| 8Middlesex County, MA | 57 | 1,614 | 25.4 | $510K | +2.8% | #815 of 2,339 |
| 9Dukes County, MA | 55 | 19 | 25.1 | $498K | +3.1% | #911 of 2,339 |
| 10Bristol County, MA | 51 | 573 | 24.5 | $426K | +2.9% | #1,126 of 2,339 |
Other business types in Berkshire County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas52
- Hair salons61
- Barbershops55
- Nail salons63
- Spas and skin care52
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in Berkshire County, MA?
As of September 2026, map listings count 100 hair salons in Berkshire County. 16 of them (16%) are chain locations. The listings count hair and beauty salons. Official counts show 27 businesses with payroll classed as beauty salons in 2023, down 27.0% from 2019. Another 181 one-person businesses have no payroll, by official counts.
How much do households in Berkshire County, MA spend on personal care products and services?
About $57.2M a year, or $994 per household. That is in line with the U.S. average (an index of 99, where 100 is the U.S. average). Spread across the 100 hair salons on map listings, it comes to $572K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 57,585 households in Berkshire County and national spending patterns by income.
How does Berkshire County, MA compare with the U.S. for hair salons?
Berkshire County has 17.4 hair salons per 10,000 households, 26% below the U.S. rate of 23.4. Spending per salon is $572K, 33% above the U.S. figure of $430K. At the U.S. ratio of hair salons to household spending, Berkshire County would have about 133, against 100 on map listings. There is one business with payroll in the industry for every 2,133 households, against one for every 1,535 across the U.S. The official count fell 27.0% from 2019 to 2023, against +6.0% for the U.S.
How fast is Berkshire County, MA growing?
Population estimates put Berkshire County at 128,224 people in 2025, down 1.2% since 2020, against +3.1% for the U.S. It has 57,585 households. Median household income in Berkshire County is $76,013, 6% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 28.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Berkshire County scores 61 for hair salons (upper middle), #629 of 2,339 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Berkshire County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in Berkshire County
Screening a site or an acquisition in Berkshire County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Berkshire County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.