Fitness and classes · Small-town market · Wyoming
Gyms and studios in the Evanston, WY-UT area
The gyms and studios in the Evanston, WY-UT area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 48 out of 100: Lower middle
Ranked #315 of 535 scored small-town markets
#6 of 8 scored small-town markets based in Wyoming
- Listings
- 21
- 3 chain locations (14%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $8.6M
- On memberships, classes and admissions · $1,001 a household
- Spending per listing
- $412K
- 38% below the U.S.
- Listings per 10k households
- 24.3
- 63% above the U.S.
- Population, 2025
- 23,415
- +2.0% since 2020
See the gyms and studios around any address in the Evanston area
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Evanston area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $1,001 per household (2% above the U.S. average), households in the Evanston area spend about $8.6M a year on memberships, classes and admissions. That is about $412K of household spending for each location on map listings, 38% below the U.S. figure of $662K.
The Evanston area has 21 gyms and studios on map listings as of September 2026. Chain locations make up 14% of them, against 20% across the U.S. That is 24.3 per 10,000 households, 63% above the U.S. rate of 14.9.
Official counts don’t publish a figure for fitness centers and recreation instruction in the Evanston area, since they leave out counts under 3. Since fiscal 2022, 2 SBA-backed loans worth $225K have gone to businesses classed as fitness centers and recreation instruction in the Evanston area.
Population estimates put the population change in the Evanston area from 2020 to 2025 at +2.0%, slower than the U.S. (+3.1%). The Evanston area scores 48 (lower middle) on the Groundwork market score for gyms and studios, ranking #315 of 535 scored small-town markets and #6 of 8 scored small-town markets based in Wyoming.
How the Evanston area compares
The same measures for Wyoming and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Evanston area | Wyoming | U.S. |
|---|---|---|---|
| Listings per 10k households | 24.3 | 14.9 | 14.9 |
| Spending per listing | $412K | $682K | $662K |
| Households per official establishment | n/a | 1,390 | 1,641 |
| Official establishment growth, 2019–2023 | n/a | −0.6% | +8.2% |
| Population growth, 2020–2025 | +2.0% | +1.9% | +3.1% |
| Spending per household on memberships, classes and admissions | $1,001 | $1,015 | $983 |
| Median household income | $82,471 | $76,176 | $80,734 |
| Groundwork market score | 48 | 48 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 213 chain locations
- Listings at the U.S. rate for this spending
- 13The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $225K
SBA-backed loans to businesses classed as fitness centers and recreation instruction in the Evanston area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Evanston area
- Population, 2025 estimate
- 23,415+2.0% since 2020
- Households
- 8,639
- Median age
- 37.3
- Homes lived in by their owners
- 77%
- Vehicles per household
- 2.3
- Land area
- 3,111 sq. mi.
- People per square mile
- 7
- Median household income
- $82,471
- Average household income
- $105,321
- Median home value
- $293,800
- Jobs located here
- 9,409
- Daytime population
- 22,588Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Evanston area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of the Evanston area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Wyoming
Every Wyoming market ranked →The highest-scoring small-town markets in Wyoming for gyms and studios, numbered among those based in Wyoming, with the Evanston area marked.
Top small-town markets in Wyoming
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Gillette, WY | 69 | 23 | 12.8 | $886K | +2.1% | #61 of 535 |
| 2Rock Springs, WY | 60 | 20 | 11.4 | $875K | −2.2% | #146 of 535 |
| 3Laramie, WY | 51 | 26 | 15.2 | $583K | +3.9% | #276 of 535 |
| 4Cody, WY | 51 | 25 | 18.8 | $518K | +5.1% | #279 of 535 |
| 5Sheridan, WY | 49 | 24 | 17.3 | $533K | +7.2% | #299 of 535 |
| 6Evanston, WY-UT | 48 | 21 | 24.3 | $412K | +2.0% | #315 of 535 |
| 7Jackson, WY-ID | 41 | 58 | 40.0 | $419K | +4.2% | #376 of 535 |
| 8Riverton, WY | 30 | 32 | 21.3 | $395K | +0.7% | #474 of 535 |
Other business types in the Evanston area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes48
- Gyms49
- Yoga, Pilates and fitness studios
- Martial arts and dance studios54
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in the Evanston, WY-UT area?
Map listings as of September 2026 show 21 gyms and studios in the Evanston area. 3 of them (14%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. No official count is published for fitness centers and recreation instruction in the Evanston area: counts under 3 are left out.
How much do households in the Evanston, WY-UT area spend on memberships, classes and admissions?
About $8.6M a year, or $1,001 per household. That is 2% above the U.S. average (an index of 102, where 100 is the U.S. average). Spread across the 21 gyms and studios on map listings, it comes to $412K per location. It is estimated from the incomes of the 8,639 households in the Evanston area and national spending patterns by income.
How does the Evanston, WY-UT area compare with the U.S. for gyms and studios?
The Evanston area has 24.3 gyms and studios per 10,000 households, 63% above the U.S. rate of 14.9. Spending per location is $412K, 38% below the U.S. figure of $662K. At the U.S. ratio of gyms and studios to household spending, the Evanston area would have about 13, against 21 on map listings.
How fast is the Evanston, WY-UT area growing?
Population estimates put the Evanston area at 23,415 people in 2025, up 2.0% since 2020, slower than the U.S. (+3.1%). It has 8,639 households. The median household income in the Evanston area is $82,471 a year, 2% above the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Evanston area scores 48 for gyms and studios (lower middle), #315 of 535 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Evanston area. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in the Evanston area
Screening a site or an acquisition in the Evanston area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Evanston area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.