Beauty and personal care · County · Massachusetts
Hair salons in Barnstable County, MA
The hair salons in Barnstable County, MA, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 57 out of 100: Upper middle
Ranked #809 of 2,339 scored counties
#7 of 14 scored counties in Massachusetts
- Listings
- 225
- 36 chain locations (16%)
- Official establishments
- 111
- +3.7% since 2019
- Household spending a year
- $118.7M
- On personal care products and services · $1,122 a household
- Spending per listing
- $527K
- 23% above the U.S.
- Listings per 10k households
- 21.3
- 9% below the U.S.
- Population, 2025
- 233,539
- +2.4% since 2020
See the hair salons around any address in Barnstable County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Barnstable County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Barnstable County spend about $118.7M a year on personal care products and services, or $1,122 per household, 12% above the U.S. average. That works out to $527K per salon, 23% above the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.
Barnstable County has 225 hair salons on map listings as of September 2026. Chain locations make up 16% of them, against 14% across the U.S. Per 10,000 households, that is 21.3, 9% below the U.S. rate of 23.4.
The official count of businesses with payroll classed as beauty salons in Barnstable County was 111 in 2023, up 3.7% from 2019. That is one for every 953 households, against one for every 1,535 across the U.S. Official counts also show 365 one-person businesses without payroll. Since fiscal 2022, 5 SBA-backed loans worth $394K have gone to businesses classed as beauty salons in Barnstable County.
Population estimates show Barnstable County grew 2.4% from 2020 to 2025, slower than the U.S. (+3.1%). For hair salons, Barnstable County has a Groundwork market score of 57 (upper middle): #809 of 2,339 scored counties and #7 of 14 scored counties in Massachusetts.
How Barnstable County compares
The same measures for Massachusetts and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Barnstable County | Massachusetts | U.S. |
|---|---|---|---|
| Listings per 10k households | 21.3 | 24.0 | 23.4 |
| Spending per listing | $527K | $486K | $430K |
| Households per official establishment | 953 | 1,084 | 1,535 |
| Official establishment growth, 2019–2023 | +3.7% | +3.9% | +6.0% |
| Population growth, 2020–2025 | +2.4% | +2.4% | +3.1% |
| Spending per household on personal care products and services | $1,122 | $1,165 | $1,005 |
| Median household income | $95,241 | $103,960 | $80,734 |
| Groundwork market score | 57 | 55 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 107 → 111+3.7% over the period
- Employees, 2023
- 529
- Annual payroll, 2023
- $20.9M
- One-person businesses, 2023
- 365Businesses with no payroll
- Map listings, September 2026
- 22536 chain locations
- Listings at the U.S. rate for this spending
- 276The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 5
- Amount
- $394K
SBA-backed loans to businesses classed as beauty salons in Barnstable County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Barnstable County
- Population, 2025 estimate
- 233,539+2.4% since 2020
- Households
- 105,777
- Median age
- 53.8
- Homes lived in by their owners
- 81%
- Vehicles per household
- 1.8
- Land area
- 394 sq. mi.
- People per square mile
- 588
- Median household income
- $95,241+28.1% vs. 2015–2019, before inflation
- Average household income
- $134,349
- Median home value
- $629,000
- Jobs located here
- 87,424
- Daytime population
- 221,377Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Barnstable County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of Barnstable County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Massachusetts
Every Massachusetts market ranked →The highest-scoring counties in Massachusetts for hair salons, numbered among those based in Massachusetts, with Barnstable County marked.
Top counties in Massachusetts
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Hampshire County, MA | 69 | 118 | 19.0 | $556K | +10.4% | #328 of 2,339 |
| 2Franklin County, MA | 65 | 50 | 15.8 | $606K | −0.3% | #443 of 2,339 |
| 3Worcester County, MA | 63 | 750 | 22.3 | $497K | +3.7% | #547 of 2,339 |
| 4Berkshire County, MA | 61 | 100 | 17.4 | $572K | −1.2% | #629 of 2,339 |
| 5Plymouth County, MA | 60 | 469 | 23.1 | $524K | +3.5% | #676 of 2,339 |
| 6Norfolk County, MA | 57 | 694 | 24.5 | $532K | +2.2% | #808 of 2,339 |
| 7Barnstable County, MA | 57 | 225 | 21.3 | $527K | +2.4% | #809 of 2,339 |
| 8Middlesex County, MA | 57 | 1,614 | 25.4 | $510K | +2.8% | #815 of 2,339 |
| 9Dukes County, MA | 55 | 19 | 25.1 | $498K | +3.1% | #911 of 2,339 |
| 10Bristol County, MA | 51 | 573 | 24.5 | $426K | +2.9% | #1,126 of 2,339 |
Other business types in Barnstable County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas49
- Hair salons57
- Barbershops69
- Nail salons51
- Spas and skin care54
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in Barnstable County, MA?
Map listings as of September 2026 show 225 hair salons in Barnstable County. 36 of them (16%) are chain locations. The listings count hair and beauty salons. Official counts show 111 businesses with payroll classed as beauty salons in 2023, up 3.7% from 2019. Another 365 one-person businesses have no payroll, by official counts.
How much do households in Barnstable County, MA spend on personal care products and services?
About $118.7M a year, or $1,122 per household. That is 12% above the U.S. average (an index of 112, where 100 is the U.S. average). Spread across the 225 hair salons on map listings, it comes to $527K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 105,777 households in Barnstable County and national spending patterns by income.
How does Barnstable County, MA compare with the U.S. for hair salons?
Barnstable County has 21.3 hair salons per 10,000 households, 9% below the U.S. rate of 23.4. Spending per salon is $527K, 23% above the U.S. figure of $430K. At the U.S. ratio of hair salons to household spending, Barnstable County would have about 276, against 225 on map listings. There is one business with payroll in the industry for every 953 households, against one for every 1,535 across the U.S. The official count rose 3.7% from 2019 to 2023, against +6.0% for the U.S.
How fast is Barnstable County, MA growing?
Population estimates put Barnstable County at 233,539 people in 2025, up 2.4% since 2020, slower than the U.S. (+3.1%). It has 105,777 households. Median household income in Barnstable County is $95,241, 18% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 28.1%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Barnstable County scores 57 for hair salons (upper middle), #809 of 2,339 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Barnstable County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in Barnstable County
Screening a site or an acquisition in Barnstable County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Barnstable County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.